Social media and sports marketing
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Social media and sports marketing
- 1. Brett Howsley Social Networks and Sports Marketing
- 2. About Me ⢠Born and raised in Reno, Nevada
- 3. Feather River College ⢠Played baseball from 2007-2008. ⢠Two conference and Regional championships. ⢠Ranked top 10 in the nation.
- 4. College ⢠I am currently a Senior and Marketing major. ⢠I will be graduating in May 2012.
- 5. Grad School ⢠University of San Francisco. ⢠MBA in Sports Marketing and Management.
- 6. Career ⢠Work for the San Francisco Giantâs organization.
- 7. Sports Marketing ⢠Sportsâ marketing has been defined as the subdivision of general marketing that focuses specifically on the promotion of sporting events and sport teams..
- 8. Main Objectives ⢠Fill the stadium in economic times like this. ⢠Create awareness. ⢠Generate sales. ⢠Create relationships with the fans, organization and athletes. ⢠Create shareholder value.
- 9. ⢠Defined as: forms of electronic Social Media communication through which users create online communities to share information, ideas, personal messages, and other content (videos).
- 10. Marketers Best Friend Social Media is allowing marketers to promote to thousands, if not millions, of customers on a daily basis.
- 11. Social Media Marketing ⢠Companies spending of social media advertising is expected to increase each and every year. ⢠Organizations who do not buy into social media will slowly begin to fade out of the business industry.
- 12. Top Social Networks ⢠Facebook: 7 billion ⢠Twitter: 182 million ⢠Pinterest: 104 million ⢠LinkedIn: 86 million ⢠Tagged: 72 million ⢠Google+: 61 million (Total Visits for March 2012)
- 13. Sports Marketing and Social Media ⢠With the creation and continuous growth of social media, marketing for sports organizations has never been easier. ⢠Allows organizations to keep all loyal and interested fans up-to-date on everything surrounding their favorite teams and athletes.
- 14. Sports Marketing and Social Media Conât ⢠Social Media affect on Sports
- 15. Tips for Sports Marketing through Social Media 1. Know your target base 2. Know your options 3. Network. Network. Network 4. Utilize the athlete/Know your contacts 5. Be versatile
- 16. Encourages Interaction amongst Fans Questions Complaints Criticisms Celebrate with team
- 17. Enhanced Brand Awareness ⢠Popularity through social media. ⢠Fans become spokesperson for organization (word-of- mouth marketing)
- 18. Reaching Fans ⢠Reaching fans across the nation at the same time. ⢠A simple Tweet or Post is being read and shared by thousands across the nation.
- 19. Facebook ⢠Mass audience (millions) ⢠Remind fans of games ⢠Deals/Promotions ⢠Line-Ups ⢠Injuries ⢠Buzz ⢠Photos/Videos/highlights ⢠Merchandise ⢠Constant Updates
- 20. Ideaâs Contests ⢠Post and/or engage most on organizations Facebook page. ⢠Fan Photos (most likes or comments).
- 21. Twitter ⢠Real-time interaction ⢠Commentary and play- by-play analysis ⢠Pictures ⢠Fans interactions (Comments, questions or responses) ⢠Athletes interaction
- 22. Twitter Amongst Athletes ⢠Athletes across the nation are always finding fans Tweets interesting and ⢠Matt Barkley Twitter constantly are giving their fans feedback.
- 23. Ideaâs ⢠Post fans tweets on scoreboard during games. ⢠Allow fans to vote for best player and play of each game.
- 24. Pinterest ⢠Awareness ⢠Fan Interaction ⢠Athletes, teams and sports moments
- 25. Ideaâs ⢠Sport organizations can create their own board and pin pictures of their coaches, players, merchandise or highlights. ⢠Contest: give away tickets or autographâs to fans who pin most pictures from games or events sponsored by team on organizations board.