1. AstroLabs was created by entrepreneurs to solve
practical obstacles to making this mission a reality.
Currently they are focusing on 2 core initiatives:
AstroLabs Dubai is the only Google-partnered Tech Hub in the
MENA region, serving as a launchpad for the highest potential
tech startups. The space features a Google-supported
mobile device development lab, a training facility, meeting
rooms, etc.
BRAND COMMUNICATIONS ANALYSIS
By Howard Mijares
Location: Dubai
Brand communications - The combination of activities that influence
customers' opinions of a company and its products.
Analysis - The act of analysing something
AstroLabs Academy, which delivers specialized technology
courses on the most relevant topics in digital business, including
Programming, Digital Marketing, UX Design, Analytics & Big
Data, and Startup Business Development.
Target Customers
Community
members &
mentors
Corporate
learners
StartUp
students
Problem Statement: AstroLabs is getting traction yet it is not
getting enough traffic to produce more community growth from
new members to new mentors that facilitate continues learning
CURRENT BRAND COMMUNICATIONS ANALYSIS
Owned Media
Shared Media
Online articles
that provide direct
marketing traffic
PR content
SUGGESTED STRATEGY TO IMPROVE BRAND COMMUNICATION
Global Rank
522,588
Rank in United Arab Emirates
3,727
AstroLabs Website AstroLabs Blog Page
22 Articles from
22-Dec-2013
to 10-May-2016
2,941 People Likes
373 Check Ins
899 Followers 41 Subscriptions
2,490 People Likes
557 Following
1,321 Tweets
7 Posts
301 Followers
2 Following
Brand Storytelling Social Media Management Content Production
ADVISED EMERGING TECHNOLOGIES FOR BRAND COMMUNICATION
Engagement Analytics
Brand Loyalty
+ Ownership
Conversions
Open Data
/ Real Time
Social Online
Community
STRATEGIC CONCLUSION FOR ASTROLABS DUBAI
Social
Engagement
DIGITAL FORMULA DIGITAL MANAGEMENT
Main Reference Website: http://astrolabs.com/dubai
Conversation Co Creation Conversion
Strategy #1 Create as much traction as
possible through immpression rate on
owned and shared media platforms
Strategy #2 Produce Interactive
applications on digital platforms
to increase community engagement
Strategy #4 Encourage and Facilitate
community social story telling thus
growing brand culture and presence
Strategy #3 User Data Analytics
monitoring to best develop uniquely in
accordance to valid user metrics
Brand Manager Social Media
Manager
Community
Manager
To become a lifestyle,an affinity
and produce walking talking
ambassadors of the brand
To become a lifestyle,an affinity
And produce walking talking
Ambassadors of the brand
Providing open metrics and information
About the brand, users will appreciate
the Data and transparency
Creating an online community that
even if brand members are remote
they can interact with each other online
To be able to police and enable activity
with all brand social media platforms
ensuring healthy traffic and engagement
To attract social influencers online
That provide a new user
base demographics.
To be able to police and enable activity
with all brand social media platforms
ensuring healthy traffic and engagement
Tracking vital data that
will advise how to address
user behaviors and future needs
By addressing a holistic approach for brand communications
The 3 brand managers keep quality alignment at premium and ensuring
social engagement and onsite community co creation that satisfy the users
The point of conversation
is when the brand
entices the users to try
out the products and services
It is when the brand
provides A platform
of interaction where
the user can create
unique content for
the brand
It is when the users
/consumers empowers
the brand through
an activity that
is intended for the
user benefit of the brand