During our Friday morning chats called TWIST, we get to bring 10 minutes on any topic. I used our internal tools and approaches and applied them to my personal life. Doing thing allowed me to pressure test our approach into practical life and experience them first hand instead of for our clients.

1. HumanKind
THE WAY I SEE THINGS
Friday, July 12, 13

2. Everyday we utilize tools to help sell ideas to clients.
Grounded in research, meticulously laid out to provide
insights in what will help clients succeed as marketers.
Why stop at work?
Friday, July 12, 13

3. What if
they
helped
us in
life?
Friday, July 12, 13

4. THIS...
Speaking
of life...
Friday, July 12, 13

5. THIS
... just became
Friday, July 12, 13

6. If we are able to make these tools work in our personal
life as well as they do for our clients, we further prove
we’ve been able to create
HumanKind
Friday, July 12, 13

7. Through the tools of Leo Burnett.
My Life
Friday, July 12, 13

8. Not Carol Foley approved.
This is merely my interpretation to adapt to our tools.
Caution
Friday, July 12, 13

9. Friday, July 12, 13

10. People
Purpose
Participation
Populism
Friday, July 12, 13

11. Participation
Friday, July 12, 13

12. Participation
#1
#2
#3
#4
Tool
Styles
PlayBuyShare
Friday, July 12, 13

13. Participation
Tool
Friday, July 12, 13

14. Friday, July 12, 13

15. Friday, July 12, 13

16. !
Friday, July 12, 13

17. Participation Tool:
Insight into journeys by category
Friday, July 12, 13

18. Some of
the most
important
journeys
include
what shall
we call
THIS?
Friday, July 12, 13

19. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
Friday, July 12, 13

20. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
Friday, July 12, 13

21. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
Friday, July 12, 13

22. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
“Do we
love it?”
Friday, July 12, 13

23. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
“Will everyone be
called that?”
“Do we
love it?”
Friday, July 12, 13

24. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
“Will everyone be
called that?”
“Do we
love it?”
“What
about
these?”
Friday, July 12, 13

25. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
“Will everyone be
called that?”
“Do we
love it?”
“What
about
these?”
“Rafferty”
Friday, July 12, 13

26. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
“Will everyone be
called that?”
“Do we
love it?”
“What
about
these?”
“Rafferty”
“It’s time”
Friday, July 12, 13

27. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
“Will everyone be
called that?”
“Do we
love it?”
“What
about
these?”
“Rafferty”
“It’s time”
“Welcome
Rafferty!”
Friday, July 12, 13

28. Participation
Styles
Friday, July 12, 13

29. 4 Key Participation Styles
Acting
Interacting
PlayersContent
EXPRESS COMPETE
EXPLORE COLLABORATE
Source: Quadrant chart adapted from “Smart Gamification: Social Game Design for a Connected World” by Amy Jo Kim, pH.D. ©2010
Friday, July 12, 13

30. Participation Verbs
Acting
ChallengeWin
Showoff
Compare
Taunt
Like
Greet
Comment
Help
Share
Give
Rate
CollectView
Vote
Curate Review
Choose
Customize
Decorate
Design
Build
Create
Purchase
Interacting
PlayersContent
EXPRESS COMPETE
EXPLORE COLLABORATE
Source: Quadrant chart adapted from “Smart Gamification: Social Game Design for a Connected World” by Amy Jo Kim, pH.D. ©2010
Friday, July 12, 13

31. Other things I
participate in
woodworkingd.i.y parenting music adventuresmarketing gift giving
Friday, July 12, 13

32. Friday, July 12, 13

33. content
interacting
acting
players
EXPRESS
EXPLORE
COMPETE
COLLABORATE
Friday, July 12, 13

34. content
interacting
acting
players
EXPRESS
EXPLORE
COMPETE
COLLABORATE
Friday, July 12, 13

35. content
interacting
acting
players
EXPRESS
EXPLORE
COMPETE
COLLABORATE
Friday, July 12, 13

36. content
interacting
acting
players
EXPRESS
EXPLORE
COMPETE
COLLABORATE
Friday, July 12, 13

37. content
interacting
acting
players
EXPRESS
EXPLORE
COMPETE
COLLABORATE
Friday, July 12, 13

38. Friday, July 12, 13

39. Play
Buy
Share
Friday, July 12, 13

40. Play
Buy
Share
Friday, July 12, 13

41. Play
Buy
Share
Friday, July 12, 13

42. Friday, July 12, 13

43. Friday, July 12, 13

44. Friday, July 12, 13

45. Friday, July 12, 13

46. Friday, July 12, 13

47. Friday, July 12, 13

48. HumanKindlacksacts
lacks purpose
has purpose
hasacts
Friday, July 12, 13

49. HumanKind
HumanKind
lacksacts
lacks purpose
has purpose
hasacts
Friday, July 12, 13

50. 1 Destructive
2 No Idea
3 Invisible
4 I don’t know what this brand stands for
5 I understand the brand’s purpose
6 An intelligent idea
7+ An inspiring idea, beautifully crafted
8 Changes the people think and feel
9 Changes the way people live
10 Changes the world
Friday, July 12, 13

51. lacksacts
lacks purpose
has purpose
hasacts
123
4
1097+
6
5
Friday, July 12, 13

52. lacksacts
lacks purpose
has purpose
hasacts
123
4
1097+
6
5
Family budgetsClothes I never wear
Photos
Things still in boxes
Items on a shelf
Car
Savings
Woodshop
Projects
James
Rafferty
Home Marriage
Vacations
Friday, July 12, 13

53. Create
Participation
@ Work
Friday, July 12, 13

54. Create
Participation
@ Workand Life
Friday, July 12, 13