Howard Davidson Arlington MA - Zappos Gives Fashion Advice from Selfies

1. Zappos Gives Fashion
Advice from Selfies
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington
MA

2. Zappos Gives Fashion
Advice from Selfies
Zappos is now giving fashion advice based on
selfies.
Zappos has launched an Instagram-based
personal shopping service, Next OOTD. So, if you
post a selfie with the hashtag #nextOOTD, a
Zappos stylist will scour your Instagram history
and respond with personalized shopping
recommendations based on your profile. A tad
creep, but pretty cool.
Slide By :- Howard Davidson Arlington
MA

3. Standing for “outfit of the day”, Zappos’ hashtag is
capitalizing on an already existing digital trend that
nabbed the 2013 Oxford Dictionary Word of the Year.
Slide By :- Howard Davidson Arlington
MA

4. From a market research standpoint, Zappos is trying to
narrow down the field of those twenty million already
participating in the #OOTD craze while also keeping up
to date on the styles of their customers. So what some
may see as an oversaturated deluge of vanity and
narcissism in photographic form is just what a totally
digital retailer like Zappos needs to stay afloat.
Director of Zappos Labs Will Young recently bemoaned
that the company’s Facebook has had to utilize
sponsored posts, which costs lots of money, in order to
keep up likes and brand visibility. This new strategy in
the Instagram selfie arena looks like it kills two birds
with one stone, as it combines low cost with high
engagement and exposure.
Slide By :- Howard Davidson Arlington
MA

5. There is even talk that this direct line to customers
via social media could change the way some e-
retailers do business, as Young said that:
“Personal shopping via Instagram…that could be
the future of our business. It could have a 50
person team manning it and making personalized
shopping recommendations” Who knows? As long
as social media selfies continue to be a powerful
phenomenon, Zappos looks like they’ll have their
hashtags at the ready.
Slide By :- Howard Davidson Arlington
MA

6. There is even talk that this direct line to customers
via social media could change the way some e-
retailers do business, as Young said that:
“Personal shopping via Instagram…that could be
the future of our business. It could have a 50
person team manning it and making personalized
shopping recommendations” Who knows? As long
as social media selfies continue to be a powerful
phenomenon, Zappos looks like they’ll have their
hashtags at the ready.
Slide By :- Howard Davidson Arlington
MA