Howard Davidson Arlington MA - Rrei Blows Up Inflatable Billboard Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. REI Blows Up Inflatable
Billboard
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. REI Blows Up Inflatable
Billboard
Outdoor sports retailer REI has blown up an inflatable
billboard campaign.
The rugged retailer launched it’s first transitional, inflatable
billboard with multiple reveals used to communicate sale
information. The “billboard,” created by REI, Spark and
production partner MMT is actually a huge (46 4 ) inflatable,′ ″
iconic REI sleeping bag on a billboard in Philadelphia. The bag
debuted with viewers seeing the sleeping bag nearly closed,
illustrating that the sale is set to arrive.
Slide By :- Howard Davidson Arlington MA

3. The sleeping bag covers the entire billboard and has
gone through multiple reveals, with each transition
revealing more information about its upcoming
anniversary sale. The whole REI inflatable sleeping
bag promotion is supported with additional out-of-
home in the Philadelphia market, as well as digital,
audio and newspaper media.
Slide By :- Howard Davidson Arlington MA

4. This campaign seems like an attempt to stand out,
inspire, and be conversationally contagious. Sure,
people might start talking about the giant inflatable
sleeping bag they saw on a billboard; but how
much? How often? And will these discussions
translate into higher sales?
When you google “sleeping bag billboard”, REI’s
brand or its sale is nowhere to be found! This is an
epic failure in an attempt to go viral and trigger the
appropriate word-of-mouth discussions. Instead of
wasting time trying to get some “Oohs” and “Aahs”
by making this sleeping bag look realistic and
transitionally unzipping, maybe REI should have just
gotten to the point right away and uncover the
whole darn thing.
Slide By :- Howard Davidson Arlington MA

5. Seems like a lotta hot air.
Related posts:
Applebee’s Blows Up with Lunch Decoy
Australia’s TAC Is Worried About Your
Sleeping Habits
Gap Goes ‘Back to Blue’ on TV
Slide By :- Howard Davidson Arlington MA

6. Seems like a lotta hot air.
Related posts:
Applebee’s Blows Up with Lunch Decoy
Australia’s TAC Is Worried About Your
Sleeping Habits
Gap Goes ‘Back to Blue’ on TV
Slide By :- Howard Davidson Arlington MA