Howard Davidson Arlington MA writes about how Paris Hilton washes cars & eats burgers for Carl’s Jr. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Paris Hilton Washes Cars & Eats
Burgers for Carl’s Jr.
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Paris Hilton shows that she still enjoys
washing cars and eating burgers. She
does all this in some annoying Carl’s
Jr. ads
Slide By :- Howard Davidson Arlington MA

3. Paris Hilton’s body type leads me to
assume she hasn’t touched a fast-food
burger in her entire life. Well, Carl’s Jr.
reminds that Hilton hasn’t lost her love
for their belly-busting burgers. Or
washing cars. All millionaires wash
their own cars in lingerie, didn’t you
know that?
Slide By :- Howard Davidson Arlington MA

4. I’ve got several major issues with this
campaign. First off, Carl’s Jr. is expecting
consumers to remember Hilton’s original
sudsy burger ad, which aired nearly a decade
ago. The ad was on my nerves back then. Just
when I thought I recovered from the horror,
it resurfaced as a new and improved
campaign. Or so they think…
Slide By :- Howard Davidson Arlington MA

5. There’s some head-scratching writing in
here too. As Hilton makes her entrance,
eating a fried jalapeno (as I’m sure she
does regularly), the narrator says,
“Everyone wants a taste of Texas.” What
the heck does Paris Hilton have to do
with Texas? Has she ever even been to
Texas? Can she locate Texas on a map?
Slide By :- Howard Davidson Arlington MA

6. Apparently the other model in the spot is
from Texas, and the “I Love Texas” music
is a parody of Cole Porter’s “I Love Paris.”
These are prime examples of getting way
too cute. How many people know that
the woman washing this truck is from
Texas? How many consumers recognize
the joke regarding the Cole Porter song?
I’m guessing that Cole Porter fans don’t
make up a large segment of the Carl’s Jr.
demographic.
Slide By :- Howard Davidson Arlington MA

7. Furthermore, is Hilton even considered a
celebrity anymore? When was the last time
she was remotely relevant? The casting of
Hilton in this ad is a bit of a microcosm of
Carl’s Jr.’s outdated business philosophy.
Slide By :- Howard Davidson Arlington MA

8. Other fast-food chains like McDonald’s
and Wendy’s have found success with
revamped, ‘healthier’ menus that
allowed them to reach consumers who
didn’t previously eat their garbage. Carl’s
Jr. has been catering solely to the “fat
guy living in mom’s basement” for what
seems like forever. I don’t see how that’s
productive.
Slide By :- Howard Davidson Arlington MA

9. Don’t get me wrong, I love hamburgers,
brisket, and scantily clad socialites. I just
happen to enjoy all three separately, as I
suspect most people do.
Slide By :- Howard Davidson Arlington MA

10. Don’t get me wrong, I love hamburgers,
brisket, and scantily clad socialites. I just
happen to enjoy all three separately, as I
suspect most people do.
Slide By :- Howard Davidson Arlington MA