Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm, including how Old Navy’s “Unlimited” gets weird fast. howarddavidsonarlingtonma.com

1. Old Navy’s “Unlimited” Gets
Weird Fast
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Old Navy’s “Unlimited” ad starts off
normally enough but gets weird fast.
It’s a bit nerve rattling. But not
completely on my last nerve.
Slide By :- Howard Davidson Arlington MA

3. The starts out with girl singing about
the normal first day jitters amidst
unfamiliar faces. A bit annoying but
I’ve endured worse. But when she
opens her locker, she’s pulled in by
what I can only describe as an
amorphous snowman with fur.
Slide By :- Howard Davidson Arlington MA

4. The kicker is that the monster apparently
called ‘Womp Womp’ is actually a part of her
as he uses pronouns like ‘we’ and ‘us’. Either
that or Womp Womp is an imaginary friend
who stuck around too long.
Slide By :- Howard Davidson Arlington MA

5. Considering the health implications of
hallucinations, voices inside one’s head and
constant singing, I’d say that this youngster
has a lot more on her psychological plate
than just school related nerves. But while this
ad is undeniably creepy and sweet at the
same time, I will give it credit for breaking up
the monotony of back to school ads that
plague TV this time of year.
Slide By :- Howard Davidson Arlington MA

6. This whole school turning into a musical
idea isn’t entirely original, though. Kmart
dropped a spot earlier in the summer
that featured little tykes in a flash mob
style hip hop dance explosion in a lunch
room.
Slide By :- Howard Davidson Arlington MA

7. So no one can accuse Old Navy of being
completely original. Even so, they’re
rounding out a pretty successful summer of
publicity from Jimmy Kimmel flip flops to
Amy Poehler cameos. Lets just hope Womp
Womp’s days are over, at least until next
year.
Howard Davidson Arlington MA
Slide By :- Howard Davidson Arlington MA