Howard Davidson Arlington MA - Nestea takes a ‘plunge’ reviving TV ad. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Nestea Takes a ‘Plunge’ Reviving
TV Ad
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Nestea returns to American
televisions after being gone for two
decades with their revived “Take the
Nestea Plunge” campaign.
Slide By :- Howard Davidson Arlington MA

3. Originally run from the Seventies
through the Nineties, Publicis
Hawkeye is bringing back to life
Nestea’s original campaign, which is
tied to a new reformulation that has
reduced the beverage’s calories and
improved its taste.
Slide By :- Howard Davidson Arlington MA

4. The main objective of the revived
campaign is to regain shares lost by Nestea
in recent years and the “Nestea Plunge
into Summer” sweepstakes will surely help
with that.
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5. Other companies such as Arizona have
been seeing growth as consumers switch
from soda to iced tea, which is perceived to
be healthier.
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6. The Nestea brand suffered because
Nestlé and Coca-Cola disbanded their
joint venture, Beverage Partners
Worldwide, within the U.S. as of 2012.
The Nestea brand was “marginalized”
because it “hadn’t been actively
communicated in a decade,” but now
under the Nestlé Waters North
America brand and leadership, there is
renewed focus on rebuilding its sales
and share. I guess
Slide By :- Howard Davidson Arlington MA

7. Rick Tanner, VP of marketing for Nestlé
Waters, said that research shows that
the “Take the Nestea Plunge” resonates
with younger consumers and that many
older customers still remember the
campaign. The Nestea brand still has a
95 percent awareness among American
consumers as well.
Slide By :- Howard Davidson Arlington MA

8. The “new” campaign includes a new
TV ad and social media campaign with
the hashtag ‘#NesteaPlunge’ for users
to post their own pictures and videos.
Slide By :- Howard Davidson Arlington MA