Howard Davidson, Arlington, MA - Lucky Charms: Magically Delicious for 50 Years

1. Lucky Charms: Magically
Delicious for 50 Years
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Lucky Charms: Magically
Delicious for 50 Years
Lucky Charms has been magically delicious for 50 years. To
commemorate this sickeningly sweet milestone, General
Mills is launching a sweet campaign.
Not much has changed inside the box. While new
marshmallows have been introduced periodically — purple
horseshoes in 1983, rainbows in 1992, a “sparkling magic
mirror” in 2006 — the little leprechaun and “magically
delicious” catchphrase have remained pretty constant.
Slide By :- Howard Davidson Arlington MA

3. This week, Lucky Charms launched its own
50-day celebration that culminates on St.
Patrick’s Day. The festivities include
giveaways, Twitter promotion (via
#LuckyWasHere), special cupcakes at Carlo’s
Bakery and more.
Slide By :- Howard Davidson Arlington MA

4. Starting next month, a limited-edition 50th
anniversary Lucky Charms cereal goes on sale,
too. The St. Patrick’s Day-themed boxes only
include one kind of marshmallow: green clover.
General Mills is planning to go all out on a variety
of promotional doings. These include, among
other things, a 15-second national TV spot
featuring pop singers Pentatonix crooning the
famous “Magically Delicious theme song; an
online “Where’s Lucky?” interactive game, replete
with Lucky Charms-branded prizes for players who
find the elusive Leprechaun; and a Tumblr blog
aggregating fan-made Lucky Charms-related
content.
Slide By :- Howard Davidson Arlington MA

5. The hoopla will be topped off with a
promotional event in Chicago on St.
Patrick’s Day, when the river is dyed green
as per tradition. Interestingly enough, many
of these ad overtures are aimed as much at
adults as they are at kids: recent studies
have shown that nearly half of all Lucky
Charms are now being consumed by adults
rather than children.
Slide By :- Howard Davidson Arlington MA

6. The hoopla will be topped off with a
promotional event in Chicago on St.
Patrick’s Day, when the river is dyed green
as per tradition. Interestingly enough, many
of these ad overtures are aimed as much at
adults as they are at kids: recent studies
have shown that nearly half of all Lucky
Charms are now being consumed by adults
rather than children.
Slide By :- Howard Davidson Arlington MA