Howard Davidson Arlington MA Dannon teams with nfl to make yogurt a game day tradition Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Dannon Teams with NFL to
Make Yogurt a Game Day
Tradition
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Dannon has teamed up with the NFL
in an attempt to make yogurt an
unlikely game day tradition.
Slide By :- Howard Davidson Arlington MA

3. By becoming the official yogurt
sponsor of the NFL, Dannon looks to
capitalize on Americans’ love of violent
sports and fermented milk products.
Go figure.
Slide By :- Howard Davidson Arlington MA

4. In danger of starting their 95th consecutive
season without an official yogurt, the
National Football League reached a deal with
new sponsor Dannon.
Slide By :- Howard Davidson Arlington MA

5. Finally, the NFL can shake the damaging
stigma of being a yogurt-free league.
Meanwhile, Dannon gets to try talking
football fans into trading in the buffalo
wings for yogurt cups.
Slide By :- Howard Davidson Arlington MA

6. Following their 2014 Super Bowl ad
campaign that featured a “Full House”
reunion, Dannon is taking things a step
further. Dare I say that they are a adding
a bit more culture? No longer is the
brand content to sit on the sidelines as
just another TV advertiser. Now, they’re
buying themselves a spot in the starting
lineup of official sponsors.
Slide By :- Howard Davidson Arlington MA

7. The obvious question I’m posing here is
whether Dannon and the NFL are an
appropriate fit from a cross-promotional
standpoint. When was the last time you
saw a football player eating yogurt?
Wouldn’t a sports drink or pasta brand
make more sense?
Slide By :- Howard Davidson Arlington MA

8. Maybe I’m just out of the loop here. I’ve
never played a game of football in my
life. It’s possible that football players are
all huge yogurt-heads and no one ever
told me. I do have my doubts, however.
When I’m hungry, it takes a bit more
than one tiny portion-controlled yogurt
cup to fill me up. I have a sneaking
suspicion football players feel similarly.
Slide By :- Howard Davidson Arlington MA

9. The only way I see this sponsorship
paying off for Dannon is if they’re able to
really capitalize on the connection
between healthy eating and general
fitness. It feels more like a risky Hail
Mary than a safe screen pass to me.
Regardless, pass my my Activia please. I
need all the probiotics I can get these
days.
Slide By :- Howard Davidson Arlington MA

10. The only way I see this sponsorship
paying off for Dannon is if they’re able to
really capitalize on the connection
between healthy eating and general
fitness. It feels more like a risky Hail
Mary than a safe screen pass to me.
Regardless, pass my my Activia please. I
need all the probiotics I can get these
days.
Slide By :- Howard Davidson Arlington MA