Howard Davidson Arlington MA - Balance Bar “Anti-Resolutions” Campaign Is Delicious

1. Balance Bar “Anti-Resolutions”
Campaign Is Delicious
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Balance Bar “Anti-Resolutions”
Campaign Is Delicious
Balance
Bar
“Anti-Resolutions”
campaign is delicious! Balance Bar,
the nutrition bar stalwart, has gone
and done something quite unusual for
a health-conscious company: they’ve
launched an “Anti-Resolutions Pledge
” ad campaign.
Slide By :- Howard Davidson Arlington MA

3. The company, which was bought out by NBTY last year, is trying this
unorthodox strategy at a time when traditional weight-loss companies
are struggling. The rise of online-based health and dieting advice has hit
long-standing titans like Jenny Craig and Weight Watchers, as many
consumers (unsurprisingly) opt for free weight-loss aids over traditional
subscription-based programs.
Slide By :- Howard Davidson Arlington MA

4. The central wager of the “Anti-Resolution”
campaign is that dieters too often set overly
ambitious goals for the new year, only to become
overwhelmed and quit as soon as the pressure
mounts. Balance Bar is instead advocating for a
smaller, humbler, day-by-day approach to dieting
which focuses on small lifestyle changes and,
among other things, eating Balance Bars. People
who sign the Pledge are supposed to make one
small change per month, the theory being that this
is a more manageable and durable strategy for
weight loss. For Balance Bar, it’s a win-win: even if
consumers fail to maintain their twelve small
lifestyle changes, they’ll at least scarf down a few
boxes worth of Balance Bars along the way.
Mmm.
Slide By :- Howard Davidson Arlington MA