Howard Davidson Arlington MA writes about howAxe puts phermones in business cards. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Axe Puts Phermones In Business
Cards
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Axe Puts Phermones In
Business Cards
Dudes at Axe can now have their
pheromones infused into their
business cards. Gross. Axe‘s totally
misogynistic and epically douchey ads
along with their overpowering
fragrances make me gag.
Slide By :- Howard Davidson Arlington MA

3. I’m so disgusted. The “male grooming product”
brand has reached a new low by putting the
sweat of its employees on small strips of paper
and saying the sweaty pieces of paper will help
those employees get laid. Gag (again).
Slide By :- Howard Davidson Arlington MA

4. The “Pheromone Business Card” campaign
shows Axe “associates” –aka, bros- working
out and sweating into headbands where lab
technicians extract a concentrated solution and
then drop it into business cards. The business
cards openly declare that they’re “infused with
the essence of Kyle” suggesting something
more than just sweat, which is the point.
Union in Toronto helped Axe promote this sexy
sweat nonsense and push the stinky crap off
the shelves into the mating game. Allegedly,
the card’s scent is supposed to help employees
attract females like their products claim to do,
extending their brand. Yeah right.
Slide By :- Howard Davidson Arlington MA

5. This campaign, of course, is only for the
male employees. As the provided video
suggests, any woman who comes into
contact with one of these employees will
take them in back to show them a good
time, because duh, that’s the way Axe
works.
My pheromones and I will stick with
fragrance and aluminum free Tom’s of
Maine.
Howard Davidson, Arlington MA
Slide By :- Howard Davidson Arlington MA

6. This campaign, of course, is only for the
male employees. As the provided video
suggests, any woman who comes into
contact with one of these employees will
take them in back to show them a good
time, because duh, that’s the way Axe
works.
My pheromones and I will stick with
fragrance and aluminum free Tom’s of
Maine.
Howard Davidson, Arlington MA
Slide By :- Howard Davidson Arlington MA