Howard Davidson in Arlington MA writes about how Australia's TAC is worried about your sleeping habits. This blog is by Howard Davidson, a marketing professional in Arlington MA near Boston MA. Howard Davidson writes about marketing, advertising and social media with a touch of sarcasm. www.howardjdavidson.com

1. Australia’s TAC Is Worried
About Your Sleeping Habits
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Australia’s TAC Is Worried
About Your Sleeping Habits
Australia’s TAC really worried about
your sleeping habits. The Transport
Accident Commission in Australia has
spent their waking hours with BBDO
and produced new spot to promote
road safety.
Slide By :- Howard Davidson Arlington MA

3. The spot ambiguously shows a woman peacefully falling asleep on
what might be a pillow but actually turns out to be an airbag.
She’s in a car that has just crashed into a light pole and her wreck
could have been avoided. The stern narrator warns that sleep
inducing chemicals build up in your brain all day and apparently
not sleeping for 24 hours is equivalent to having a blood alcohol
content of .10.
Slide By :- Howard Davidson Arlington MA

4. The ad is tremendously effective because of
its shock value; it takes something like sleep
that is supposed to be innocuous and jolts
the viewer out of their complacency. Like
managing partner of BBDO Lee Simpson
said: “Falling asleep at the wheel, we
wanted to show through the narrative,
physiologically will eventually take over.”
Slide By :- Howard Davidson Arlington MA

5. In a slightly more questionable move, Australians
who use the hashtag #yawnchallenge to caption a
picture of themselves yawning are entered in a
contest to win various prizes. I’m all for generating
buzz via social media but some might take this
challenge the wrong way and indulge in some
vehicular selfies. Plus, who wants an up close and
personal look at the inside of anyone’s mouth?
Whatever the gimmicky ploys, a lot of drivers
worldwide drive tired and the ad packs a pretty
heavy punch that won’t put anyone to sleep.
Nice work, Aussies.
Howard Davidson from Arlington MA
Slide By :- Howard Davidson Arlington MA

6. In a slightly more questionable move, Australians
who use the hashtag #yawnchallenge to caption a
picture of themselves yawning are entered in a
contest to win various prizes. I’m all for generating
buzz via social media but some might take this
challenge the wrong way and indulge in some
vehicular selfies. Plus, who wants an up close and
personal look at the inside of anyone’s mouth?
Whatever the gimmicky ploys, a lot of drivers
worldwide drive tired and the ad packs a pretty
heavy punch that won’t put anyone to sleep.
Nice work, Aussies.
Howard Davidson from Arlington MA
Slide By :- Howard Davidson Arlington MA