Howard Davidson Arlington MA - Disclaimer:  I am not a canine fan.  I do own a Volkswagen.   I do not own a Woofwagen.

1. Das Woofwagon: Volkswagen’s
Canine Alter Egos For Cars
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Das Woofwagon: Volkswagen’s
Canine Alter Egos For Cars
Disclaimer: I am not a canine fan. I do own a Volkswagen. I do not
own a Woofwagen.
Okay, so… dew things go together as well as Volkswagens and doglovers. Well, it finally seems that Volkswagen has picked up on this
social trend: for their new ad campaign in the UK, the German
automaker is rolling out 36 dogs – each one embodying a different
Volkswagen model.
Slide By :- Howard Davidson Arlington MA

3. The canine and 4 wheel campaign by adam&eveDDB was rolled
out during the October 19th episode of The X-Factor, with four
five-second teaser videos followed by a one-minute spot. The
campaign’s focal point, however, is a website that displays all of
Volkswagen’s cars – or rather, their respective dog avatars. Users
can compare cars by looking at the canines that supposedly
embody the aesthetic character of each car.
Slide By :- Howard Davidson Arlington MA

4. This campaign is a clever and effective way to tap into a
demographic that, by all anecdotal accounts, already loves
Volkswagens: the hip, urban dog owner. It may not be the
most scientifically accurate advertisement (though
admittedly, the Touareg does have a vague resemblance to a
St. Bernard), but it does suggest a quietly convincing bit of ad
logic: dog owners love their canines whether they’re big or
small, shaggy or sleek. Volkswagen seems to be hoping that
they’ll feel the same way about their mid-size sedans.
Yes, I am an enigma.
Slide By :- Howard Davidson Arlington MA