Assignment: Marketing Strategy Your company just acquired another company that manufactures and sells packaged ice. Traditionally the company has sold in bulk to industrial users. You want to sell to consumers. • Develop a marketing strategy for your packaged ice that includes a market penetration strategy, market development strategy, and the value proposition. Provide a 2–3 page (APA formatted and citation styled) marketing strategy plan paper with at least three supporting scholarly references (no use of Wikipedia) that address this Assignment. You should include at least one illustration which can be included in the body of your paper or in an appendix. Assignment Checklist: • Write your original response in Standard American English, paying special attention to grammar, style, and mechanics. • Respond to the Assignment criteria in a thorough manner, by addressing the specific objectives listed in the grading rubric. • Ensure that your viewpoint and purpose are clearly stated. • Demonstrate logical and appropriate transitions from one idea to another. • Your paper should be highly organized, logical, and focused. NOTE: Your paper should be in APA format and citation style. You must include a title and reference page in addition to the 2–3 pages of your marketing strategy paper. Submit to the Unit 1: Assignment Dropbox. Scroll down to see the grading rubric… [ M T 4 50 : M a r k e t i n g M a n a g e me n t ] Unit 1 Assignment https://kapextmediassl-a.akamaihd.net/business/MT450/1502A/Rubrics/apaformatting.pdf https://kapextmediassl-a.akamaihd.net/business/MT450/1502A/Rubrics/apaformatting.pdf https://kapextmediassl-a.akamaihd.net/business/global/APA_Tutorial/index.html 32 Unit 1 Assignment Grading Rubric 40 Possible Points Points Earned Specific Paper Objectives: Assignment Checklist (80%): Developed a marketing strategy for your packaged ice that includes a market penetration strategy 11 Developed a marketing strategy for your packaged ice that includes a market development strategy 11 Developed a marketing strategy for your packaged ice that includes a value proposition 10 Subtotal: 32 Writing Style and Grammar 20% 8 Grammar and spelling 3 Paper is 2–3 pages in length and responses are concise and direct 3 Reference list and citations are provided 2 Total Points: 40 Possible Points Assignment: Academic Literary Analysis Essay – 3-4 pages plus Works Cited Argument: This assignment will allow you to analyze a theme in Jacqueline Woodson’s award-winning novel Another Brooklyn. You will identify a theme and analyze that theme, supporting it with ample textual evidence (close reading of details, passages, and scenes from the book). Theme: A theme is what a book says about an issue or idea in the book. If “economics” is an idea in the work, then the t.

1. Assignment: Marketing Strategy
Your company just acquired another company that manufactures
and sells packaged ice. Traditionally the company has
sold in bulk to industrial users. You want to sell to consumers.
• Develop a marketing strategy for your packaged ice that
includes a market penetration strategy, market
development strategy, and the value proposition.
Provide a 2–3 page (APA formatted and citation styled)
marketing strategy plan paper with at least three supporting
scholarly references (no use of Wikipedia) that address this
Assignment. You should include at least one illustration
which can be included in the body of your paper or in an
appendix.
Assignment Checklist:
• Write your original response in Standard American English,
paying special attention to grammar, style, and
mechanics.
• Respond to the Assignment criteria in a thorough manner, by
addressing the specific objectives listed in the

2. grading rubric.
• Ensure that your viewpoint and purpose are clearly stated.
• Demonstrate logical and appropriate transitions from one idea
to another.
• Your paper should be highly organized, logical, and focused.
NOTE: Your paper should be in APA format and citation style.
You must include a title and reference page in addition to
the 2–3 pages of your marketing strategy paper.
Submit to the Unit 1: Assignment Dropbox.
Scroll down to see the grading rubric…
[ M T 4 50 : M a r k e t i n g M a n a g e me n t ]
Unit 1 Assignment
https://kapextmediassl-

3. a.akamaihd.net/business/MT450/1502A/Rubrics/apaformatting.p
df
https://kapextmediassl-
a.akamaihd.net/business/MT450/1502A/Rubrics/apaformatting.p
df
https://kapextmediassl-
a.akamaihd.net/business/global/APA_Tutorial/index.html
32
Unit 1 Assignment Grading Rubric 40
Possible
Points
Points
Earned
Specific Paper Objectives: Assignment Checklist
(80%):
Developed a marketing strategy for your packaged ice
that includes a market penetration strategy 11
Developed a marketing strategy for your packaged ice
that includes a market development strategy 11

4. Developed a marketing strategy for your packaged ice
that includes a value proposition 10
Subtotal:
32
Writing Style and Grammar 20% 8
Grammar and spelling
3
Paper is 2–3 pages in length and responses are
concise and direct 3
Reference list and citations are provided
2
Total Points: 40
Possible
Points

5. Assignment:
Academic Literary Analysis Essay – 3-4 pages plus Works Cited
Argument:
This assignment will allow you to analyze a theme in Jacqueline
Woodson’s award-winning novel Another Brooklyn. You will
identify a theme and analyze that theme, supporting it with
ample textual evidence (close reading of details, passages, and
scenes from the book).
Theme:
A theme is what a book says about an issue or idea in the book.
If “economics” is an idea in the work, then the thesis assertion:
“Another Brooklyn argues that extreme poverty defines life in
Brooklyn” is the theme. Reasonable people can disagree with
this theme - in other words, you have to make your case.
You will need to pay special attention to narrowing your theme.
“Money is important” is much too broad and vague a theme.
“Lifting one’s family out of destitution is more important in the
book than individual desire” is a narrower and more specific
theme. Another way to emphasis this thesis: “The family is
more important than the individual in term of economic survival
in Jacqueline Woodson’s award-winning work Another
Brooklyn.”
Requirements:
The essay needs to be approximately three to four pages double-
spaced, Times New Roman 12 inch Font. It will need to
correctly cite and/or paraphrase passages from the text in
correct MLA form.
Possible Issues:

6. The class will come up with a list of possible topics. You will
want to choose a topic about which you are excited; one that
intrigues you and that will hold your interest for the weeks that
you work on this essay. Remember that the best essays attempt
to answer questions (what is the work saying about income
inequality?); they don’t start with answers. In short, your thesis
should be able to be debated.
Process:
After choosing an issue that interests you, return to the text.
Skim the text with this issue in mind, marking down relevant
passages. Think of what the novel is saying about this issue (i.e.
your theme), marshal evidence from the text, and sketch out an
essay draft for conference. As you revise the essay, think about
organization and argument support, be sure you cite specific
details, lines, passages or scenes to support your claims, and be
sure you explain how they support your claims. Remember that
revision is not correction, it is a re-seeing of your argument and
involves content and organization. Finally, edit the essay at the
sentence level for style and grammar. The final version of the
essay is due with the first draft(s) attached.
A passing essay must:
Content
· have a clear, focused, and arguable thesis statement
· develop this argument thoroughly
· support this argument adequately with passages from the text
· integrate supporting quotes and paraphrases smoothly and
correctly into the argument (make sure quotes are accurate)
· adequately addresses opposing evidence
· conclude somewhere near the bottom of page three (or on a
subsequent page)
· demonstrate revision (there should be substantial differences
between the first and final draft)
· include all drafts
·

7. Organization
· have an introduction that adequately introduces the argument
· have a conclusion that adequately concludes the essay
· as a whole, be logically organized into well-developed, well-
organized paragraphs
· use transitions between paragraphs to make paper organization
clear for readers
· use transitions between sentences to make paragraph
organization clear to readers
· use strong verbs
· avoid unnecessary repetition
Style
· be clean stylistically, using concise and clear sentences,
strong verbs and active voice, and sentence variety
· be grammatically correct, avoiding “this” or “that” as a
pronoun, using commas with an introductory phrases, using a
comma and a conjunction to connect two independent phrases
(phrases that can stand alone as sentences), using only a
conjunction with compound verbs
· employ a voice and tone appropriate for academic discourse
· demonstrate conscientious word choice and diction
· be formatted correctly? (1inch margins and Times Roman
12inch font)
· include a works cited page, in correct MLA format, that lists
the texts to which your paper refers. Please note that there is
only 1 required reference for this paper –Jacqueline Woodson’s
Another Brooklyn—however, you can use an additional source
(no more than one), if you wish. You should be able to write a
substantial paper using only the text.