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Introduction
1. An introduction to
Social Media
for health care managers in Canada
empower, engage & educate ⌠through social media
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
2. Agenda
Examine social media, health & medicine 2.0
⢠Provide examples of how social media is used in health care
⢠Share Canadian examples of social media in health
⢠Create useful resource for health workers interested in
learning about social media
⢠Provide takeaway for UBC Centre for Health Care
Management workshop
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
3. DeďŹnitions
Social Media:
"... social media is used to describe online technologies &
practices that are used to share information, expertise,
insights, evidence and experience ⌠if used well, social
media provide a way to learn daily on the Internetâ
Typical features of social media include:
⢠âTwo-way" interactivity
⢠Ability to create a personal proďŹle
⢠Opportunities to âfriendâ others
⢠A way to share ideas, photos, videos, slides
⢠Ability to tag, rate, comment or vote on content
created by other people
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
4. Social Media provides digital options
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
5. â
What is web, health & med 2.0?
Web 2.0
âŚweb 2.0 is a major change in how we interact with each other & information, moving us
from passive consumers to active creators on social media sites such as blogs, wikis, Twitter,
Facebook etc.
Health 2.0
âŚa more patient-centred participatory model of health care emphasizing interactions
between consumers, health providers and librarians using social media⌠an ability to share
medical evidence, patient data & opinion to improve health outcomes on a global scaleâŚ
Medicine 2.0
âŚthe use of social media in medicine to encourage more open & interactive
communication⌠a new generation of social media users are able to interact with each
other so that health information can be continually requested, consumed & reinterpretedâŚ
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
6. Blogs
âŚblogs stimulate discussion, open enquiry & lifelong learning
Rob Fraser
Nurse blogger
http://robertfraser.ca/wordpress
Dr. Bertalan Mesko
Physician blogger
http://scienceroll.com/about/
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
7. Blogs in health & medicine
What is a blog?
⢠A blog is a website of entries posted in reverse chronological order
⢠Authored by individuals, organizations or businesses
⢠Entries, commentaries, descriptions of events; graphics, video
⢠Some excellent bloggers in health & medicine worldwide
A blog can broadcast your message around the world, fast ...
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
8. Blogs in health & medicine
Why read blogs?
⢠Access to authoritative information via subject experts
⢠Stay on top of new developments (Malvey, 2009)
⢠Disseminate information, share opinions or solicit feedback
⢠Bring transparency into management practices (Zeng et al., 2008)
⢠Patient blogging helps to foster healthy practices & patient
understanding (Adams, 2010)
⢠Implement in educational activities in health care (Boulos et al., 2006)
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
9. Examples of blogs in health care
Tom Closson
President & CEO, Ontario Hospital Association
http://www.oha.com/News/TomClossonBlog/default.aspx
Social Media in Canadian Healthcare
http://www.smich.ca
List of Top Health and Medical Bloggers
HLWIKI
http://hlwiki.slais.ubc.ca/index.php/Top_Health_
%2526_Medical_Bloggers_2011
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
10. Wikis
http://wikidoc.org/index.php/WikiPatient http://en.wikipedia.org/wiki/Main_Page
Wikipedia is a great tool...
but check your facts in a bona ďŹde information source.
WikiDoc The Living Textbook of Medicine http://www.wikimatrix.org/
The Original Medical Wiki / Encyclopedia
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
11. Wikis in health & medicine
What is a wiki?
⢠A collaborative website which can be edited by anyone using a web browser
⢠A wiki allows users to research, contribute & participate in creating wiki
content
⢠Wikipedia-like entries to foster education, training & enhanced info-sharing
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
12. Wikis in health & medicine
Why use wikis?
⢠Increased participation among health professionals / scientists â scholarly
communication function (Eysenbach, 2008)
⢠Use, share & exchange information in a continual loop of analysis &
reďŹnement (Giustini, 2009)
⢠The more open & creative a platform becomes - the more useful it
becomes
⢠Enhanced student, clinician and patient learning and deeper learner
engagement and collaboration within digital learning environments
(Boulos, 2006)
Top Fifty Medical Wikis You Might (Want to) Know
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
13. Examples of wikis in heath care
http://www.medpedia.com/
http://hlwiki.ca/
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
14. Facebook in health & medicine
What is facebook?
⢠Most-popular social networking tool with 750+ million users globally
⢠Make information-sharing more open & connected
⢠People use Facebook to keep up with friends, businesses & organizations
⢠Upload unlimited photos; share links & videos
⢠Learn more about people, their aďŹliations & interests
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
15. Facebook in health & medicine
Why use facebook?
⢠Facebook is among most popular social tools for hospitals
⢠Most eďŹective in driving traďŹc to web sites (Cummins, 2010)
⢠Increase internal networking & collaborative practices (Burrus, 2010)
⢠Help public health oďŹcials reach out to consumers (Currie, 2009)
⢠Extend digital presence to meet healthcare organization's agenda
(Rooney, 2009)
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
16. Twitter in health & medicine
What is twitter?
⢠A real-time information network linking people & information in real-time
⢠Users ďŹnd streams of information they ďŹnd compelling âŚthen follow them
⢠Small bursts of information â a tweet is >140 characters in length
⢠Tweets provide details with deeper context, added information & media
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
17. Twitter in health & medicine
Why use twitter?
⢠Ability to reach distributed audiences at low cost
⢠Foster innovative ways of interacting professionally (Bacigalupe 2011)
⢠Promote positive behaviours, disseminate information & use tools in real-
time (Scanfeld et al., 2010)
⢠Use Twitter /cell phones to organize, interact & share information (Bottles
2009)
HCSM.ca Archives
http://cyhealthcommunications.wordpress.com/hcsmca-2/
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
18. Linkedin in health & medicine
What is Linkedin?
⢠A social network used to connect with colleagues & other professionals
⢠A place for experts to share ideas & learning opportunities
⢠A tool used by professional people to control online proďŹle & identity
⢠120 million people worldwide
Linkedin
http://linkedin.com
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
19. Linkedin in health & medicine
Why use Linkedin?
⢠Presence on social networks extends
healthcare agendas (Rooney, 2009)
⢠Word-of-mouth advertising creates
impression of peer-determined credibility
⢠Provides economy of scale that may elude
traditional marketing eďŹorts
⢠Develop âprofessional legitimacyâ by
establishing a digital presence
LinkedIn provides
opportunities to shape public
health policy
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
20. Linkedin in health & medicine
⢠Canada Health Infoway
⢠Canadian Health Care Consultants (CHHC)
⢠#HCSMCA
⢠Nursing Jobs in Canada
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
21. YouTube
â
ââŚYouTube is one of the most popular social media for
hospitals, and most eďŹective in driving traďŹc to web sitesâ
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
22. YouTube in health & medicine
What is YouTube?
⢠YouTube is the webâs most popular video-sharing website
⢠The site provides a way for users to upload, share & view videos for free
⢠Also, one of the more popular video sharing sites in health & medicine
YouTube Channel â Health Canada
http://www.youtube.com/user/healthcanada
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
23. YouTube in health & medicine
Why use YouTube?
⢠Create a transparent health channel for current news
(Hackworth, 2010)
⢠Increase awareness & traďŹc to your health website
(Cummins, 2010)
⢠Videos can be (re)posted on Facebook â or linked to
messages on Twitter
⢠Patients feel empowered to learn more about their
health & to take control
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
24. YouTube in health & medicine
Examples of YouTube in heath care
⢠Public Health Agency of Canada (PHAC)
⢠Inside BC Childrenâs Hospital
⢠Halifax Health Centre of Oncology
http://www.youtube.com/user/HalifaxHealth#p/u/11/
tFFE4MwC1JE
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
25. Podcasts in health & medicine
What is a Podcast?
⢠an audio or video ďŹle ⌠referred to as a âpodcastâ or âaudio castâ
⢠similar to talk radio ⌠or public access television
⢠usually free to download
Canadian example of health care podcast
White Coat, Black Art
âSocial Medicine: Dr. Brian Goldmanâ
CBC podcast about social media in medicine
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
26. Patient 2.0
Examples
PatientsLikeMe
⢠Patients share real health experiences with
other patients & organizations
HelloHealth
⢠Web-based patient communication, practice
management & ehealth records
⢠Free to implement for qualiďŹed practices,
easy-to-use for physicians & patients
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
27. Patient 2.0
Examples
RevolutionHealth
⢠Consumer health company transforming how
people approach health & wellness
⢠Puts individuals at centre of health care;
allows them to make informed choices
⢠OďŹers more convenience & control over
individual healthcare decisions
Kaiser Permanente
⢠Physicians are given webpages so patients
get to knew them better (Orsini, 2010)
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
28. Conclusion
⢠Social media refers to a banquet of tools âŚ
âŚblogs, wikis âŚLinkedIn, Twitter, Facebook, etc.
⢠Social media & web 2.0 are often used synonymously (but mean diďŹerent
things)
⢠Social, ethical & legal implications of social media in Canadian health care
⢠Create social media policies & strategies; safeguard patient privacy
Be social - participate using social media
Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011