Behavioral targeting is one of the fastest growing online marketing tactics used by marketers today. With this year’s spending reaching over $1 billion and projections for budgets to exceed $2.5 billion by 2010, this powerful approach shows no signs of slowing down. From the old days of pop-ups to the new ways of advertising personalization, we’ve seen behavioral targeting become more advanced and in turn more effective. This event will include interesting facts, powerful strategies, and emerging tactics that will help you accomplish your ultimate marketing objectives with behavioral targeting.

1. The Rise of Behavioral Targeting PRESENTED TO: Paul Oronoz Regional VP, West Coast Sales December 4, 2008 we deliver specific audiences to advertisers

3. Data Point: Female Data Point: Great Dancer Data Points: Who Is It? Identify the Pop Star Female Great Dancer 80s Icon Great Dancer

4. The Magic of Behavioral Targeting Ad Technology

8. Data Point: Female Data Point: Great Dancer Data Points: Advance Behavioral Targeting Index: Who Is It? Identify the Basketball Player Houston Rockets Chinese National Team Plays Center 7’ 6” Plays for the NBA Male

10. Behavioral Targeting Recipe For Success Data Network Utilize an extensive data network to ensure scale & accuracy. User-based Behavioral Targeting Employ user-based, not content or site-based behavioral targeting. Retargeting Increase the frequency and reach / activity of your best potential customers . Ensure Positive Brand Associations Partner with a premium network of quality publishers. Share your Goals with your Media Partner Help your partner help you. Let your media partner help with optimization. Test New Segments Explore & test market segments outside assumed behavioral profiles. Dynamically Generated Ads (Advanced) Use your entire catalogue to serve a custom ad for each potential customer. Online and Offline Performance (Advanced) Measure everything, including how your campaign affected offline sales.