How strategic partnerships and creative strategies can make your social media quicker, easier, and more effective.

1. Social Media
as a Team Sport:
How strategic partnerships and creative strategies can
make your social media quicker, easier, and more
effective.

2. To play the game
effectively, you need to
know the rules.

3. Rule 1: Engage your
audience.

4. Anatomy of a Viral Post
Think of the Facebook
algorithm as a point
system. The more points
your post accumulates,
the better it will continue
to perform.

5. Anatomy of a Viral Post
A post goes viral when
it starts gaining points
with the algorithm at
an exponential rate.

6. Anatomy of a Viral Post
What is considered “viral”?
There’s no set number - it's different for everyone!
Anything that does 10x better than your average
post reach should be considered viral for you.

7. Create Highly Shareable Content
Make your content compelling.
Get creative and incorporate
things people will want to share
into your personal message.
● Memes
● Inspirational quotes
● Pretty pictures

8. Make a Personal Connection
People don’t connect with
brands;
they connect with the
people behind the brands.

9. Make a Personal Connection
Foster a sense of community by interacting with your
social media visitors. People are more likely to engage
when they know their voice is being heard!
Keep the tone casual. Think of social media as a
conversation, not a sales pitch.

10. Let Your Insights Guide You
What type of content resonates
best with your audience?
Analyze your best-performing
posts and look for patterns or
similarities. How can you
replicate that success?

11. Let Your Insights Guide You
This post did well because
it contains things people
love to share:
● Video
● Pretty pictures
● Interesting information
● Nostalgia

12. You Can’t Buy Love
A post that isn’t performing as
well organically also won’t
perform as well if you boost it.
Your money is better spent
giving a boost to a post that is
already doing well!

13. Rule 2: Don’t be overly
self-promotional.

14. Nobody Likes a Narcissist
If all you talk about is yourself,
people will tune you out.
Aim for a 70/30 ratio; 70%
content relevant to your
audience, and 30% directly
self-promotional.

15. Establish Yourself as an Expert
Share interesting, authoritative
content that relates to your
business.
Establish yourself as an expert in
your field to build trust and loyalty
with your audience!

16. Your Choice of Words Matters
You can promote yourself
without promoting yourself!

17. Rule 3: Love thy
neighbor.

18. Physical Neighbors vs.
Niche Neighbors
Your business has two
kinds of neighbors.
Look to both as sources of
content to share!

19. Physical Neighbors
Share content from other businesses in the
same area as yours.
Look for content that you think would
resonate well with your core customer base.

20. Niche Neighbors
Share content from other pages that
relate to or are similar to your own.
● Similar businesses in other areas
● Businesses that you do business with

21. Go Beyond Sharing
Don’t just hit the share button! Adding a
caption is another opportunity for personal
connection.
Why is this content important and relevant to
your audience?
Telling why you are excited about something
will get your audience excited, too!

22. Rule 4: The house
always wins.

23. Social Media is a Business
Facebook and other publicly
traded companies have an
obligation to their shareholders.
Facebook will always do what
is best for Facebook.

24. Facebook Wants You to Use
Facebook’s Services
...and they will reward you for it!
● Instagram
● Native video
● Facebook Live

25. Sometimes Management Changes
the Rules
Best practices change over time.
If something that used to work well for you
isn’t working anymore, change things up!
What IS working well, for you and for others?
Always be ready to pivot and change your
game plan.

26. Rule 5: You’re stronger
as a team!

27. Collaborate to Reach a Wider
Audience
Concentrate your
efforts, rather than
dilute them.

28. Collaborate to Reach a Wider
Audience
Work smarter, not harder!
● Create a content sharing pool
● Like and share each others’
content
● Co-host Facebook events

29. A Rising Tide Floats All Boats
When a team wins, the
WHOLE team wins!
Social media
collaboration is mutually
beneficial to all who
actively participate!

30. GO TEAM!