How Conference, Denver CO

1. Don’t Go It Alone
Using Collaboration to Solve Creative Design Problems

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MARIA GIUDICE
CEO AND FOUNDER
HOT STUDIO, INC

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TODAY’S DISCUSSION
Making good ideas great: the role of collaboration in design
The art of co-creation; using participatory design
techniques to generate great ideas
How to build a collaborative culture inside your
organization
DOWNLOAD THIS PRESENTATION:
http://www.hotstudio.com/#/presentations/hotpresentations/

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OBSESSIVE CREATIVE COLLABORATOR

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WHO ARE YOU?
WHAT DO YOU DO?
3 WORDS

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17. Working alone is boring!
Easy for your brain to get stuck
Great ideas are limited to just one brain
The blank page can be a terrifying thing
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WHY COLLABORATE?

18. col·lab·o·rate (kə-lāb'ə-rāt')
intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing ,
col·lab·o·rates
1. To work together, especially in a joint
intellectual effort.
2.To cooperate treasonably, as with an enemy
occupation force in one’s country.
18
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.

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co-creation
participation
communication
facilitation
design thinking
cooperation
brainstorming
ideation
play
teamwork
negotiation
respect
openCOLLABORATION

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BENEFITS OF COLLABORATION

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BENEFITS OF COLLABORATION
You get to more ideas faster
Gets your brain moving in unexpected ways
Builds team alignment; everyone is a creative contributor
Improves communication; prevent misunderstandings later
Cultivates a creative culture
FUN

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WHO SHOULD YOU COLLABORATE WITH?

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CLIENTS
Creates stakeholder buy-in, streamlines the design process
PROJECT TEAM
Provides multi-disciplinary perspective
PEERS
Similar brains attacking the same problem
CUSTOMERS
Provides first-hand customer insight
WILDCARD
Brings in a completely different outsider perspective
WHO SHOULD YOU COLLABORATE WITH?

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POTENTIAL DOWNSIDES

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POTENTIAL DOWNSIDES
Team dynamics can get in the way
Designers can initially feel disempowered and threatened
This is a new way of working for many people, so expect
some resistance
Ideas without execution; “collaboration is a waste of time”
Potential increase in time and money

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DESIGNER AS FACILITATOR

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FACILITATION TIPS
Appoint a facilitator, a scribe & a photographer
Stay neutral
Be clear on goals and outcomes
Keep focus
Don’t allow one person to dominate
Involve the quiet participants
Actively listen
Summarize periodically
Source: “8 Tips for Effective Facilitation” By Duncan Brodie

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TOOLS AND METHODS

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#1: GET PHYSICAL & TACTILE

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#2: THINK OUT LOUD

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Mind maps

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Challenges
Strategy?
Project scope?
Timeline?
Communication?
Implementation?
Politics?
Technology?
Team expertise?

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Aspirations

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#3: COMMUNICATE VISUALLY

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Touchy Feely

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Back to basics

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#4 SHARE THE ROAD

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Card sorting

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Card sorting

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Brand attribute exercise

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Use templates

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Use worksheets

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#5: PRIORITIZE & SYNTHESIZE

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Set limits & prioritize

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Dot voting

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Mood boards

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RESULTS

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#1: Get physical and tactile
#2: Think out loud
#3: Communicate visually
#4: Share the road
#5: Prioritize and synthesize

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HOW TO CULTIVATE A CREATIVE CULTURE

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ENVIRONMENT

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BE SPONTANEOUS
HAVE FUN

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EVERYONE IS A CONTRIBUTOR

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ITERATE AND EVOLVE

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#1: Create a positive environment
#2: Be spontaneous & have fun
#3: Everyone is a contributor
#4: Iterate and evolve

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PARTING THOUGHTS
Collaboration is fun and yields successful outcomes
Design is a team sport – everyone can contribute
Put away your digital devices and get tactile
Cultivating a creative culture starts with you
DOWNLOAD THIS PRESENTATION:
http://www.hotstudio.com/#/presentations/hotpresentations/

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de·sign·er
–noun
1. a person who devises or executes designs,
esp. one who creates forms, structures, and
patterns, as for works of art or machines.
2. a schemer, intriguer, or plotter.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2010.

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DESIGNER
co-creator
participant
observer
facilitatorlistener
communicator
ideator
co-conspirator
partner
negotiator
instigator
storyteller
translator

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WHAT’S YOUR SUPER POWER?

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DOWNLOAD:
http://www.hotstudio.com/#/
presentations/hotpresentations/
CONTACT:
maria@hotstudio.com
twitter: @mgiudice
STAY IN TOUCH:
hottub.hotstudio.com
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twitter: @hotstudio
THANKS!