Here are some basics to consider when setting your business up on social media.

1. Social Media for Your Business
Hot Dog Marketing Copyright 2012. 512.537.6575 | www.hotdogpr.com .

2. About Hot Dog Marketing
• Integrated marketing and communication services for
small businesses in Austin
• Strategy, Social Media, Graphic Design, Printing, and
Web and Email Marketing
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3. Summary
• How to Pick the Media for Your
Business
• Overview of Demographics
• A Quick Guide
• How to Make it Look Professional
• Content Marketing Overview
• Final Words
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4. How to Pick the Media for
Your Business
• Examine your audience:
Where is your audience?Are you B2B; direct-
to-consumer; or both?
• Learn about the individual social mediums
and pick the ones your audience are using
• No, you don’t have to be on all of them!
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5. Current Hot Sites
1. Facebook – all types of users
2. Twitter – all types of users; great
for content marketing
3. LinkedIn – B2B
4. Pinterest – highly visual
businesses
5. YouTube – all types of users
6. Foursquare – great for brick and
mortar
7. Google+ - all types of users
8. Tumblr – younger demographic
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6. Demographics
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7. A Quick Guide
Facebook Twitter Pinterest LinkedIn YouTube Google+ Foursquare Tumblr
Retail ✔ ✔ ✔ ✔ ✔ ✔
Entertainment
/Arts
✔ ✔ ✔ ✔ ✔ ✔ ✔
Prof. ✔ ✔ ✔ ✔ ✔
Services
Real Estate ✔ ✔ ✔ ✔ ✔ ✔
Tech ✔ ✔ ✔ ✔ ✔
Home ✔ ✔ ✔ ✔ ✔
Services
Restaurant ✔ ✔ ✔ ✔ ✔ ✔
s
Non-Profits ✔ ✔ ✔ ✔ ✔ ✔
Health Care ✔ ✔ ✔ ✔
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8. How to Make it Look More
Professional
• Take advantage of
all of your
customizing options
• Display your logo as
your profile image
• Make sure the copy
is consistent with
your branding
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9. How to Make it Look More
Professional
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10. What is Content Marketing?
Creating and sharing
engaging content to current
and potential customers.
The act of gaining the trust
and loyalty of new
customers because your
brand is considered an
expert and industry leader.
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11. How Good Content Builds
an Audience
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12. A Final Word
• Results take time
• Consistency is most important
• Doesn’t work without great service
and/or a great product
Copyright Hot Dog Marketing 2012