Of je nu over reizen, mode of gadgets schrijft, met je blog kun je vaak geld verdienen. The Cirqle brengt merken en bloggers/influencers bij elkaar. Ontdek welke opties er voor jouw blog zijn en hoe je hier direct mee aan de slag kunt gaan.

1. THE CIRQLEAMSTERDAM | NEW YORK
V E R D I E N G E L D M E T J E B L O G
APRIL 2017

2. T H E C I R Q L E
INHOUDSOPGAVE
• I N T R O
• W A A R O M I N F L U E N C E R M A R K E T I N G ?
• G R O E I V A N D E M A R K T
• W A T I S T H E C I R Q L E ?
• G E L D V E R D I E N E N M E T J E B L O G / S O C I A L S
• T I P S & T R I C K S
• I P H O N E / A N D R O I D A P P
• A F S L U I T I N G & V R A G E N

3. W A A R O M I N F L U E N C E R M A R K E T I N G ?
APRIL 2017

4. COLLABORATION
MARKETING
AUTOMATION
CUSTOMER
EXPERIENCE
CONTENT
MARKETING
ORGANIC
ACQUISITION
PAID
ACQUISITION
RETENTION
ANALYTICS
Loyalty
Email
Retargeting
Social/UGC
Blogging Platform
White Papers/
Ebooks
Content Creation
Infographics
Video
Syndication
Digital Asset
Management
Creative/Design
Workflow
Content
Communications
Communication/Engagement
Lead Scoring
/Funnel Optimization
Testing
Personalization
Mobile
Mobile
Dashboard
Feed Based
PPC
Affiliate
Account Based
Marketing
Retargeting
Social
Print/Mailers
Local
Inbound Call
Channel
Display
Social
Competitive
Intelligence Desktop
Tag Management
Customer Data
Platform
DMP
Data Cleansing
Community
SEO
Social
Influencer
Feedback
DATA
CENTRALIZATION
MELTWATER
DATASIFT
GNIP
ORACLE (SRM)
APPLE (TOPSY)
NETBASE
UNIFIED SOCIAL
VOCUS (CISION PR)
PLUMLYTICS
SYSOMOS
UNMETRIC
SPROUT
CROWDBOOSTER
HOOTSUITE
LEADSIFT
CRIMSON HEXAGON
BRANDWATCH
MARKETWIRE
SALESFORCE (RADIAN6)
SYNTHESIO
IDIO
INFEGYLINKFLUENCE
4CALERTI SOCIALBENCH
BRIGHTEDGE
RIVAL IQ
MOAT
SPYFU
TRACKMAVEN
QUANTCAST
RIVALFOX
ALEXA
ISPOT.TV
HG DATA
COMPETE
GHOSTERY
BUILTWITH
KLIPFOLIO
TABLEAU
INSIGHTSQUARED
SUMALL
ORIGAMI LOGIC
GECKOBOARD
BECKON
DOMO
DATORAMA
OMNIATA
SIMPLY MEASURED
MEASUREFULSTACKLA
QLIK
CRITTERCISM
CLEVERTAP
KONY
APSALAR
ACTIONX
WEBTRENDS
MIXPANEL
AMPLITUDE
APPBOY
ADJUST
TUNE
WEFI
APPFIGURES
LOCALYTICS
APP ANNIE
ADOBE ANALYTICS
GOOGLE ANALYTICS
IBM MOBILEFIRST
COUNTLY
FLURRY
APPSFLYER
BECKON
BRIGHTFUNNEL
BIZIBLE
C3 METRICS
CAKE
CONVERSION LOGIC
CONVERTRO
GOOGLE ANALYTICS
IBM ANALYTICS
KISSMETRICS
VISUAL IQ
NIELSEN ANALYTICS
MOAT
MIXPANEL
WEBTRENDS
CLICKTALE
CRAZYEGG
FULLSTORY
INSPECTLET
LITMUS
USERTESTING
ADOBE ANALYTICS
RESONATE
INTEGRATE
GOSQUARED
USERREPLAY
HP
KILOMETER.IO ADDSHOPPERS
HEAP ANALYTICSRESPONSETAP
TRIALFIREVISSCORE
ZIGNAL LABS
DSCOUT
MARIN SOFTWARE
ACQUISIO
KENSHOOADOBE (MEDIA
GOOGLE (ADWORDS)
INSIDEVAULT
PRINTINGFORLESS
UPRINTING
VISTAPRINTPOSTCARDMANIA
AGENCY ACCESS
FL.AG
LOB
COMMISSION JUNCTION
AVANGATE
AVANTLINK
CLICKBANK
DIGITAL RIVER (ONENETWORKDIRECT)
EBAY PARTNER NETWORK
GOOGLE AFFILIATE NETWORK
LINKCONNECTOR
POLYVORE
RAKUTEN LINKSHARE
REVENUEWIRE
REWARDSTYLE
SHAREASALE
SHOPSTYLE
TRADE DOUBLERZANOX
ADOBE (MEDIA OPTIMIZER)
ADROLL
CRITEO
DOTOMIGOOGLE RETARGETING
MYBUYS
PERFECT AUDIENCE
RETARGETER
TELLAPART
TRIGGIT
NEXTPERF
LINKEDIN
ADAPTLY
GLOW
ADPARLOR
TWITTER
SPRINKLR
SALESFORCE
INSIGHTPOOL
SOCIALFLOW
POLYGRAPH
NANIGANS
KENSHOO
IGNITIONONE
GRAPHSCIENCE
FACEBOOK
ADOBE (MEDIA OPTIMZER)
BRANDNETWORKS
MARIN SOFTWARE
UNIFIED SOCIAL
UNRULY
SHIFT
LEANDATA
DEMANDBASE
ENGAGIO
VENDEMORE
ALTROOZ
MOPUB
ADACTION
FACEBOOK
LIVERAIL
AIRPUSH
LEADBOLT
CHARTBOOST
MOBILEFUSE
ADMOBTRIALPAY
THRIVEHIVE
FACEBOOK
CONNECTIVITY
GROUPON
SIGNPOST
LIVING SOCIAL
BALIHOO
YEXT
LOCAL MARKET LAUNCH
MARKETING360
GOOGLE ADWORDS
DIALOGTECH
INVOCA
MARCHEX
FREESPEE
ADOBE (MEDIA OPTIMIZER)
SOLID COMMERCE SINGLEFEED
CHANNELSALE
CHANNEL ADVISOR
VISITURE
MARIN SOFTWARE
KENSHOO
FEEDOPTIMISE
DATAPOP
CONVERSION PATH GODATAFEED
CITRIXQUICKMOBILE
DOUBLEDUTCH
HELLOSPONSOR
ON24
CERTAIN
AT EVENT
SHARETHROUGH
STUMBLEUPON
TABOOLA
TRIPLELIFT
VISIBLE MEASURES
YAHOO!
POLAR
OUTBRAINNATIVO
GOOGLE
YUME
VIDDLER
VDOPIA
TUBEMOGUL
TREMOR VIDEO
SPOTXCHANGE
ROCKET FUEL
OPTIMATIC
GOOGLE (YOUTUBE)
FACEBOOK
BRANBRIGHTROLL
ADSNATIVE
ADAP.TV
LINKDEX
BRIGHTEDGE CONDUCTOR
BLOOMREACH
TERAKEET GSHIFT
MOZ
ANALYTICS SEO
AUTHORITYLABS
SUMOME
SEOLYTICSSEARCHMETRICS
FACEBOOK
HOOTSUITE
INSTAGRAM
FALCON SOCIALYOUTUBE
SPREDFAST
SNAPCHAT
BUFFER
VINE
FANFUEL
EXTOLE
TALKABLEINFLUITIVE
FRIENDBUY
WORDPRESS
LIVEJOURNAL
KAPOST
HUBSPOT
GOOGLE (BLOGGER)
DIVVYHQ
MEDIUM
ORACLE (COMPENDIUM)
PERCOLATE
POSTACH.IO
SCRIBBLELIVE
SQUARESPACE
TRACTION SOFTWARE
TUMBLR
TYPEPAD
WEEBLY
AWARENESSHUB
CONTENTOOLS TECHVALIDATE.COM
WIX.COM
LOOKBOOKHQ EPAPERFLIP
VISUALLY
FLIPB
SKYWORD ISSUU
ZMAGS
UBERFLIP
ADOBE (EBOOK PLATFORM)
OOYALA
STUPEFLIX
VISUALLYVIMEO
FLIMPWISTIA
VIEWBIX
VIDYARD
USTUDIO SANDWICH
VIDCASTERRAMP
ANIMOTO
TONGAL
POWTOON
ZENTRICK
MIXPO
BRIGHTCOVE
RAPTMEDIA
HAPYAK
WIDEO
WOCHIT
YOTPO
KEYWEE
NATIVO
TABOOLA
OUTBRAIN
GOOGLE
NETLINEPOLAR
GIANT MEDIA
VISIBLE MEASURES
SHARETHROUGH
ADSNATIVE
TRIPLELIFT
COLLECTIVEBIAS
AWARENESSHUB
SHOUTLET
OFFERPOP
FALCON SOCIAL
POSTANO
OPAL
CURALATETAILWIND
BUFFER
TRACX
TINT
SPRINKLR
LIVEFYRE
THISMOMENT
SPROUT SOCIAL
COMMUN.IT
VISUALLY
ORACLE (SRM)
HOOTSUITE
ENGAGE SCIENCES
PERCOLATE
HEARSAY SOCIAL
SPREDFAST
OLAPIC
CANVABEUTLER INK
SMARTDRAW
PIKTOCHART
INFOGR.AM
SNAPPAPP
VISME
VISAGE
EASEL.LY
VISUAL.LY
KILLER INFOGRAPHICS
VENNGAGE
THIRDLIGHT
BLOOMFIRE
THEROISHOP
DROPBOX
KNOWLEDGE TREE
SHOWPAD
BOX
SEISMICMEDIAVALET
WIDEN
CANTO
HP
CALLIDUSCLOUD
WEBDAM
ORACLE MARKETING CLOUD
ASSETBANKS
BYNDER
KENTICO
INTELLIGENCEBANK
MOBILEPAKS
BRANDFOLDER
TANDEM VALUT
DOCURATED
MARCOMCENTRAL
HIGHSPOT
CURATA
BUFFER
ZERYS
CONTENT.LY
NEWSCRED
TRAP.IT
CROWDSOURCE
ORACLE (COMPENDIUM)
TECHVALIDATE
PUBLISHTHIS
TEXTBROKER
SKYWORD
SCRIPTED
WAYWIRE
COPIFY
VISUALLY
BRAFTON
SCOOP.IT
INFLUENCE & CO.
PERSADO
GAIN
GRAPHSCIENCE
BRANDNETWORKS
ADPARLOR
ADOBE (MEDIA OPTIMZER)
INSIGHTPOOL
KENSHOO
MARIN SOFTWARE
NANIGANS
SALESFORCE
SALESPREDICT
SOCIALFLOW
SPRINKLR
UNIFIED
UNRULY
FAMEBIT
ONALYTICA
INNETWORK
TRACKMAVEN
VISION CRITICAL
INSIGHTPOOL
GROUPHIGH
AUGURELINQIA
CICERON
INFLUITIVE
TAPINFLUENCE
COOPERATIZE
LITTLEBIRD
TRAACKR
CAMPAIGN MONITOR
EMMA
AMAZON
ITERABLE
SALESFORCE (EXACTTARGET)
ORACLE (RESPONSYS)
VERTICAL RESPONSES
MOVABLE INK
MAD MIMI
CONSTANT CONTACT
SAILTHRU
SILVERPOP
MAILCHIMP
SENDGRID
AUTOPILOTNESUITE
MYBUYS
CRITEO
ADROLL
TRIGGIT
TELLAPART
RETARGETER
PERFECT AUDIENCE
GOOGLE RETARGETING DOTOMI
CAMPAIGN MONITOR
FLUID SURVEYSGOOGLE CONSUMER SURVEYS
QUALTRICS
SURVEYGIZMO
SURVEYMONKEY
USERTESTING
ZOHO SURVEY
APPLAUSE
IBM (TEALEAF)
LOOP11
USERTESTING
SPRINKLR (GET SATISFACTION)
SECOND LAYER
POWER REVIEWS
MURM
VISION CRITICAL
REVIEWTRACKERS
PASSENGERBOTHERS.ME
USERREPLAY
JOTFORM
DELIGHTED
CUSTOMER SURE
BAZAARVOICE FORMSTACK
YOTPO
TRUSTPILOT
REEVOO
SURVEYPAL
QUESTIONPRO
APPTENTIVE
360DIALOG
USABILITYTOOLS
CHIRPIFY
SOCIALANNEX
500FRIENDSCROWDTWIST
TIBCO (LOYALTY LAB)
LOYALTYLION
AIMIA
WATERFALL
OUTBOUNDURBAN AIRSHIP
INTERCOM.IO
DRIBBBLE
PROOFHQ
FIVERR
PICMONKEY
INVISION
99DESIGNSXARA
PIXELMATOR
CANVA
UXPIN
AUTODESK
BALSAMIQ
PIXATE
ADOBE
KAHUNA
MOBILEROI
WATERFALL
CLEVERTAP
SWRVE
TUNE
ADJUST
LEANPLUM
APPBOYLOCALYTICS
URBAN AIRSHIP
URX
ARTISAN MOBILE
MOOVWEB
INTERCOM
OUTBOUND
MPARTICLE
INVOCA
SALESFORCE MARKETING CLOUD
ORACLE MARKETING CLOUD
INFUSIONSOFT
SILVERPOP
MICROSOFT (DYNAMICS)
ADOBE (NEOLANE)
ACTIVE CAMPAIGN
AUTOPILOT
ONTRAPORT
EMARSYS
INVOCA
SAILTHRU
INTEGRATE
IBM (UNICA)
NUDGESPOT
NETSUITE CRM+
MARKETO
SIGNPOST
ITERABLE
HUBSPOT
ACTITO
ACT-ON
RIGHT ON INTERACTIVE
SELLIGENT
THRON
WEBENGAGE
YESMAIL
BLUENOSE
DATANYZE
FUNNELENVYCAPTORA
CONVERSICAMINTIGO
SALESPREDICT
HUSHLY EVERSTRING
SALESFORCE (PARDOT)
INFER
KWANZOO
BIZIBLE
FLIPTOP
BRIGHTFUNNEL
6SENSE
LATTICE ENGINES
DYNAMIC YIELDCUSTORA
PERSONYZE
QUBIT
HP
SALESFORCE (EXACTTARGET)
COMMERCE SCIENCES
MONETATE
ORACLE (RESPONSYS)
DEMANDBASE
EVERGAGE
REACTFUL
CINTELL
IDIO
REFLEKTION
MOVABLE INK
CERTONA
ADOBE (TARGET)
BARILLANCE
BRIGHTINFO
BOUNCE EXCHANGE
RICHRELEVANCE
ONE SPOT
GOOGLE OPTIMIZER
MAXYMISER
MONETATE
DATABRAIN
BLUECONIC
OPTIMIZE (WEBTRENDS)
OPTIMIZELY
BLUECONIC
SITESPECT
QUIBIT
WIX
VWO
PAGEWIZ
UNBOUNCE
ADOBE TEST
LEADSPACE
PAGEMUTANT
GETRESPONSE
INSTAPAGE
LANDER
HUBSPOT
MARKETIZER
TYPEFORM
LEADPAGES
ENSIGHTEN
KRUX
TEALIUM
QUBIT
ADOBE TAG MANAGEMENT
GOOGLESEGMENT
SIGNAL
TURN
ADOBE (AUDIENCE MANAGER)
AUDIENCE SCIENCE
ROCKETFUEL (X+1)
GOOGLE (DOUBLECLICK)
IGNITIONONE
KBM GROUP
KRUX LOTAME
NEUSTAR
ORACLE (BLUEKAI)
DATAXU
THETRADEDESK
OMNIATA
GOSQUARED
RETENTION SCIENCELYTICS
TIBCO SOFTWARE
RELEVVANT EMPATHY LOGIC
AGILONE
CUSTORA
UMBEL
WINDSOR CIRCLE
BLUECONIC
ZOOMINFO
DATANYZE
DATA.COM
V12 GROUP
CLEARBIT
ACXIOM
REACHFORCE
HOOVERS (D&B)
INFORMATICA
LEADSPACE
EXPERIAN
AVENTIONLEXISNEXIS
OPENPRISE
INSIDEVIEW
FULL CONTACT
ORACLE (DATALOGIX)
NETPROSPEX
DISCOVERORG
SPIDERBOOK
RINGLEAD
RAINKING
HG DATA
LEAD411
CENTRALDESKTOP
ATLASSIAN (JIRA)
PERCOLATE
ACTITO
BRIGHTPOD
REDBOOTH
WRIKE
ALLOCADIABYNDER
ASANA
KIT
OPAL
TEAMWORK
TRELLO
BRANDMAKER
BASECAMP
LIQUID PLANNER
TRIBECUBE
PROJECT PLACE
SMARTSHEET
GOOGLE DOCS
COSCHEDULE
WORKFRONT
WORKFRONT
SCRUMY
MARKETING.AI
PRESSLY
GATHERCONTENT
KAPOST
GOOGLE DOCS
ORACLE (COMPENDIUM)
HUBSPOT
VORAKA
PERCOLATE
SKYWORD
CONTENTLY
SKYPE
JIVE
15FIVESLACK
HIPCHAT
SPEAK

5. CONTENT
MARKETING
ORGANIC
ACQUISITION
Social/UGC
Blogging Platform
White Papers/
Ebooks
Content Creation
Infographics
Management
Feed Based
PPC
Social
Print/Mailers
Events/Webinars
SEO
Social
Influencer
MARIN SOFTWARE
ACQUISIO
KENSHOOADOBE (MEDIA
GOOGLE (ADWORDS)
INSIDEVAULT
PRINTINGFORLESS
UPRINTING
VISTAPRINTPOSTCARDMANIA
AGENCY ACCESS
FL.AG
LOB
LINKEDIN
ADAPTLY
GLOW
ADPARLOR
TWITTER
SPRINKLR
SALESFORCE
INSIGHTPOOL
SOCIALFLOW
POLYGRAPH
NANIGANS
KENSHOO
IGNITIONONE
GRAPHSCIENCE
FACEBOOK
ADOBE (MEDIA OPTIMZER)
BRANDNETWORKS
MARIN SOFTWARE
UNIFIED SOCIAL
UNRULY
SHIFT
DIALOGTECH
INVOCA
FREESPEE
(MEDIA OPTIMIZER)
SOLID COMMERCE SINGLEFEED
CHANNELSALE
CHANNEL ADVISOR
VISITURE
MARIN SOFTWARE
KENSHOO
FEEDOPTIMISE
DATAPOP
CONVERSION PATH GODATAFEED
CITRIX
ME
CVENT
VALIDAR
CERTAIN
AT EVENT
LINKDEX
BRIGHTEDGE CONDUCTOR
BLOOMREACH
TERAKEET GSHIFT
MOZ
ANALYTICS SEO
AUTHORITYLABS
SUMOME
SEOLYTICSSEARCHMETRICS
LINKEDIN
FACEBOOK
HOOTSUITE
INSTAGRAM
FALCON SOCIAL
SHOUTLETTWITTER
YOUTUBE
POSTCRON
SPROUT
SPREDFAST
SNAPCHAT
BUFFER
VINE
CORTEX
FANFUEL
EXTOLE
TALKABLE
GROUPHIGH
INVITEBOX
NEXTBEE
FAMEBITROKT.COM
AMPLIFINITY
HELLOSOCIETY
AMBASSADOR
INFLUITIVE
FRIENDBUY
WORDPRESS
LIVEJOURNAL
KAPOST
HUBSPOT
GOOGLE (BLOGGER)
DIVVYHQ
MEDIUM
ORACLE (COMPENDIUM)
PERCOLATE
POSTACH.IO
SCRIBBLELIVE
SQUARESPACE
TRACTION SOFTWARE
TUMBLR
TYPEPAD
WEEBLY
AWARENESSHUB
CONTENTOOLS TECHVALIDATE.COM
WIX.COM
VISUALLY
SKYWORD ISSUU
ZMAGS
VIEWBIX POWTOON
HAPYAK
WIDEO
WOCHIT
COLLECTIVEBIAS
AWARENESSHUB
SHOUTLET
OFFERPOP
FALCON SOCIAL
POSTANO
OPAL
CURALATETAILWIND
BUFFER
TRACX
TINT
SPRINKLR
LIVEFYRE
THISMOMENT
SPROUT SOCIAL
COMMUN.IT
VISUALLY
ORACLE (SRM)
HOOTSUITE
ENGAGE SCIENCES
PERCOLATE
HEARSAY SOCIAL
SPREDFAST
OLAPIC
CANVABEUTLER INK
SMARTDRAW
PIKTOCHART
INFOGR.AM
SNAPPAPP
VISME
VISAGE
EASEL.LY
VISUAL.LY
KILLER INFOGRAPHICS
VENNGAGE
THIRDLIGHT
BLOOMFIRE
THEROISHOP
DROPBOX
KNOWLEDGE TREE
SHOWPAD
BOX
SEISMICMEDIAVALET
WIDEN
CANTO
HP
CALLIDUSCLOUD
WEBDAM
ORACLE MARKETING CLOUD
ASSETBANKS
BYNDER
KENTICO
INTELLIGENCEBANK
MOBILEPAKS
BRANDFOLDER
TANDEM VALUT
DOCURATED
MARCOMCENTRAL
HIGHSPOT
CURATA
BUFFER
ZERYS
CONTENT.LY
NEWSCRED
TRAP.IT
CROWDSOURCE
ORACLE (COMPENDIUM)
TECHVALIDATE
PUBLISHTHIS
TEXTBROKER
SKYWORD
SCRIPTED
WAYWIRE
COPIFY
VISUALLY
BRAFTON
SCOOP.IT
INFLUENCE & CO.
PERSADO
GAIN
DATA L AST UPDATED ON 4/25/16

6. Influencer marketing is enorm in
opkomst en komt overwaaien vanuit
Amerika, want:
• Ad-blockers blokkeren bijna 40% van
alle advertenties.
• Technologie maakt het werken met
influencers op schaal makkelijker
• Traditionele ads worden geblocked,
dus merken/agencies kijken naar
andere manieren van adverteren,
zoals: programmatic advertising,
influencer marketing, offline activities.
V E R S C H U I V I N G V A N
A D - S P E N D
MARKT TRENDS

7. The Cirqle powers influencer marketing strategies across hundreds
of industries.
CONTENT PRODUCTIE
2 5 , 0 0 0 P O S T S C R E A T E D

8. G R O E I V A N D E M A R K T
APRIL 2017

9. T H E M A R K E T
THE CIRQLE
2015 2016 2017 2018
$0
$5
$10
$15
$20
$7.5
$1.3
$1.9
$9.2
$2.0
$2.7
$10.7
$2.7
$3.9
$11.9
$3.4
$5.7
Native-Style Display Sponsorship Social
1. Sponsorship & Social est. $11.2bln - 2016
2. Sponsorship & Social est. $15.3bln - 2018
Source: BI intelligence estimates, Interactive advertising bureau
NATIVE ADVERTISING IS ON THE RISE.
1.
2.
billions
years
New and exclusive data from BI Intelligence finds that
spending on native ads will reach $7.9 billion this year and
grow to $21 billion in 2018, rising from just $4.7 billion in 2013.
18%
5%
9%
14%
15%
17%
22%
OF WHICH INFLUENCER MARKETING IS THE
FASTEST GROWING CHANNEL.
Influencer marketing
Organic Search
Email
Paid Search
Display Advertising
Affiliate marketing
Others
source: StatistaCharts - Augure, Tomoson
Paid Search and Display Advertising not in top 3
fastest growing channels anymore.
WE EXPECT INFLUENCER MARKETING TO SURPASS
ONLINE ADVERTISING POPULARITY BY Q2 - 2018.
source: Google Trends, Last 5 Years, USA
0
25
50
75
100
Q4 2011 Q4 2013 Q4 2015 Q4 2017 Q4 2018
Trend: In Q2 2018 Influencer Marketing will surpass
Online Advertising in Search (USA< 2011-2018E).
Influencer marketing
Social Media Advertising
Online Advertising
68% CAGR
8% CAGR
-13% CAGR
%
OPPO R TU NIT Y MARKET CHAN GES THE CIRQLE POSI TI ONI NG
• Traditional PR is time-consuming and cost-inefficient.
• Difficult for businesses to transparently work together.
• No effective measurement channels since technology
has not yet been adopted.
• Rapidly burgeoning interest in Influencer Marketing.
• More tech adoption in the PR landscape but Influencer
Marketing practices prevail.
• Capturing a strong client base for both brands, agencies and
influencers has enormous revenue potential.
• Full-suite marketing platform
• Scalable across multiple platforms, multiple categories and
multiple countries
• Low cost and quick campaign target customer needs
perfectly 9

10. G R O E I V A N H E T P L A T F O R M
THE CIRQLE
INFLUENCERS
MAANDELIJKSE INFLUENCER GROEI (2016)
#OFINFLUENCERS
0
100
200
300
400
500
January February March April May June July August September October November December
Tier 1 Tier 2 Tier 3 Tier 4 Tier 5
INFLUENCERS OP PLATFORM (2016)
#OFINFLUENCERS
4200
5150
6100
7050
8000
January February March April May June July August September October November December
INFLUENCER PAYOUTS (2016)
€VALUEINPAYOUT
€0,00
€12.000,00
€24.000,00
€36.000,00
€48.000,00
€60.000,00
January February March April May June July August September October November December
In 2016 is substantiële groei gerealiseerd aangezien de markt voor influencers enorm aan het opkomen is.
10

11. W A T I S T H E C I R Q L E ?
APRIL 2017

12. The Cirqle is een gecureerd netwerk van
ongeveer 9,000 influencers, die
maandelijks zo’n 450 million+
consumenten bereiken.
Influencers hebben de mogelijkheid
voor campagnes te registreren van over
de hele wereld:
• Geen onderhandelingen
• 1 platform met al je stats, brand work,
campagnes en pitches
• Data-driven feedback
W E F L I P T H E
T R A D I T I O N A L
P R M O D E L .
INFLUENCER & BRAND DASHBOARD
LEARN MORE
Platformen:

13. O N Z E P R O D U C T E N
THE CIRQLE
Influencers ontvangen informatie over hun
followers: city, country, gender, growth, interest
and income data. Bovendien kunnen influencers
zich voor campagnes registreren en pitchen
uitsturen naar alle brands in ons systeem.
INFLUENCER DASHBOARD
INFLUENCERS
Merken kunnen eenvoudig campagnes lanceren
vanaf hun laptop, smartphone of tablet tegen een
fractie van de kosten en binnen 60 minuten.
Campagnes worden zo veel efficiënter uitgevoerd
en technologie zorgt voor meetbaarheid van de
campagnes.
BRAND/AGENCY DASHBOARD
BRANDS/AGENCIES
Influencers hebben de mogelijkheid zich voor
campagnes op hun smartphone te registreren.
MOBIELE APP
ALL-IN-ONE PLATFORM
13

14. Social data, demographics data,
follower data.
WHAT’S NEXT: DEMOGRAPHICS INCOME, GENDER, AGE, CATEGORIES, CITY, COUNTRY
When you work with an influencer from New York, do you actually target an audience from
New York…?
CLAARTJE ROSE
164,384 followers
DISTRIBUTION
Male
33,650 (65%)
Female
1134 (12%)
GENDER
18-24
33,650 (65%)
36-45
33,650 (65%)
24-30
1134 (12%)
31-35
860 (7%)
AGE GROUP(S)
Amsterdam, the Netherlands
INSTAGRAM
3,335,223 total follower count 3,335,223 total follower count
FACEBOOK+127% +34%
+366 followers this week
+12,7 growth last week
+366 followers this week
+12,7 growth last week
3,335,223 total follower count
YOUTUBE -44%
+366 followers this week
+12,7 growth last week
COUNTRY
United States
33,650 (65%)
Fashion
33,650 (65%)
18-24
33,650 (65%)
20-30K
33,650 (65%)
Male
33,650 (65%)
Beauty
33,650 (65%)
36-45
33,650 (65%)
50K+
33,650 (65%)
United Kingdom
1134 (12%)
Travel
1134 (12%)
24-30
1134 (12%)
30-40K
1134 (12%)
Female
1134 (12%)
Sports
1134 (12%)
France
860 (7%)
Netherlands
860 (7%)
Lifestyle
860 (7%)
31-35
860 (7%)
40-50K
860 (7%)
Fitness
860 (7%)
CATEGORY AGE GROUP(S) INCOMEGENDER

15. B R A N D S W E W O R K W I T H
APRIL 2017

16. The Cirqle biedt demographische
informatie over alle influencers en
merken. Dit geeft merken en agencies
inzichten om te bepalen welk publiek ze
bereiken, in welke leeftijds categorieen,
welk geslacht en met welke inkomens
niveau’s.
Kortom, wanneer je met een influencer
uit New York werkt, bereik je
daadwerkelijk een publiek in New York?
O U R H A L L M A R K
F E A T U R E :
D E M O G R A P H I C
D A T A
BRAND DASHBOARD

17. Brands connected hun sociale kanalen
aan ons platform om de impact van hun
campagnes te meten:
• Brands ontdekken wat de competitie
doet op hun sociale kanalen;
• Brands zien de distributie van hun
follower base, zoals: gender, income,
city, country, interests en age groups;
• Brands voegen hun eigen sociale
kanalen toe om hun impact te meten
over Instagram, Facebook en Twitter;
T R A C K Y O U R
P E R F O R M A N C E .
BRAND DASHBOARD

18. The Cirqle stelt merken in staat de
competitie te monitoren en hun
landschap in kaart te brengen.
Zo kan Scotch & Soda bijvoorbeeld 20
merken toevoegen aan het landschap en
zien wat zij posten, wat hun avg.
engagement rate is en hoeveel bereik de
competitie heeft (en hoe dat groeit).
M O N I T O R T H E
C O M P E T I T I O N .
D I S C O V E R T H E
L A N D S C A P E .
BRAND DASHBOARD

19. G E L D V E R D I E N E N M E T J E B L O G
APRIL 2017

20. Niet veel bereik? wees niet getreurd:
• Sterke trend, die ook vanuit Amerika
komt overwaaien: micro-influencers;
• Voorbeeld: 100 micro influencers
(bereik < 40K volgers, high
engagement) die over een zonnebrand
merk schrijven;
• Profiel in de gaten houden, opbouwen
en brand work delen;
• Al je sociale kanalen en blog(s)(!)
toevoegen;
H O E K U N J E C A M P A G N E S
B I N N E N S L E P E N ?
BRAND DASHBOARD

21. T I P S & T R I C K S
APRIL 2017

22. Elk merk dezelfde pitch sturen
Lage engagement rate(s)
Kwaliteit van je content
D O N ’ T S
WAT JE NIET MOET DOEN
Cureren met wie je werkt
Kwaliteit van je content bewaken
Keuzes maken
D O ’ S
WAT JE WEL MOET DOEN

26. I P H O N E / A N D R O I D A P P
APRIL 2017

27. Merken willen lokale influencers
activeren om bepaalde berichten de
wereld in te slingeren of activities te
ondersteunen.
N E A R B Y- C A M P A I G N S
MOBIELE APP
Nearby
9:41 AM 100%
Campaigns Nearby Profile
Nearby
9:41 AM 100%
Campaigns Nearby Profile
Close Apply
Instagram photo
Je bent geselecteerd! Loop de Scotch &
Soda winkel in om €500,- cash te ontvangen
in ruil voor 2 posts op Instagram.
[… read more]
Use hashtags: #scotchsoda #ootd
Select an outfit combining
3 key pieces.
Scotch & Soda
150$
1 ACTIVE CAMPAIGN
Nearby
9:41 AM 100%
Campaigns Nearby Profile

28. A F S L U I T I N G & V R A G E N
APRIL 2017

29. 141 OVERTOOM
3RD FLOOR
AMSTERDAM
THE NETHERLANDS
359 BROADWAY
4TH FLOOR
NEW YORK
UNITED STATES
T H E C I R Q L E A M S T E R D A M
T H E C I R Q L E N E W Y O R K