2. Search Experiences, LLC – Branded Search Engine Proposal Page | 1
About ………..1
Value Proposition Overview.............2
Why Brand a Search Engine?.............3
The Effect.............4
Branded Search Engine Primary Benefits.............5
Branded Search Engine Package Features.............6
Online Awareness and Viral Marketing.............98
The Difference.............10
Join the New Generation of Search.............11
Who We Are
Headquartered in the heart of New York City’s Time Square,
is pushing the boundaries of innovation and
creativity in the integrated media space by designing and developing
Branded Search Solutions which we are pioneers, using cutting-edge
Web 3.0 technology. mission is remain the World
Leader in Branded Search Solutions and create a new paradigm shift
in search behavior.
Head Office: Search Experiences, LLC ~ 1501 Broadway, 12th Floor ~ New York, NY 10036
United States of America ~
1-800-805-5385 Hours Mon-Fri, 9:00 am - 5:00 pm, EST
What We Do
has brought together a consortium of
strategic partners from the leading search content providers
online and created an innovative service…
Branded Search Engine Solutions for large brands.
Simply put, we are changing the way the
world searches the web.
We offer a new form of media that is both
powerful and affordable, with endless perks
from daily brand awareness to access to the
purest forms in consumer engagement.
Now you can align your brand with the most
popular activity online…SEARCH!
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Ultimate Brand Alignment,
Campaign Flexibility and
Consumer Engagement
On your very own Custom
Branded Search Engine for an
entire year (24/7/365)…
for LESS than the average cost of
a single advertising campaign?
What if you could say GOODBYE
Those surprise pay-per-click invoices.
Limits on your ROI benefits or network share rules.
“In-the-Box” rules on ad sizes.
Blowing your online budget for just one keyword.
No longevity for your investment.
Exorbitant costs for any effort for dominance.
Inflexibility to adapt to your evolving campaigns.
one-size-fits-all ads and content.
or sharing cluttered space with your competitor brands?
One-time, fixed rate with long-term strategy options.
Unlimited clicks with uncapped impressions
for maximum ROI.
“Out-of-the-box” ad space sizes
and content flexibility.
A dedicated promotion, traffic-building partnership.
Longevity for your investment.
Freedom to engage consumers with a
search experience.
Flexibility to adapt to your evolving campaigns.
Total Control of your ads and content.
Access to behavioral, click-through,
targeted measurements.
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According to NetRatings (www.nielsen.com) the authority source for delivering
comprehensive measurement and analysis of online audiences, the most popular
activity online is Search, part of 85.9% of the 270 million internet users in North
America and 2 billion people online worldwide daily internet behavior. This is a
staggering fact and up until now major search engines have enjoyed a monopolistic
position for users search. But, when we consider the search experience offered by these
large search engines for such a regular activity, it is very impersonal, uniform, generic,
controlled, and bland, a “One Size Fits All” experience.
But the fact is, all web users online are individuals, having different interests,
preferences, perspectives, passion points and brand loyalties. As such, it would be far
more personal if we each had a choice about the type of search experience we
want to have. In the same way we have a choice for other regular activities such as
the music we listen to, the TV channels we see, the food that we eat, etc.
This is where is revolutionizing
the way we search. Our approach is simple, we
treat the Internet just like a big pizza, and we cut
it up into smaller “slice” target segments. Gone
are the days of the “One Size Fits All” and what
is left is relevant content for your consumer, the
person that you want to target.
offers an exciting, innovative service creating custom branded
search engines to match any target markets user’s interests and brand loyalty to deliver
an immersive branding and engagement experience for users. Whether it is a
corporate brand, sports team, university, music artist, celebrity, charity, TV series,
newspaper, radio station, etc. Whatever the target market (e.g. fans, students, readers,
listeners, employees, members, customers etc.) we can create a search experience
shaped and themed for their needs which they will value and use regularly.
This benefits internet users and gives them a new choice in search they never had
before, a tailored search experience designed specifically to their interests. While
they still get the usual relevant search results they expect from the large mass market
search engines, in addition the search experience includes interesting content they
want to see while they search. For instance, rather than annoying, unwanted sponsored
links (SPAM) to the right of search results where advertisers scramble to compete for
search terms, on the other hand uses this highly visible space for
custom content the user would prefer to see, such as news headlines, videos, images,
social network feeds, anything depending on our client needs.
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Our exciting approach creates a satisfying experience for users while they search
online and serves as an effective marketing tool for brand partners to reach their
target market, complimenting and driving more traffic to their main website.
The primary benefits of a Branded Search Engine are;
Brand Partner Benefits:
Daily reaching target audience through search as a regular touchpoint.
Daily brand awareness of your product and services.
INCREASED;
o Web Traffic to your website.
o Page Views at your website.
o Return Visits to your website.
o Unique Visits to your website.
o Ad Impressions for existing advertisers or house ads.
o Ad Clicks for existing advertisers or house ads.
o Sales for existing advertisers or house ads.
o ROI for existing advertisers or house ads.
o Revenue from existing advertisers.
Improved Effectiveness of advertising campaigns.
Extending ad reach coverage for existing advertisers.
Insights into search behavior of your target audience.
Detailed Analytics of your target audience daily search usage.
Effective Viral Marketing Tools including browser toolbar, web widgets & banners.
User Benefits:
Improved and enjoyable search experience.
Increased satisfaction and happiness.
Highly relevant search results to search queries.
Personalized search experience matching their
interests.
No unwanted PPC sponsored links.
Daily updates from your website.
Up-to-date information about your company.
Targeted advertising matching their interests.
Viral tools to spread the word to their friends.
Themed search toolbar to add to their web
browser.
Web search widget to embed on their personal
blogs and social profiles.
Themed banners to embed on their personal blogs
and social profiles.
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Branded Search Engine Package includes the following features.
Custom Branded Search Engine
A state-of-the-art Custom Branded Search Engine integrating highly
interactive content and features built on
proprietary search platform, delivering an immersive branding and
engagement experience for users. The search engine is owned and
managed by and licensed on an ongoing
service basis. Brand Partners have custom content and advertising
exclusivity on all search engine result pages.
Custom Custom Switchable Custom
Search Bar Branded Logo Background Image Tag Line
Branded Search Engine Homepage
Custom Exclusive Custom
Toolbar Page Content
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Custom
Branded Logo
Relevant
Search Results
Exclusive
Custom Sidebar
** Search Results are
not compromised!
Content
Users still get their
preferred search ** eye-catching
results (e.g. Google, selected content
Yahoo, Bing etc.) from your own
however without the website your users are
unwanted ads. (NO interested in to drive
MORE SPAM) them back more
frequently to your
website, such as news
headlines, videos,
images, social
network feeds, etc.
Switchable Left
Column Image
Exclusive
Leaderboard
Banner
Branded Search Result Page
Mobile and Tablet PC Compatible
Design and Development Support
web development team will work closely with
Brand Partners throughout the design and development of the
Custom Branded Search Engine, making design revisions as required
until you are 100% satisfied prior to going live.
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Viral Marketing Tools
Effective viral marketing tools, included in the branded search engine
package will be created in addition to the Custom Branded Search
Engine allowing users alternative ways they can interact with the
solution. The custom designed viral marketing tools include;
1. Web Browser Toolbar - once installed will remain on a user’s Web Browser when online.
Web Browser Toolbar
2. Web Search Widget Set - can be seamlessly integrated into any website layout, allowing
visitors to enjoy the same search results you would find if using the Search Engine direct.
** Each of these viral tools are EASY opt-in activities – just click & install. Your loyal
users who install the free Browser Toolbar – you will not just be with them when they
are searching the web, but the entire time they are online your brand will be
constantly with them. Your brand can get right on your loyal users personal
websites if they embed any of the free Web Search Widgets or Web Banners.
Sidebar Widget Banner Widget
3. Web Banner Set – banners can be embedded simply on any website (copy and paste)
Micro Bar Button Half Banner
(88 x 31 Pixels) (120 x 60 Pixels) (234 x 60 Pixels)
The following banner types and sizes are included in the Web Banner Set;
Micro Bar (88x31 pixels) Rectangle (180x50 pixels) Leaderboard (728x90 pixels)
Button 1 (120x60 pixels) Large Rectangle (300x250 pixels) Vertical Banner (120x240 pixels)
Button 2 (120x90 pixels) Half Banner (234x60 pixels) Skyscraper (120x600 pixels)
Square Button (125x125 pixels) Full Banner (468x60 pixels) Wide Skyscraper (160x600 pixels)
Site Management, Hosting and Bandwidth
The Custom Branded Search Engine is hosted and managed by
at our data center. Server administrators will
monitor and manage traffic 24/7 and provide as much bandwidth as
needed to support you search engine traffic.
Personal Account Manager
A personal account manager will be assigned to offer any assistance
for any updates or requests.
An affordable secret weapon in brand dominance online!
…….are you with us?
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Online Awareness for Branded Search Solutions is virally spread
through word of mouth. As our solution it is not mass market but segmented specifically
to your target audience, then using your existing communication channel is the best
way to inform them. Some effective viral marketing activities include;
1. Adding Viral Marketing Tools to Your Website - generates awareness for the branded
search engine when your visitors browse your website. The web search widgets and web
banners can be embedded and the browser toolbar can be offered as a free download.
Web Search
Your Website
Banner Widget
Web Search
Sidebar Widget
Web Banner
Browser Toolbar
2. Social Media Messages - Facebook, Twitter and MySpace messages and tweets can be
used to generate instant awareness of the branded search engine and viral tools, reaching
your target audience direct and instantly.
“Check Out Our “Download Our Official
New Search Engine” Browser Toolbar…”
3. Email Newsletter Announcement - An announcement in your monthly email newsletter to
your subscribers is another way you can give awareness to your new
branded search engine
4. Website Article - An article at your website announcing the launch of
your branded search engine going live is another viral marketing activity
to give awareness of the solution.
Each of these viral marketing activities take limited resources to perform. There is no
need to continually promote the solution, only a slight push is needed at the beginning
and then your loyal users spread the word themselves once they are aware of it.
Web Promotion and Traffic Building (optional)
also offers an optional web promotion and traffic
building add-on package to assist actively promoting the new
Custom Branded Search Engine after launch to increase public
awareness and generate targeted traffic. The following are selected
features of this package; Press Release Creation and Distribution,
Article Creation and Distribution Online, Manual Directory Submission to thousands of
SEO-friendly web directories, Hundreds of Social Bookmarking Submissions, etc.
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Below are some unique factors about the technology powering
Branded Search Engines ahead of the rest;
Best of the Web Content
Rather than restricting search result content to one
provider, patent pending search
platform integrates the leading search content
providers online into the one solution giving an
unbiased search experience. Search results are not
compromised, users have peace of mind they are
getting the same highly relevant, organic search results
however now instead of the unwanted, unsolicited
sponsored links (SPAM) on the side of results they now have interesting brand content.
Integrating the leading search content providers into the one solution allows users to
customize search results to their personal preferences. For instance, a user may like
® Web Results, ® Image Results, ® Map Results, ® Video Results,
® Shopping Results and Reference Results, which is very personal and
they have never had such a choice in their search experience like this before.
Additionally, switching between search content providers is simple and effortless using
proprietary search bar, saving time and frustration.
Search Bar
Cutting-Edge Web 3.0 Technology
Technology is evolving at an incredible pace. To stay ahead of the pack,
searchexperiences branded search solutions are built using cutting-edge Web 3.0
technology, such as HTML5, CSS3, AJAX, jQuery, XHTML Mobile, to name a few.
Multi-Browser Compatibility
searchexperiences branded search solutions are multi-browser
compatible allowing no limitations to ability to access the solution. The
following are a selection of internet browsers supported; Internet
Explorer, Firefox, Safari, Chrome, Opera etc.
Mobile and Tablet PC Friendly
searchexperiences branded search solutions are available at the
fingertips wherever your loyal users roam, from their mobile device or
tablet PC (without the need to download any application either). The
following are a some of the Mobile & Tablet PC devices supported;
iPhone, Blackberry, Palm Pre, iPad, Playbook, Galaxy etc.