1. ATTENTION: SECRET FORMULA
ABOUT TO BE REVEALED...
How to Convert Online
Traffic to Paying Customers?

2. Direct Marketing 101
Compliments of Dan Kennedy – Direct Marketing Guru

3. ‘Core Internet Marketing Values’
Driving Traffic– People must
be driven to your website and
your offer in order to make a
buying decision and get them
to act on your most desired
response.

4. ‘Core Internet Marketing Values’
Lead Capture – Make the next
steps for your website
visitors EASILY understood
and SIMPLE to do. Could be a
phone call or email optin to
get more information.

5. ‘Core Internet Marketing Values’
Follow Up– Staying in front of
your prospects and
customers effectively is how
you can increase profits most
dramatically.

6. ‘Core Internet Marketing Values’
Work Smarter, Not Harder–
Incorporat automated
strategies to help deliver
your offer to your prospects
and customers on point,
everytime, effectively and
efficiently.

7. ‘Core Internet Marketing Values’
Stop Burning Ad Dollars–
There really are many
creative ways to drive your
ad spend down and prevent
the bleeding of ad dollars.
This is called campaign
optimization.

8. TheSECRET FORMULA
for Converting More Online
Traffic to Paying Customers...
Get Your Notes Ready!!

9. Step #1: Get People to Your Website

10. Step #2: Lead Capture
Create Irresistible Offerto your Website Visitors & encourage
them take action when they are on your website
 Once they leave your website, chances are you won’t have
another opportunity with them
*** Website Traffic is WORTHLESS if there is no “Next Step”
foryour website visitors to take (ie: Phone Call or Email Opt-In)

11. Your Website Should do a lot of
the Heavy Lifting for You...

12. Layout of a Grocery Store
Setup to MAXIMIZE its visitors
checkout total... they purposely
lead you down each section of
their store with a goal of getting
you to buy more... Use the same
approach structuring your
website

13. Simple Ways to INSTANTLY
INCREASE LEAD CAPTURE RATES...
Most Important Info “ABOVE THE FOLD”
Phone # / Contact Info / Lead Capture Form
Easy Navigation
Call-to-Action in MULTIPLE Places
Relevant Images that connect with Target Market
Video telling website visitor what the next steps are
Quality Content that gives Website Visitors Value
Social Proof -- Testimonials

14. Step #3: Follow Up
It generally takes 11+ touches for average business to get a
buying decision from interested prospects... Why??
BECAUSE PEOPLE ARE MORE SKEPTICAL NOW
Ask Yourself:How many times do need to get in front of
your target market before they say “Yes” or “No” to your
offer? (There’s nothing worse than getting a “Maybe”)

15. Why You Need to Follow Up
Create Top of Mind Awareness
Build Relationships and Trust
Educate
Encourage Referrals
Keep Current Customers Happy [MOST IMPORTANT!]

16. How To Effectively Follow Up
1. Email Autoresponders
2. Direct Mail
3. Newsletters
4. Automated Webinars
5. Mobile – SMS Text Marketing
6. Send Out Cards
7. The Old Fashioned Phone Call

17. Review: 3 Step Secret Formula
Convert More Online Traffic
to Paying Customers
Step 1: Get People to Your Website
Step 2: Lead Capture – Give your Website
Visitors an Irresistible Offer They Can’t Refuse...
Website Traffic is WORTHLESS Without This Step
Step 3: Follow Up – Staying In Front of your
Prospects and Customers (Extremely Important)

18. Step 1: GET PEOPLE TO YOUR
WEBSITE

19. Step 2: LEAD CAPTURE
Give your Website Visitors an
Irresistible Offer They Can’t Refuse...
Website Traffic is WORTHLESS
Without This Step

20. Step 3: FOLLOW UP
Staying In Front of your Prospects
and Customers (So Important!!)

21. Did You Sign Up for our
FREE Video Crash Course Yet?
Go to LocalPulseMarketing.com and Sign Up Today!