Wow! When have you ever sat in on a Big Data analytics discussion by three of the most influential CTOs in the industry? What do they talk about among themselves? Join Teradata's Stephen Brobst, Informatica's Sanjay Krishnamurthi, and Hortonworks' Scott Gnau as they provide a framework and best practices for maximizing value for data assets deployed within a Big Data & Analytics Architecture.

1. The Shift to Next-Gen
Analytic Ecosystems
August 19, 2015 webinar

2. 2
President Intelligent Solutions, Inc.
Founder Boulder BI Brain Trust
A thought leader, visionary, and practitioner, Claudia Imhoff, Ph.D., is an
internationally recognized expert on analytics, business intelligence,
and the architectures to support these initiatives. Dr. Imhoff has co-
authored five books on these subjects and writes articles (totaling more
than 150) for technical and business magazines.
She is also the Founder of the Boulder BI Brain Trust, a consortium of
internationally-recognized independent analysts and experts. You can
follow them on Twitter at #BBBT or become a subscriber at
www.bbbt.us.
Email: claudia@bbbt.us
Phone: 303-444-6650
Twitter: Claudia_Imhoff
CI 04
Claudia Imhoff

3. Introductions
Sanjay Krishnamurthi,
CTO, Informatica
DTG
Stephen Brobst,
CTO, Teradata
Scott Gnau, CTO,
Hortonworks
CI 05

4. • The shift to analytic ecosystems
• Good engineers and requirements
• Data Lake
• Integrated Data Warehouse
• Discovery Platform
• Data integration
• Lessons for other workloads
Agenda
4
DTG
SB 09

5. Shift from One Platform à Analytic Ecosystem
DTG
SB 13

6. SB 17
Math
and Stats
Data
Mining
Business
Intelligence
Applications
Languages
Marketing
ANALYTIC
TOOLS & APPS
USERS
UNIFIED DATA ARCHITECTURE
Marketing
Executives
Operational
Systems
Frontline
Workers
Customers
Partners
Engineers
Data
Scientists
Business
Analysts
INTEGRATED
DATA WAREHOUSE
DISCOVERY
PLATFORM
DATA LAKE
DTG
ERP
SCM
CRM
Images
Audio
and Video
Machine
Logs
Text
Web and
Social
SOURCES
DATA INTEGRATION AND GOVERNANCE

7. Audience Questions
Stephen Brobst,
CTO, Teradata
Claudia Imhoff
President
Intelligent Solutions
CI 20

8. Enabling the Data Lake with Hadoop
8
Hadoop 2.0
An Open Source Data Platform providing a centralized architecture of core enterprise
services.
YARN
Data Operating System
• A centralized architecture of
consistent enterprise services
for resource management,
security, operations, and
governance.
• The versatility to support
multiple applications and
diverse workloads from batch
to interactive to real-time,
open source and commercial.
SG 24

9. Data Lake Downstream Services
Raw data Refined data Single subject
analysis
SG 28

10. 2855
Tightly
Coupled
Loosely
Coupled
Non
Coupled
SG 32

11. Audience Questions
CI 35
Scott Gnau, CTO,
Hortonworks
Claudia Imhoff
President
Intelligent Solutions

12. ERP
SCM
CRM
Images
Audio
and Video
Machine
Logs
Text
Web and
Social
SOURCES
12
Profile Parse Cleanse Relate
Batch
Stream
Data
Intelligence
Structure
Rela0onships
Seman0cs
Transform
Math
and Stats
Data
Mining
Business
Intelligence
Applications
Languages
Marketing
ANALYTIC
TOOLS & APPS
Deliver
Data Integration
SK 38

13. Relationships
Quality score
Statistics
Universal
Metadata Catalog
Rules
Glossary
Ratings
Transformations
Stewardship
3rd party BI/Modeling
SensitiveData
Tracking
Universal Metadata Catalog
INTEGRATED DATA
WAREHOUSE
DATA PLATFORM
INTEGRATED
DISCOVERY PLATFORM
SK 41

14. HadoopCloud ServerDesktop Data
Virtualization
Embedded
in apps
+
Integration Flexibility à Deploy Anywhere
DTG
SK 44

15. 15
Automated Insight
Visibility
Identify Data Power Brokers
Better Alignment
Recipes to Mappings
Ad-Hoc to Governed
Rapidly Assemble Data Sets
Business Self Service
Discover, Learn, Fix
Automatic Data Suggestion
Leverage Wisdom of the Crowd
Social Collaboration
For Business For IT
SK 47

16. Audience Questions
CI 50
Sanjay Krishnamurthi,
CTO, Informatica
Claudia Imhoff
President
Intelligent Solutions

17. Recommendations
17
• Unified data architecture
• Best fit engineering
• Workload balancing
• Comprehensive metadata
• Flexible deployment
• Business self-service
SB 53

18. Final Audience Questions
DTG
CI 10
Sanjay Krishnamurthi,
CTO, Informatica
Stephen Brobst,
CTO, Teradata
Scott Gnau, CTO,
Hortonworks
Claudia Imhoff
President
Intelligent Solutions

19. The End
19
Be sure to download the white paper by these CTOs,
Best Fit Engineering in Analytic Architecture.
Find it in the Resource panel on your webinar console.