June, 10th 2010, Presentation at Mobile Monday, Berlin

1. Mobile
Augmented Reality
Mass Market and
Business Opportunities
- www.hoppala.eu - Marc René Gardeya

2. www.hoppala.eu
Marc René Gardeya, Founder and CEO
- www.hoppala.eu - Marc René Gardeya

3. Mobile
Augmented Reality
What it is and how it works
Mass market
and business opportunities
„Berlin Wall 3D“
- www.hoppala.eu - Marc René Gardeya

4. Augmented Reality
airtagging
optic internet
synthetic environment
- www.hoppala.eu - Marc René Gardeya

5. - www.hoppala.eu - Marc René Gardeya

6. It‘s been there before
Tom Caudell
- www.hoppala.eu - Marc René Gardeya

7. How it works
Camera
Screen
Location
Direction
Information
- www.hoppala.eu - Marc René Gardeya

8. Markerless
Tracking
gps compass
- www.hoppala.eu - Marc René Gardeya

9. Markerbased
Tracking
- www.hoppala.eu - Marc René Gardeya

10. Markerless Markerbased
works everywhere needs markers
only outside works inside
- www.hoppala.eu - Marc René Gardeya

11. Augmented Reality
is to become the emerging
Mass Medium
- www.hoppala.eu - Marc René Gardeya

12. History repeating
Mass adoption
New medium
New devices
- www.hoppala.eu - Marc René Gardeya

13. 1994 - Multimedia PC
Multimedia
Devices
- www.hoppala.eu - Marc René Gardeya

14. 1995 - Rich Local Content
Multimedia Rich Local
Devices Content
- www.hoppala.eu - Marc René Gardeya

15. 1996
New Medium Gains Traction
Multimedia Rich Local New Medium
Devices Content Gains Traction
- www.hoppala.eu - Marc René Gardeya

16. 1996 - Curated Ecosystem
Multimedia Rich Local New Medium Curated
Devices Content Gains Traction Ecosystem
- www.hoppala.eu - Marc René Gardeya

17. 1997 - Massive Distribution
Multimedia Rich Local New Medium Curated Massive
Devices Content Gains Traction Ecosystem Distribution
- www.hoppala.eu - Marc René Gardeya

18. 1998
Medium Specific Content
Multimedia Rich Local New Medium Curated Massive Medium
Devices Content Gains Traction Ecosystem Distribution Specific Content
- www.hoppala.eu - Marc René Gardeya

19. 1998 - Mass Market
Multimedia Rich Local New Medium Curated Massive Medium Mass Market
Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation
- www.hoppala.eu - Marc René Gardeya

20. 2008 - Multimedia Phone
Multimedia
Devices
- www.hoppala.eu - Marc René Gardeya

21. 2009 - Rich Local Content
Multimedia Rich Local
Devices Content
- www.hoppala.eu - Marc René Gardeya

22. 2009
New Medium Gains Traction
Multimedia Rich Local New Medium
Devices Content Gains Traction
- www.hoppala.eu - Marc René Gardeya

23. 2010 - Curated Ecosystem
Multimedia Rich Local New Medium Curated
Devices Content Gains Traction Ecosystem
- www.hoppala.eu - Marc René Gardeya

24. 2010 - Massive Distribution
AR Phones sold
2009: 10 Mio.
2010: 180 Mio.
2011: 400 Mio.
2013: 1.300 Mio
Massive
Distribution
Multimedia Rich Local New Medium Curated Massive
Devices Content Gains Traction Ecosystem Distribution
- www.hoppala.eu - Marc René Gardeya

25. 2010
Medium Specific Content
Happy easter!
again!
Loo king forward to see you
Multimedia Rich Local New Medium Curated Massive Medium
Devices Content Gains Traction Ecosystem Distribution Specific Content
- www.hoppala.eu - Marc René Gardeya

26. ??? - Mass Market
Now is the time
to start developing!
Multimedia Rich Local New Medium Curated Massive Medium Mass Market
Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation
- www.hoppala.eu - Marc René Gardeya

27. www.hoppala.eu
- www.hoppala.eu - Marc René Gardeya

28. Easter Greetings
Place 3D easter eggs from web and mobile
Leave a message
for your friend
Happy easter!
again!
Looking forward to see you
- www.hoppala.eu - Marc René Gardeya

29. Berlin Wall 3D
- www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt

30. Berlin Wall 3D
- www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt

31. THANK YO U!
www.hoppala.eu
Marc René Gardeya, Founder and CEO
- www.hoppala.eu - Marc René Gardeya