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Marc René Gardeya

This document appears to be a presentation about mobile augmented reality by Marc Rene Gardeya. It discusses several case studies and applications of augmented reality technology, including tourism in Rhone-Alpes, the German Yellow Pages, a public art project, a Quiznos campaign, social media applications, and games. It also covers topics like advertising, 3D spatial experiences, content management, consulting and training, future technologies, natural feature tracking, language translation, gesture control, augmented reality glasses, and hyperreality. The presentation emphasizes real world examples and provides insights from leaders in the technology industry.

Mobile Augmented Reality

Marc René Gardeya, Founder and CEO

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

7 Cases

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Rhônes-Alpes Tourism

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

German Yellow Pages

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Virtual Public Art Project
„Key element of our application is that the
objects are site-speciﬁc. This is different
than most other digital media that can be
easily transfered and shared. This requires
the users presence and interaction with the
site itself.“
Chris Manzione, Artist

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Quiznos Campaign

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Social Is Mobile

Happy easter!
again!
Looking forward to see you

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Woombamania

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Berlin Wall 3D

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Berlin Wall 3D

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Advertising

Google Patent #20100010893, 14. Januar 2010
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Real World
Spatial
3D

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Technologie

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Content
Content
Content

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Content Management

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Consulting & Training

School

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Tomorrow

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Natural Feature Tracking

Paul Otellini, CEO Intel, CES 2008
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Word Lens

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Gesture Control

John Underkofﬂer, TED Konferenz, February 2010
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

AR Glasses

Concept work, Nokia
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Making tea

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Augmented (Hyper)Reality

Keiichi Matsuda, January 2010
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

THANK YOU

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

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16. Consulting & Training School HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

17. Tomorrow HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

18. Natural Feature Tracking Paul Otellini, CEO Intel, CES 2008 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

19. Word Lens HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

20. Gesture Control John Underkofﬂer, TED Konferenz, February 2010 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

21. AR Glasses Concept work, Nokia HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

22. Making tea HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

23. Augmented (Hyper)Reality Keiichi Matsuda, January 2010 HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

24. THANK YOU HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com