Hop Online offers multilingual search engine marketing--PPC, SEO, landing page optimization,
video marketing and social media marketing--to clients that target customers across multiple
countries and languages. We create comprehensive, customized Internet marketing strategies that
fit the unique needs of each of our clients.
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Multilingual Search Engine Marketing
1. Multilingual Search Marketing & Web 2.0 Marketing Solutions AdWords landing page ROI call to action conversions Blog keywords hop-online.com
2. Contents Search Engine Marketing—What / Why / How? Sales & Profit Potential from Search Marketing Our Approach to Search Marketing About Hop Online: Services, Benefits, Contacts Appendix I: Global SEM Market 1 2 3 4 5 Appendix II: Bulgarian Market for SEM 6 hop-online.com
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4. SEM Plays Key Role in Web 2.0 Marketing SEO PPC Referral Links (keywords) (keywords) (anchor text) Pull Users through SEM, Push Content through Social Media SEM hop-online.com Newsletter/ Email Marketing Social Bookmarking Blog Company fan page Advertising Groups Company profile Direct Ads Brand channel SEO for video PPV video ads Photo SEO Followers SMS marketing Original Content
5. 4 Key Components of a Complete SEM Strategy Achieve near-term, controlled ROI; supplement and gather key data for SEO . Convert visitors from search engines into customers through opt-in data capture and calls to action . Optimize your site for long-term ranking within organic search results for top keywords . Measure & optimize key performance indicators (KPI) like goal conversions for continual improvement . PPC SEO Landing Pages Analytics hop-online.com
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7. How AdWords Can Pay For Itself… And Then Some $1,000 initial investment in AdWords $0.10 CPC ≥ 10,000 clicks 1% conversion rate = 100 sales Average sale = $50 $1K investment returns $5K in sales Reinvest profits, increase budget ROI = 500% hop-online.com
9. Our Approach to Launching a Successful PPC Campaign Establish website conversion & ROI goals. Define geographic and language targets . Optimize keywords, bids, ad copy & placement targeting … Perform keyword research, master listing, & clustering. Structure targeted campaigns, set daily budgets, create ad groups. Step 1 Step 2 Step 3 Step 4 Step 5 hop-online.com
10. Targeting Keyword Head and Long-tail Search Phrases Search volume ROI antivirus software spyware protection free antivirus download hop-online.com 13.6 million monthly searches 450K monthly searches 75K monthly searches Ad copy contains exact keyword phrases and specific calls to action
11. Key Performance Indicators in ROI Measurement * Ad CTR Ad Impressions = Conversion Revenue per conversion / Cost per conversion - 1 ROI * Conversion rate hop-online.com
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15. Contacts Paris Childress CEO [email_address] Skype: pchil9 +359 885 121214 95 Blvd Arsenalski #31 Sofia 1421 Bulgaria hop-online.com
18. US Online Ad Spending By Format 2008-2011 (USD Millions) + 45% Source: eMarketer hop-online.com Search #1 & extending its lead
19. UK Leads in Search, Bulgaria Lags Europe UK Source: IAB Europe & IAB UK Bulgaria Online Advertising Share by Format - 2008 hop-online.com
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21. Bulgarian Advertising Media Mix & the Money/Time Gap Source: Piero 97 Media Agency & Nielsen Online % media money spent online 71.5 4.5 11.9 12.1 % media time spent online hop-online.com