1. Dead
on
the
Web™?
Plan
your
Site
to
Attract
Your
Ideal
Customer
Hope Kiah
www.santafewebdesign.net

2. Our
Goal
One umbrella keyword phrase per attendee
Best use of that keyword

3. Identify
Your
Ideal
Client

4. Identify
Your
Ideal
Client
Physical Characteristics (Age, etc)
Emotional Characteristics (What they want out of life, etc)
How they make buying decisions (impulse, referrals, etc)
Ways to reach them (associations, blogs, forums, trade mags)

5. Identify
Your
Ideal
Client

6. Identify
Your
Ideal
Client
Imagine what your ideal client searches for in:
Google search and places
Facebook
Twitter
Yelp
Youtube
etc

7. Share
Your
Ideal
Client!

8. If
you
build
it...

9. Search
Engine
Optimization
Search Engine Optimization:
The use of various techniques to improve a web
site's ranking in search engines in the hopes of
attracting more visitors.
Keywords are an essential part of SEO.
You need to find the phrases that your ideal
client is Googling and incorporate these phrases
into your web presence in specific ways.

10. SEO

11. W
ith
o
O
SE
ut
Looking
for
inflatable
art?

12. Search
for
“inflatable
art”

13. W
ith
o
O
SE
ut
Looking
for
“untitled
document?”

14. The
Bones
chili ornaments
glass ornaments
ORNAMENT CRAFTS
felt ornaments
clay ornaments

16. Our
Goal
One umbrella keyword phrase per attendee
Best use of that keyword

17. What
keywords
should
I
use?
le
r”
og ne
Go an
e:“d
Pl
gl or
oo w
G ey
K
https://adwords.google.com/select/KeywordToolExternal

18. Let
Google
tell
you!

19. Let
Google
tell
you!

20. Let
Google
tell
you!

21. Let
Google
tell
you!

22. Where should the keywords go?
YOUR DOMAIN NAME!
Title tags
Keyword Metatag (Yahoo reads this)
H1 tags, and/or H2, and H3
In the body content, ideally bolded and/or italicized
In the navigation links
In your blog name
In blog posts
In back links from other sites and internal links on your site
Your
web
designer
will
know
how

23. Get
Linked
!
!
!
Who will link to you if you ask nicely?
Your happy clients
Strategic Partners
Bloggers
Twitterers
Facebookers

24. Get
Linked
!
!
!
Link to Yourself using Keywords!
From a blog post to a page on your site
From a blog post to another blog post
In your navigation
In Google Maps, Twitter, Facebook, etc
USE A KEYWORD PHRASE AS A LINK, LINKING FROM YOUR OWN
BLOG TO A PAGE OR POST THAT’S OPTIMIZED FOR THAT
PHRASE!
(This teaspoon of effort is the laziest way I’ve found to stay on page
one of Google once you get there.)

25. Your
Domain
Name!!

26. Question
about
SEO?

28. Thank you.
—Hope Kiah
TWITTER: @keywordhope
YOUTUBE: youtube.com/keywordhope
FACEBOOK PROFILE: facebook.com/hopekiah
FACEBOOK PAGE: facebook.com/santafewebdesign
FACEBOOK PAGE: facebook.com/joomlahowto
LINKEDIN: linkedin.com/in/santafewebdesign
GOOGLE PLUS: google “hope kiah google plus”
www.santafewebdesign.net
Award-winning book: The Keyword Tutorial Ebook
available on the website for FREE