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William J. Bratton
Police Commissioner
ORIENTATION:
NYPD Social Media Rollout
One Police Plaza
Monday, June 23rd
, 2014
NYPD
ORIENTATION
June 23, 2014
Index
DCSI Contact List 1
Twitter Phase Two Agenda 2
DCSI: Introduction 3
DCPI: Twitter How-To 4
DCIT: Internet Policy Secure Practices 5
DCLM: Guidance on Legal Policy regarding Social Media 6
DCPI 7
Detective Bureau 8
Chief of Department & Strategic Communications 9
DCCP 10
DCPI: Twitter Hot-To Part 2 11
Phase 1 Success Stories 12
DCSI Twitter Metrics 13
Appendix A 14
Appendix B 15
Deputy Commissioner Strategic Initiatives
Office Contact List
Main Line: 646-610-4057
Fax: 646-610-4026
Deputy Commissioner Zachary Tumin
Deputy Inspector Brandon del Pozo
Captain Ian Syversen
Director Martha Norrick
Lieutenant Rhonda O’Reilly-Bovell
Sergeant Matthew Delaney
Sergeant Brighid O’Neil
Sergeant Stella Urban
Police Officer Matthew Tocco
Research Analytics Benjamin Singleton
Policy Advisor Alden Foster
Senior Police Administrative Aide Clare Cranston
Page 1
TWITTER PHASE TWO
Invited
DC Zachary Tumin Capt. Frank Merenda
Insp. Kerry Sweet Lt. Patrick Devito
Insp. Jesus Pintos Sgt. Matthew Delaney
DI Brandon del Pozo Sgt. Joseph Freer
DI Luis Despaigne
DI Anthony Tasso
DI Jeffrey Schiff
DI Andrew Savino
Capt. Ian Syversen
Sgt. LisaMarie Newkirk
Sgt. Anthony Direnzo
Sgt. Aaron Lai
Dir. Martha Norrick
Policy Adv. Alden Foster
Capt. Oliver Pu-Folkes Lorraine Coleman
Capt. Thomas Conforti Attny. Carrie Talansky
Capt. Daniel Sosnowik Katherine Byrns
June 23, 2014
ORDER OF PRESENTATION
1. POLICE COMMISSIONER TO ADDRESS GROUP
2. DCSI –INTRO
3. Twitter How-To (Part 1)
4. DCIT
5. BREAK
6. DCLM
7. DCPI / DETECTIVE BUREAU
8. LUNCH
9. CHIEF OF DEPARTMENT / CRIME PREVENTION
10. STRATEGIC COMMUNICATIONS
11. DCCP
12. DCPI Tweet Orientation
Page 2
13. 5 PCT - COMMANDERS SPEAK ON EXPERIENCES
14. BREAK
15. DCSI
16. DCSI – Closing Commentary
TWITTER PHASE TWO
DCSI
Intro
TWITTER PHASE TWO
DCPI
Twitter How-To
Twitter basics
TWITTER PHASE TWO
DCIT
Internet Policy Secure Practices
Social Media Security
May 2014
New York City Police Department
Information Security Office
TLP: GREEN
TLP: GREEN
Best Practices - Twitter
• Users can protect themselves by following simple best practices. DCIT has implemented these
mandatory policies:
• Only NYPD approved devices can be used to access Twitter.
• Personal devices shall never be used unless approved.
• Strong passwords for Twitter accounts are required.
• *Never* give the account username and password to anyone, ever, for any reason.
• *Always* use Twitter’s multi-factor authentication feature, requiring a login code sent by SMS
message to the user’s NYPD phone.
• Computer and Operating Systems (including mobile devices) must have the latest patches,
approved permissions/account configuration, antivirus engine and antivirus signatures.
• *Never* click on URLs provided in DMs or @ communications. If a legitimate party needs to
communicate a URL to the NYPD, ask them to send it over email (this has the double advantage of
requiring an exchange that will prove the other party isn’t a bot).
• Accessing shortened URLs is prohibited. A URL expander *must* be employed to view the full URL
before accessing it.
• Access to the NYPD Official Twitter accounts is authorized via HootSuite only. Other third party
applications, or access via twitter.com are not authorized.
• Log out of HootSuite and close the browser when not in use. This means closing *all* tabs in the
browser, and all instances of separate windows of that browser.
TLP: GREEN
TLP: GREEN
1
TWITTER PHASE TWO
DCLM
Guidance on Legal Policy regarding Social Media
Disclaimer: “The official Twitter of the New York City Police Dept. Call
911 for emergencies - 311 for non-emergencies. Account not monitored
24/7.”
Reports of crime
 The purpose of Twitter is not to report emergencies, crimes, or quality
of life conditions.
 However, if someone reports a crime, emergency or quality of life
condition on Twitter, you have an affirmative duty to address it.
Allegations of corruption, misconduct or civilian complaints
 Patrol Guide procedures 207-22 and 207-31 mandate that members of
the service who become aware of allegations of corruption, misconduct
or civilian complaints report said allegations to: (1) the commanding
officer or (2) the Internal Affairs Bureau.
Twitter policy allows for the removal of the following types of tweets:
 Tweets threatening violence against others
 Tweets of pornography or obscenity
 Tweets of other people’s private and confidential information without
their consent (e.g. street addresses, credit card numbers, social security
numbers)
 Tweets advocating unlawful or illegal activities
 *Remember: Only Twitter can remove tweets
Obscenity and Tweeting
 Material is obscene if (1) the average person, applying contemporary
community standards, would find that considered as a whole, its
predominant appeal is to the prurient interest in sex, and (2) it depicts
Office of the Deputy Commissioner
Legal Matters
or describes in a patently offensive manner, actual or simulated: sexual
intercourse, criminal sexual act, sexual bestiality, masturbation, sadism,
masochism, excretion or lewd exhibition of the genitals, and (3)
considered as a whole, it lacks serious literary, artistic, political, and
scientific value.
Tweets = First Amendment Speech
 Just because its offensive, doesn’t mean you can have it removed.
 Example: “Officer Smith is a motherf*&ker #DieOfficerSmith”
• The tweet is offensive but it is not threatening nor does it violate
Twitter’s terms of use.
Parolee Information
 You may post information about released parolees.
 Parolee information is available to the public on NYS Division of
Parole’s website.
 Do not editorialize.
• Inappropriate: John Smith was released today on parole. He is
now trolling your neighborhood. If you see him, keep your kids
away from him. He’s a rapist!
• Appropriate: John Smith, convicted of a rape in the 88 precinct in
2009, was released on parole today.
Delete the Tweet
 Wanted Posters must be removed upon sealing of an arrest.
 Information that is no longer relevant to the public (e.g. missing person
who was found or wanted person who was arrested) should be
removed.
Questions
 Call the Legal Bureau (646) 610-5400 / 0700-2300 M-F
 Call Operations outside of these hours (646) 610-5580
June 2014
Twitter media policy
Please see this article for more information on flagging and reporting other images violations.
What can I upload? What will Twitter remove?
Our goal is to provide a service that allows you to discover and receive content from sources that
interest you as well as to easily share your content with others. We also want you to understand our
guidelines for making sure your content is labeled appropriately.
For the most part, using common sense won’t steer you wrong. If you upload media that might be
considered sensitive content such as nudity, violence, or medical procedures, you should consider
applying the account setting “Mark my media as containing sensitive content”.
We do not mediate content, whether that content is an image or text; however, some content is not
permissible by law. All content should be marked appropriately as per our guidelines. You may not
use our service for any unlawful purposes or in furtherance of illegal activities. International users
agree to comply with all local laws regarding online conduct and acceptable content.
Uploaded images that are reported and that are determined to violate the law will be removed from
the site and your account will be suspended. Please review the Twitter Rules for more information
on these violations.
Images that have been marked as containing sensitive content will have a warning message that a
viewer must click through before viewing the image. Only users who have opted in to see possibly
sensitive content will see these images without the warning message. Check out this article for more
information on settings and best practices.
What happens to reported media?
After you flag someone else’s media, the Twitter team will review and determine if that media
requires a warning message in order to comply with Twitter’s Media Policies. Please remember that
by flagging media you are bringing it to the attention of the Twitter team. The flagged content will not
automatically receive a warning message or be removed from the site.
Please review this article if you’d like to learn more about what happens to your account if your
media is flagged.
The Twitter Rules
Our goal is to provide a service that allows you to discover and receive content from sources that interest
you as well as to share your content with others. We respect the ownership of the content that users
share and each user is responsible for the content he or she provides. Because of these principles, we do
not actively monitor and will not censor user content, except in limited circumstances described below.
Content Boundaries and Use of Twitter
In order to provide the Twitter service and the ability to communicate and stay connected with
others, there are some limitations on the type of content that can be published with Twitter. These
limitations comply with legal requirements and make Twitter a better experience for all. We may
need to change these rules from time to time and reserve the right to do so. Please check back here
to see the latest.
o Impersonation: You may not impersonate others through the Twitter service in a manner
that does or is intended to mislead, confuse, or deceive others.
o Trademark: We reserve the right to reclaim usernames on behalf of businesses or
individuals that hold legal claim or trademark on those usernames. Accounts using
business names and/or logos to mislead others may be permanently suspended.
o Private information: You may not publish or post other people's private and confidential
information, such as credit card numbers, street address or Social Security/National
Identity numbers, without their express authorization and permission.
o Violence and Threats: You may not publish or post direct, specific threats of violence
against others.
o Copyright: We will respond to clear and complete notices of alleged copyright
infringement. Our copyright procedures are set forth in the Terms of Service.
o Unlawful Use: You may not use our service for any unlawful purposes or in furtherance of
illegal activities. International users agree to comply with all local laws regarding online
conduct and acceptable content.
o Misuse of Twitter Badges: You may not use badges, such as but not limited to the
Promoted or Verified Twitter badge, unless provided by Twitter. Accounts using these
badges as part of profile photos, header photos, background images, or in a way that
falsely implies affiliation with Twitter may be suspended.
Abuse and Spam
Twitter strives to protect its users from abuse and spam. User abuse and technical
abuse are not tolerated on Twitter.com, and may result in permanent suspension. Any
accounts engaging in the activities specified below may be subject to permanent
suspension.
o Serial Accounts: You may not create multiple accounts for disruptive or
abusive purposes, or with overlapping use cases. Mass account creation
may result in suspension of all related accounts. Please note that any
violation of the Twitter Rules is cause for permanent suspension of all
accounts.
o Targeted Abuse: You may not engage in targeted abuse or harassment.
Some of the factors that we take into account when determining what
conduct is considered to be targeted abuse or harassment are:
o if you are sending messages to a user from multiple accounts;
o if the sole purpose of your account is to send abusive messages to
others;
o if the reported behavior is one-sided or includes threats
o Username Squatting: You may not engage in username squatting.
Accounts that are inactive for more than six months may also be removed
without further notice. Some of the factors that we take into account when
determining what conduct is considered to be username squatting are:
o the number of accounts created
o creating accounts for the purpose of preventing others from using
those account names
o creating accounts for the purpose of selling those accounts
o using feeds of third-party content to update and maintain accounts
under the names of those third parties
o Invitation spam: You may not use Twitter.com's address book contact
import to send repeat, mass invitations.
o Selling usernames: You may not buy or sell Twitter usernames.
o Malware/Phishing: You may not publish or link to malicious content
intended to damage or disrupt another user’s browser or computer or to
compromise a user’s privacy.
o Spam: You may not use the Twitter service for the purpose of spamming
anyone. What constitutes “spamming” will evolve as we respond to new
tricks and tactics by spammers. Some of the factors that we take into
account when determining what conduct is considered to be spamming are:
o If you have followed and/or unfollowed large amounts of users in a
short time period, particularly by automated means (aggressive
following or follower churn);
o If you repeatedly follow and unfollow people, whether to build followers
or to garner more attention for your profile;
o If your updates consist mainly of links, and not personal updates;
o If a large number of people are blocking you;
o If a large number of spam complaints have been filed against you;
o If you post duplicate content over multiple accounts or multiple
duplicate updates on one account;
o If you post multiple unrelated updates to a topic using #, trending or
popular topic, or promoted trend;
o If you send large numbers of duplicate @replies or mentions;
o If you send large numbers of unsolicited @replies or mentions in an
aggressive attempt to bring attention to a service or link;
o If you add a large number of unrelated users to lists in an attempt to
bring attention to an account, service or link;
o If you repeatedly create false or misleading content in an attempt to
bring attention to an account, service or link;
o Randomly or aggressively favoriting Tweets through automation in an
attempt to bring attention to an account, service or link;
o Randomly or aggressively Retweeting accounts through automation in
an attempt to bring attention to an account, service or link;
o If you repeatedly post other users' account information as your own
(bio, Tweets, url, etc.);
o If you post misleading links (e.g. affiliate links, links to malware/click
jacking pages, etc.);
o Creating multiple misleading accounts in order to gain followers;
o Selling followers;
o Purchasing followers;
o Using or promoting third-party sites that claim to get you more
followers (such as follower trains, sites promising "more followers fast,"
or any other site that offers to automatically add followers to your
account);
o Pornography: You may not use obscene or pornographic images in either
your profile photo, header photo, or user background.
Your account may be suspended for Terms of Service violations if any of the above is
true. Please see our help pages on Following rules and best practices and Automation
rules and best practices for a more detailed discussion of how the Rules apply to those
particular account behaviors. Accounts created to replace suspended accounts will be
permanently suspended.
Accounts engaging in any of these behaviors may be investigated for abuse. Accounts
under investigation may be removed from Search for quality. Twitter reserves the right
to immediately terminate your account without further notice in the event that, in its
judgment, you violate these Rules or the Terms of Service.
We may revise these Rules from time to time; the most current version will always be
at twitter.com/rules.
Have Questions?
Check out our complete list of articles outlining our policies, guidelines, and best
practices.
To report an account for violation of the Twitter Rules, please use our forms.
Trademark policy
Updated October 3, 2012
What is a Trademark Policy Violation on Twitter?
Using a company or business name, logo, or other trademark-protected materials in a manner that
may mislead or confuse others with regard to its brand or business affiliation may be considered a
trademark policy violation.
How Does Twitter Respond To Reported
Trademark Policy Violations?
When we receive reports of trademark policy violations from holders of federal or international
trademark registrations, we review the account and may take the following actions:
o When there is a clear intent to mislead others through the unauthorized use of a
trademark, Twitter will suspend the account and notify the account holder.
o When we determine that an account appears to be confusing users, but is not purposefully
passing itself off as the trademarked good or service, we give the account holder an
opportunity to clear up any potential confusion. We may also release a username for the
trademark holder's active use.
o We are responsive to reports about confusing or misleading Promoted
Tweet and Promoted Trend copy, as well as Promoted Account profile information. For
more information, please visit our Trademark Policy for Promoted Products.
What Is not a Trademark Policy Violation?
Using another's trademark in a way that has nothing to do with the product or service for which the
trademark was granted is not a violation of Twitter's trademark policy.
o Twitter usernames are provided on a first-come, first-served basis and may not be
reserved. For information on why you may not be able to select a certain username, please
see our Why Can't I Register Certain Usernameshelp page.
o Search and interest keywords advertisers choose are subject to applicable trademark law.
Although Twitter may review reports of confusing keywords, we may not disable keywords
in every case. For more information about our policies specific to Promoted Products,
please see our Promoted Products Policy and our Trademark Policy for Promoted
Products.
Reseller Policy (applies only to the United States)
Resellers may promote the resale of the genuine branded goods of a trademark holder,
provided that they comply with certain restrictions:
o The reseller may not imply affiliation with the trademark owner, such as by
falsely representing that it is an authorized agent of the brand owner
o The goods must not be materially different from those that have been
authorized for sale by the brand owner
o If the goods have been repackaged, this fact must be clearly stated
Guidelines for News feed, Commentary, and Fan
Accounts
Twitter users are allowed to create news feed, commentary, and fan accounts. Twitter
provides a platform for its users to share and receive a wide range of ideas and content,
and we greatly value and respect our users' expression. Because of these principles,
we do not actively monitor users' content and will not edit or remove user content,
except in cases of violations of our Terms of Service.
An account's profile information should make it clear that the account is not actually the
company or business entity that is the subject of the news feed/commentary/fan
account. Here are some suggestions for distinguishing your account:
o Username: The username should not be the trademarked name of the
subject of the news feed, commentary, or fan account.
o Name: The profile name should not be the trademarked name of the
company or include the trademarked name in a misleading manner.
o Bio: The bio should include a statement to distinguish it from the real
company, such as “Unofficial Account," "Fan Account," or "Not affiliated
with…"
o Profile photo, header photo, or background image: The account should
not use another’s trademark, logo or other copyright-protected image without
express permission.
o Communication with other users: The account should not, through private
or public communication with other users, try to deceive or mislead others
about your identity.
Users may also choose to use different language to indicate that an account is not
associated with the actual brand/company/product so long as it is clear and not
confusing to others, and does not mislead or deceive.
If an account is reported to be confusing, we may request that the account holder make
further changes to bring the account in compliance with these best practices.
How Can I Make My Own Account's Brand or
Business Affiliation Clear?
We strongly recommend that you use all of Twitter's account settings (account name,
location, web, and bio) to make your account's affiliation clear.
o Please see our How to Change Your Profile Picture or Information page for
instructions on customizing your account. In particular, we recommend
clearly stating your location, including your website if you have one, and
clearly describing your brand or business in the bio, if applicable.
o You can also consider linking your official website to your Twitter
account. Twitter Buttons are an easy way to add Twitter actions like “Follow”
and “Mention” directly to your website.
What Information is Required When Reporting
Trademark Policy Violations?
In order to investigate trademark policy violations, please provide all of the following
information:
Username of the reported account (e.g., @safety or http://www.twitter.com/safety):
Your company name:
Your company Twitter account (if there is one):
Company website:
Your trademarked word, symbol, etc. (e.g. Twitter):
Trademark registration number:
Trademark registration office (e.g., USPTO):
Note: A federal or international trademark registration number is required. If the name
you are reporting is not a registered mark (e.g., a government agency or non-profit
organization), please let us know:
Your first and last name:
Title:
Address:
Phone:
Fax:
Email (must be from company domain):
Description of confusion (e.g., passing off as your company, including specific
descriptions of content or behavior):
Requested Action (e.g., removal of violating account or transfer of trademarked
username to an existing company account):
How Do I Report a Trademark Policy Violation?
You do not need a Twitter account to submit a trademark report. Holders of registered
trademarks can report possible violations to Twitter's Policy Team through our support
forms.
Please submit trademark-related requests from your company email address and follow
the format above to help expedite our response. Also, be sure to clearly describe to us
why the account or Tweets may cause confusion with your mark.
Reporting spam on Twitter
"Spam" describes a variety of prohibited behaviors that violate the Twitter Rules. Behaviors that
constitute "spamming" will continue to evolve as we respond to new tactics by spammers.
What is spam?
Here are some common tactics that spam accounts often use:
o Posting harmful links (including links to phishing or malware sites)
o Aggressive following behavior (mass following and mass un-following for attention)
o Abusing the @ reply or @ mention function to post unwanted messages to users
o Creating multiple accounts (either manually or using automated tools)
o Posting repeatedly to trending topics to try to grab attention
o Repeatedly posting duplicate updates
o Posting links with unrelated tweets
How to report spam:
If you think you've found a spam profile, follow these steps to report it to us:
1. Visit the spam account's profile.
2. Click or tap the gear icon. This brings up a drop-down actions menu.
3. Select Block or Report.
4. If you do not wish to block this account, uncheck the Block option.
5. Select This is a spam account.
6. You can find out more about the block feature on our Blocking users on
Twitter help page. This page also shows you how to unblock an account if you've
changed your mind.
How to report other harmful accounts:
If you find other harmful, annoying, or illegal content on Twitter, please view our help
page for information on how to file Terms of Service or Rules complaints. Thanks!
Reporting individual Tweets
You can also report individual Tweets that are in violation of the Twitter Rules or
our Terms of Service. This includes spam, harassment, impersonation, copyright, or
trademark violations. Learn more about how to report Tweets.
Still need help? Contact Support.
Guidelines for Law Enforcement
These guidelines are intended for law enforcement authorities seeking information about Twitter
accounts. Information concerning requests to withhold content on Twitter is available here. More
general information is available in our Privacy Policy, Terms of Service, and Twitter Rules.
What is Twitter?
Twitter is a real-time global information network that lets users create and share ideas and
information instantly. People and organizations send 140-character messages through our website
and mobile site, client applications (e.g., Twitter for Android; Twitter for iOS), SMS, or any variety of
third-party applications.
For more information, please visit: https://about.twitter.com. For the latest on Twitter's features and
functionality please visit our Help Center.
Who Holds Twitter Account Information?
In accordance with our Privacy Policy and Terms of Service, user account information is held by
Twitter, Inc.
What Account Information Does Twitter Have?
Most Twitter account information is public, so anyone can see it. A Twitter account profile contains a
profile photo, header photo, background image, and status updates, called Tweets. In addition, the
account holder has the option to fill out a location (e.g., San Francisco), a URL (e.g., twitter.com),
and a short "bio" section about the account for display on their public profile. Please see our Privacy
Policy for more information on the data we collect from and about users.
Does Twitter Have Access to User-Generated
Photos or Videos?
Twitter provides photo hosting for some image uploads (i.e., pic.twitter.com images) as well as
Twitter account profile photos, header photos, and account background images. However, Twitter is
not the sole photo provider for images that may appear on the Twitter platform. More information
about posting photos on Twitter can be found here.
Twitter does not provide hosting for videos other than those posted to Vine.
What is Vine?
Vine is a standalone mobile service, owned by Twitter, Inc., that lets users create and share short
looping videos. More information is available in our Help Center.
Data Retention Information
Twitter retains different types of information for different time periods. Given Twitter's real-time
nature, some information (e.g., IP logs) may only be stored for a very brief period of time.
Some information we store is automatically collected, while other information is provided at the
user’s discretion. Though we do store this information, we cannot guarantee its accuracy. For
example, the user may have created a fake or anonymous profile. Twitter doesn’t require real name
use, email verification, or identity authentication. More information on Twitter’s retention policies can
be found in our Privacy Policy.
NOTE: Once an account has been deactivated, there is a very brief period in which we may be able
to access account information, including Tweets. More information about deactivated accounts is
available here. Content deleted by account holders (e.g., Tweets) is generally not available.
Preservation Requests
We accept requests from U.S. law enforcement to preserve records which constitute potentially
relevant evidence in legal proceedings. We will preserve, but not disclose, a temporary snapshot of
the relevant account records for 90 days pending service of valid legal process.
Preservation requests, in accordance with applicable law, should be signed by the requesting
official, include the @username and URL of the subject Twitter profile (e.g., @safety
and https://twitter.com/safety), have a valid return official email address, and be sent on law
enforcement letterhead. Requests may be sent via the methods described below.
Requests for Twitter Account Information
Requests for user account information from U.S. law enforcement should be directed to Twitter, Inc.
in San Francisco, California. Twitter responds to valid legal process issued in compliance with U.S.
law.
Private Information Requires a Subpoena or Court
Order
Non-public information about Twitter users will not be released to law enforcement except in
response to appropriate legal process such as a subpoena, court order, or other valid legal process
– or in response to a valid emergency request, as described below.
Contents of Communications Requires a Search
Warrant
Requests for the contents of communications (e.g., Tweets, Direct Messages, photos) require a valid
search warrant from an agency with proper jurisdiction over Twitter.
Will Twitter Notify Users of Requests for Account
Information?
Yes. Twitter's policy is to notify users of requests for their account information, which includes a copy
of the request, prior to disclosure unless we are prohibited from doing so (e.g., an order under 18
U.S.C. § 2705(b)). Exceptions to prior notice may include exigent or counterproductive
circumstances (e.g., emergencies; account compromises).
What Details Must Be Included in Account
Information Requests?
When requesting user account information, please include:
o The @username and URL of the subject Twitter account in question (e.g., @safety
and https://twitter.com/safety);
o Details about what specific information is requested (e.g., basic subscriber information) and its
relationship to your investigation;
o NOTE: Please ensure that the information you seek is not available from our public API.
We are unable to process overly broad or vague requests.
o A valid official email address (e.g., name@agency.gov) so we may get back in touch with
you upon receipt of your legal process.
Requests may be submitted by fax or mail; our contact information is available at the bottom of these
Guidelines. Requests must be made on law enforcement letterhead.
NOTE: We do not accept legal process via email at this time; our support system does not allow
attachments for security reasons.
Production of Records
Unless otherwise agreed upon, we currently provide responsive records in electronic format (i.e.,
text files that can be opened with any word processing software such as Word or TextEdit).
Records Authentication
The records that we produce are self-authenticating. Additionally, the records are electronically
signed to ensure their integrity at the time of production. If you require a declaration, please explicitly
note that in your request.
Emergency Disclosure Requests
In line with our Privacy Policy, we may disclose account information to law enforcement in response
to a valid emergency disclosure request.
Twitter, Inc. evaluates emergency disclosure requests on a case-by-case basis in compliance with
relevant U.S. law (e.g.,18 U.S.C. § 2702(b)(8)). If we receive information that provides us with a
good faith belief that there is an exigent emergency involving the danger of death or serious physical
injury to a person, we may provide information necessary to prevent that harm, if we have it.
How To Make an Emergency Disclosure Request
If there is an exigent emergency that involves the danger of death or serious physical injury to a
person that Twitter may have information necessary to prevent, law enforcement officers can
submit an emergency disclosure request through our web form (the quickest and most efficient
method).
Alternatively, you may fax emergency requests to 1-415-222-9958 (faxed requests may result in a
delayed response); please include all of the following information:
o Indication on your cover sheet, which must be on law enforcement letterhead, that you're
submitting an Emergency Disclosure Request;
o Identity of the person who is in danger of death or serious physical injury;
o The nature of the emergency (e.g., report of suicide, bomb threat);
o Twitter @username and URL (e.g., @safety and https://twitter.com/safety) of the subject
account(s) whose information is necessary to prevent the emergency;
o Any specific Tweets you would like us to review;
o The specific information requested and why that information is necessary to prevent the
emergency;
o The signature of the submitting law enforcement officer; and
o All other available details or context regarding the particular circumstances.
International law enforcement authorities may submit requests for emergency disclosure.
Mutual Legal Assistance Treaties
Twitter, Inc.’s policy is to promptly respond to requests that are issued via U.S. court
either by way of a mutual legal assistance treaty (“MLAT”) and letters rogatory, upon
proper service of process.
Assisting a Twitter User
If you are assisting a Twitter user with an investigation and want to obtain a copy of the
Twitter user’s non-public account information, please ask the user to contact us directly
(see below) to request his or her own information.
Twitter Archive
Registered Twitter account holders can obtain a download of Tweets posted to their
Twitter account. Directions on how a user can request that information is available in
our Help Center.
Non-Public Information
Twitter does not currently offer account holders a self-serve method to obtain other,
non-public information (e.g., IP logs) about their Twitter accounts. If a Twitter user
requires his or her non-public account information, please direct the user to request this
information directly from Twitter, Inc. by sending an email to privacy@twitter.com with
subject: Request for Own Account Information; we will respond with further instructions.
Other Issues
Most issues can be resolved by having Twitter account holders submit inquires directly
to us through our Help Center. More information on how to report violations is
available here.
General Inquiries
Other general inquiries from law enforcement or government officials can be submitted
through our web form.
Contact Information
Our address and fax details are:
Twitter, Inc.
c/o Trust & Safety - Legal Policy
1355 Market Street, Suite 900
San Francisco, CA 94103
Fax: 1-415-222-9958 (attn: Trust & Safety - Legal Policy)
Receipt of correspondence by any of these means is for convenience only and does not
waive any objections, including the lack of jurisdiction or proper service.
Non-law enforcement requests should be submitted through our Help Center.
TWITTER PHASE TWO
DCPI
TWITTER POSTING EXAMPLES
CRIME STOPPERS POSTINGS
 “You don’t have to give your name to share information and help keep the 84th
Precinct safe. Please visit the Crime Stoppers’ website at www.crimestoppers.nyc.gov
to see our wanted gallery.”
PROGRAM POSTINGS
 Security Surveys: “Contact the 84th
Precinct’s Crime Prevention Officer at 718-555-
5555 to schedule a security survey of your home or business – you will receive a
confidential, in-depth written report addressing security vulnerabilities and suggesting
corrective measures free of charge.”
 Operation Identification: “Bring your portable valuables such as laptops, tablets,
cellular phones, etc. to the 84th
Precinct to register with the Police Department – we
will loan you an engraver to mark your valuables with an identifiable serial number
and provide you with window stickers to alert people that your property has been
registered with the Department’s Operation Identification program.”
 Taxi/Livery Robbery Inspection Program (TRIP): “Taxi and livery drivers living or
working in the 84th
Precinct – enroll in the Department’s Taxi/Livery Robbery
Inspection Program today. Police are permitted to briefly stop an enrolled vehicle at
any time of the day or night to verify the safety of the driver and riders.”
 Bike Registration: “Enroll your bicycle with the 84th
Precinct today – we will mark
your bike with an identification number using an engraver, and affix a difficult to
remove decal. In the event that the bicycle is stolen and recovered, it can be traced
back to you through the I.D. number.”
RECRUITMENT POSTINGS
 Police Officer: “The Police Department is seeking the best and brightest recruits to
support and continue our increasingly complex crime-fighting mission. We offer
benefits, varied work assignments, and unlimited opportunity. Take the NYPD Exam
today! Visit www.nypdrecruit.com for details.”
 Cadet: “College students – for an outstanding hourly wage, tuition assistance, a
flexible work schedule, and promotional opportunities, begin your police career by
joining the NYPD’s Cadet Corps. Visit www.nypdcadets.com for further
information.”
 Auxiliary Police: “Interested in giving back to your community? Join the NYPD’s
Auxiliary Police, and volunteer at your local precinct. You will provide extra “eyes
and ears” for the Department by performing uniformed patrols to observe and report
conditions requiring the services of the regular police. Volunteers come from many
diverse backgrounds and a myriad of occupations throughout the City – contact the
84th
Precinct’s Auxiliary Coordinator at 718-555-5555 for more information.”
 Explorer Program: “Law Enforcement Exploring is a community service, career-
oriented program designed to educate young men and women, ages 14-20, about law
enforcement. Explorers are taught the importance of higher education, self discipline,
and respect for authority while they actively participate in community service projects
and other Exploring events. Contact the 84th
Precinct’s Community Affairs Officer at
718-555-5555 to enroll your child today.”
COMMUNITY COUNCIL POSTINGS
 “The 84th
Precinct Community Council president Jane Smith invites all who live and
work in our community to our monthly meetings, held the third Tuesday of every
month at the 84th Precinct at 7:00 p.m. Visit www.nyc.gov/
communityaffairs/084pctcommunitycouncil.gov for a calendar of special events and
more information.”
TRAFFIC CONDITIONS POSTINGS
 Traffic Alert: “Henry Street between Atlantic Avenue and Montague Street will be
closed to all vehicles between the hours of 9:00 a.m. and 5 p.m. on Saturday, June 1st
,
2013 due to construction. Use Court Street as an alternate route.”
 Collision Data: “To view the New York City Police Department’s Motor Vehicle
collision Data Reports please visit, http://www.nyc.gov/html/nypd/html/
traffic_reports/motor_vehicle_collision_data.shtml, for a complete list of statistical
information.”
COMMUNITY AFFAIRS POSTINGS
 Gun Buyback: “Join the 84th
Precinct, the King’s County District Attorney, and the
Grace Episcopal Church on Sunday, June 2nd
, 2013 between 8 a.m. and 3 p.m. at
Grace Church on Hicks Street between Joralemon and Remsen Streets for a Cash for
Guns event – the Police Department will pay two hundred dollars for any handgun,
sawed-off shotgun, or assault weapon in apparent operative condition, no questions
asked.”
 Cricket League: “The NYPD’s Cricket League is a recreational league founded to
develop better relations between New York Police and the immigrant communities
within the city. Contact the 84th
Precinct’s Community Affairs Officer at 718-555-
5555 for more information.”
 Parades: “The annual St. George’s parade and street fair will be held on Saturday
June 9th
, 2013, from 10:00 am to 5:00 p.m. Willow Place between Joralemon and
State streets will be closed for the festivities, and representatives from the 84th
Precinct will be available to answer questions about the Department’s Auxiliary and
Explorer programs.”
CRIME DATA POSTINGS
 Crime Statistics: “To view the crime statistics in your neighborhood visit,
http://www.nyc.gov/html/nypd/html/crime_prevention/crime_statistics.shtml, for a
complete list, borough, and precinct crime statistics.”
 Crime Statistics: “To view Historical New York City Crime Data visit,
http://www.nyc.gov/html/nypd/html/analysis_and_planning/historical_nyc_crime_dat
a.shtml, for a breakdown of crime from 2000-2012.”
CRIME PREVENTION POSTINGS
 “Personal Safety Alert: Carry purses, portfolios or briefcases in a manner that will
allow you to let go. Straps placed across your shoulder, around your neck or wrapped
around your waist have caused injuries because women could not free themselves
during a purse snatch. For more tips, contact the NYPD’s Crime Prevention Division
at 212-614-6741.”
 “Personal Safety Alert: Be street smart – use well-populated and well-lit streets. If
you suspect you're being followed, stay away from deserted blocks and head for an
area where there are people or to the nearest open store. For more tips, contact the
NYPD’s Crime Prevention Division at 212-614-6741.”
 “Personal Safety Alert: Park in a well-lit area to discourage a personal attack and
reduce the risk of your car being stolen. Look around before exiting your car. Close
all windows and lock the doors. Take any valuables with you. For more tips, contact
the NYPD’s Crime Prevention Division at 212-614-6741.”
TWITTER PHASE TWO
Detective Bureau
Detective Bureau
 Request for Media Attention (RMA)
 Request for Social Media Attention (RSMA)
 Wanted Posters
 Crime Stoppers
TWITTER PHASE TWO
Chief of Department &
Strategic Communications
Report It.
Safety
CON ED: 800.752.6633
NATIONAL GRID (KEYSPAN): 800.930.5003
DEP/WATER: 311
PSEG LI: 800.490.0025
Request I.D.
Deception Burglaries.
What Can I Do?
Stay inside your home and do not open
the door. Do not invite anyone into your
home while you verify a “work order.”
You may want to keep a list of utility
companies phone numbers in a
convenient location
Contact the company to verify employee’s
legitimacy (company numbers may be
looked up via internet or on your bill). You
may want to keep a list of utility company
phone numbers in a convenient location.
Contact
Immediately report a theft or suspicious
activity to the NYPD by calling 911. If you
can not verify the I.D., feel unsafe, or suspect
criminal activity, call 911 immediately.
Verify his/her I.D. through the view finder
(peephole).
The Scam.
Criminals often target elderly victims, and operate during normal business hours (9am-5pm), making them less likely to
question the situation. These impersonators use false covers such as; utility companies, delivery companies, and companies
such as plumbing or electrical contractors. A common ploy being used is; “A pipe broke down the block and we have to
check the water.” Once inside, the perpetrator(s) manipulate and distract a victim while pocketing their valuables.
Your Command Here
Address
Phone
Email
TIPS FOR YOUR PERSONAL SAFETY
ATM.
What Can I Do?
Be aware of suspicious
people near the entrance.
Be Aware
Avoid ATM's that have
unlocked doors or are directly
out on the street.
Indoor
Put your money away and
take your card and receipt
before exiting an ATM.
Money
Your card is exclusively for
your entry only.
Card
Make sure the door closes
behind you.
Lock
Use well-lit, well-populated ATM's.
People
Immediately report a theft or suspicious
activity to the NYPD by calling 911.
Report It.
Block a bystander's view
when doing your transaction.
View
Use mirrors, positioned at the
ATM, to see behind you.
Mirrors Your Command Here
Address
Phone
Email
Report It.
Green Dot Card Scam.
What Can I Do?
If you can not verify the I.D., feel unsafe, or
suspect criminal activity, call 911 immediately.
Caution
Be suspicious of callers who
demand immediate payment for
any reason.
Information
Never give out
information to anyone who emails
or calls you unsolicited.
Know Them
Never wire money, provide debit or
credit card numbers or Green Dot
Money-Pak card numbers to
someone you do not know.
Know This
Utility companies and government
agencies will not contact you
demanding immediate payment by
Money-Pak.
Remember
Remember that anyone who has the
number on a Green Dot Money-Pak
card has access to the funds on
the card.
The Scam.
People are losing thousands of dollars in a phone scam involving Green Dot MoneyPak cards.After receiving a call
from someone who claims to be collecting a debt from either a Utility Company, the IRS or as settlement for an
auto accident; people are being threatened with the loss of their heat, electric, possible deportation or criminal
prosecution. Three typical scenarios:
IRS Scam -- A caller informs the victim that they owe back taxes to the IRS and must make immediate
payment with a Green Dot Money-Pak.
Accident Scam -- The victim’s family member had a car accident and the caller threatens physical violence unless
immediate reimbursement is made with a Green Dot Money-Pak.
Utility Scam -- Utility companies demand immediate payment by Green Dot Money-Pak or your electricity or
gas will be turned off.
Your Command Here
Address
Phone
Email
1500px
500px
70px
70px
Desktop
Mobile
iPhone
NEVER LEAVE YOUR PERSONAL PROPERTY UNATTENDED
Property Theft.
What Can I Do?
Don’t leave laptop computers unattended
-- even for a minute.
Laptops
Carry your purse close to your body.
Never wrap the strap around your body.
Purse
Follow your instincts. Remember, “If it
seems too good to be true, it probably is.”
Instincts
When in a bar or restaurant, don't leave
your handbag over the back of your
chair, on a stool or on the floor.
Handbags
Carry only the amount of cash or
number of credit cards necessary to
make your purchases for the day.
Cash & Cards
White headsets are a dead giveaway.
Protect your musical device by keeping it
out of sight.
Headsets
Place items out of sight in the trunk of
your vehicle prior to reaching your
destination. Never leave packages in
the vehicle.
Car Items
Immediately report a theft or suspicious
activity to the NYPD by calling 911.
Report It.
Hold on to your cell phone and keep it
secured out of sight when not in use.
Cell Phones
Never Carry your wallet in the rear pants
pocket which is one of the easiest to pick.
Wallets
Be wary of distractions. Sometimes one
perp diverts your attention while another
picks your pocket or steals your belongings.
Distractions
Report It.
Vehicle Theft.
What Can I Do?
Contact your local precinct crime prevention
officer or visit our website at www.nyc.gov/nypd
for more information on the programs we offer.
Lock
Always lock and secure your vehicle.
Always activate your alarm every time
you leave your vehicle. Consider
locking lug nuts to deter rim theft.
Keys
Never leave the keys in the ignition
when you exit the vehicle -- even for a
minute!
Property
Never leave property in your vehicle.
Items such as loose change, shopping
bags, GPS, cell phones, laptops,
tablets and the charging chords are
targeted by thieves.
Parking
Park in high traffic or well lit areas,
when possible.
Enroll
Enroll in NYPD anti-theft programs
such as VIN Etching, Operation ID and
Combat Auto Theft.
Safeguard your vehicle..
Vehicles are stolen for a variety of reasons, including theft for parts, insurance fraud, retagging, exporting, and joy riding.
To help prevent the theft and damage to your vehicle, we suggest the following:
Report It.
Safety
CON ED: 800.752.6633
NATIONAL GRID (KEYSPAN): 800.930.5003
DEP/WATER: 311
PSEG LI: 800.490.0025
Request I.D.
Deception Burglaries.
What Can I Do?
Stay inside your home and do not open
the door. Do not invite anyone into your
home while you verify a “work order.”
You may want to keep a list of utility
companies phone numbers in a
convenient location
Contact the company to verify employee’s
legitimacy (company numbers may be
looked up via internet or on your bill). You
may want to keep a list of utility company
phone numbers in a convenient location.
Contact
Immediately report a theft or suspicious
activity to the NYPD by calling 911. If you
can not verify the I.D., feel unsafe, or suspect
criminal activity, call 911 immediately.
Verify his/her I.D. through the view finder
(peephole).
The Scam.
Criminals often target elderly victims, and operate during normal business hours (9am-5pm), making them less likely to
question the situation. These impersonators use false covers such as; utility companies, delivery companies, and companies
such as plumbing or electrical contractors. A common ploy being used is; “A pipe broke down the block and we have to
check the water.” Once inside, the perpetrator(s) manipulate and distract a victim while pocketing their valuables.
ATM Skimming.
What Can I Do?
Before Using
Give the card reader a tug. See if it feels
loose or out of place. Inspect the ATM, gas
pump, or credit card reader before using it.
Be suspicious if you see anything loose
crooked or damaged, or if you notice
scratches or adhesive tape/residue.
The Scam.
ATM “Skimming” occurs when a criminal attaches a phony card reading device over the real card reader
located either at the lobby entrance door or on the ATM machine, the phony device looks identical to the
real device and is equipped with electronic recorders that will capture the financial information from your card.
This data is later used to create “cloned” cards which will later be used to withdraw money.
Money Trap
Be aware of "Money Trapping", where the
criminal attaches a device to the cash
dispenser "trapping" the customer's money
and retrieves it after the customer leaves the
ATM area.
Protection
When entering your PIN, cover the keypad
with your other hand to prevent possible
hidden cameras from recording your number.
Be careful of ATMs in tourist areas - they
are a popular target of skimmers
Be Aware
Tug
These devices are usually
attached with two sided tape and
can be discovered by simply
tugging on areas where the card
must be swiped.
Skimming device can also be affixed to the
card reader at the entrance door to the ATM.
Door
Report It.
Immediately report any skimming devices
to your financial institution and the NYPD
by calling 911.
TIPS FOR YOUR PERSONAL SAFETY
Walking.
What Can I Do?
Use well-populated and
well-lit streets.
People
If you're driven home, ask the
driver to wait until you are
safely inside.
Escort
If you suspect you're being
followed, stay away from
deserted blocks and head for an
area where there are people or
to the nearest open store.
Open Stores
Immediately report a theft or suspicious
activity to the NYPD by calling 911.
Report It.
Should a motorist bother you
while you are walking, reverse
your direction. If you are still
followed, seek a safe location
and yell for help, if possible.
Evade or Yell
TIPS FOR YOUR PERSONAL SAFETY
Home.
What Can I Do?
Have your keys ready before you
get to the door.
Keys
If you live in an apartment, close
the lobby door behind you,
especially if a stranger is
Lobby Door
If a stranger asks to use the phone,
keep your door locked and tell them
you will place the call for them.
Keep him/her out of your home.
Strangers
If there is an emergency, call
9-1-1. Call from a pay phone or a
neighbor's house. Wait there for
the police to arrive
Call 911
Make sure your entrance area is well lit.
Entrance
Make all visitors and delivery
persons use the doorbell.
Visitors
Place your name on the inside of the
mailbox where only the mail carrier
will see it. If a name must be on the
outside, use only the last name, e.g.,
the Smiths.
Mailbox
Should you arrive home and find
signs of a burglary, STAY OUT.
Vacate
TIPS FOR YOUR PERSONAL SAFETY
Elevator.
What Can I Do?
When waiting for an elevator,
leave the lobby/hallway if
someone makes you feel
uncomfortable.
Waiting
Stand between the control panel
and door when in the elevator.
Location
If accosted, press as many buttons as
possible to try and get the elevator to
stop at the next floor.
Buttons
Check the elevator's mirror
before entering.
Mirror
Immediately report a theft or
suspicious activity to the NYPD by
calling 911.
Report It.
Exit the elevator if someone enters
that makes you feel uneasy.
Exit
If you feel the need to give an
excuse, you can say, "Oh, I
forgot my mail."
Forgot
TIPS FOR YOUR PERSONAL SAFETY
Driving.
What Can I Do?
TIPS FOR YOUR PROPERTY SAFETY
Parking.
What Can I Do?
Trunk
Keep your car well maintained and
the gas tank at least half full to
avoid getting stranded.
Gas Tank
Put your purse on the floor of your car.
Purse
Drive carefully - Help us achieve
our Vision Zero goal of no vehicle
related deaths
Vision Zero
Should you suspect that you are
being followed, make several turns
down active streets.
If the vehicle continues to follow,
head for the nearest police station,
fire house, or open store.
Evade
Keep valuables secured in the trunk,
not lying on the seat next to you.
Park
Look around before exiting your car.
Look
Close all windows and lock the doors.
Close
Take any valuables with you.
Take
Park in a well-lit area to
discourage a personal attack and
reduce the risk of your car being
TIPS FOR YOUR PERSONAL SAFETY
Purse/Wallet.
What Can I Do?
Carry purses or briefcases in a manner
that will allow you to let go.
Grip
Always be aware of your
surroundings and carry your
pocketbook clasp toward you,
close to your body, tucked in the
bend of your elbow as if it were a
football.
Carry
Be particularly aware of your
purse/wallet in crowded situations,
such as rush-hour trains and
buses.
Purse
If you are jostled in a crowd, be
aware that a pickpocket might be
responsible.
Bumps Divide money between your
purse/wallet and pockets.
Cash & Cards
Straps placed across your shoulder,
around your neck or wrapped around
your waist have caused injuries
because women could not free
themselves during a purse snatch.
Straps
Carry your keys on your person
separate from your identification.
Keys
If there is a long strap, wrap it
around the bag.
Long Strap
If someone attempts to snatch your
pocket book, let go of it, especially if
there is a weapon involved.
Release
TIPS FOR YOUR PERSONAL SAFETY
Subway and Bus.
What Can I Do?
Use only entrances marked by a
green indicator, where there is a
clerk present 24 hours a day.
Entrance
Use designated waiting areas
during off-peak hours.
Wait
Cover jewelry; turn stone rings
toward the palm side of your hand.
Jewelry
Stay awake and aware and exit
with the crowd.
Awake
Be aware of your wallet/purse to
avoid a pickpocket
Stay Alert
Wait and walk close to the wall.
Walk
Have your money or metro card
available.
Ready
Wait for the bus on the sidewalk
away from the curb.
Sidewalk
Ride in the conductor's car during
off-peak hours.
Ride
Sit in the center of the car, away
from the door, to avoid a purse or
chain snatch.
Sit
Sit near the front of the bus.
Sit in Front
TIPS FOR YOUR PERSONAL SAFETY
Phones/Social Media.
What Can I Do?
When recording an outgoing
message on your answering
machine, avoid leaving your name,
phone number or a message that
you're not at home.
Stay Aware
Say your message confidently.
Confidence
A good message is, "We are
unable to answer the phone,
please leave a message."
Message
Immediately report a theft or
suspicious activity to the
NYPD by calling 911.
Report It.
Don’t post when you’ll be
away or on vacation in social
media networks.
Information
Register your Smart Phones
and Tablets FREE with the
NYPD.
Register
Report It.
Green Dot Card Scam.
What Can I Do?
If you can not verify the I.D., feel unsafe, or
suspect criminal activity, call 911 immediately.
Caution
Be suspicious of callers who
demand immediate payment for
any reason.
Information
Never give out personal or financial
information to anyone who emails
or calls you unsolicited.
Know Them
Never wire money, provide debit or
credit card numbers or Green Dot
Money-Pak card numbers to
someone you do not know.
Know This
Utility companies and government
agencies will not contact you
demanding immediate payment by
Money-Pak.
Remember
Remember that anyone who has the
number on a Green Dot Money-Pak
card has access to the funds on
the card.
The Scam.
People are losing thousands of dollars in a phone scam involving Green Dot MoneyPak cards.After receiving a call
from someone who claims to be collecting a debt from either a Utility Company, the IRS or as settlement for an
auto accident; people are being threatened with the loss of their heat, electric, possible deportation or criminal
prosecution. Three typical scenarios:
IRS Scam -- A caller informs the victim that they owe back taxes to the IRS and must make immediate
payment with a Green Dot Money-Pak.
Accident Scam -- The victim’s family member had a car accident and the caller threatens physical violence unless
immediate reimbursement is made with a Green Dot Money-Pak.
Utility Scam -- Utility companies demand immediate payment by Green Dot Money-Pak or your electricity or
gas will be turned off.
TIPS FOR YOUR PERSONAL SAFETY
ATM.
What Can I Do?
Be aware of suspicious
people near the entrance.
Be Aware
Avoid ATM's that have
unlocked doors or are directly
out on the street.
Indoor
Put your money away and
take your card and receipt
before exiting an ATM.
Money
Your card is exclusively for
your entry only.
Card
Make sure the door closes
behind you.
Lock
Use well-lit, well-populated ATM's.
People
Immediately report a theft or suspicious
activity to the NYPD by calling 911.
Report It.
Block a bystander's view
when doing your transaction.
View
Use mirrors, positioned at the
ATM, to see behind you.
Mirrors
For drug-related issues call the Mayor’s Drug Hotline at
1 (888) 374-DRUG (3784).
If you have information about past crimes,
Call 1 800-577-TIPS (8477)
Rewards up to $2,000
To report an illegal handgun,
Call 1 866 GUN-STOP (486-7867)
Rewards up to $1,000
If you have any information or concerns about crews or gangs
in your neighborhood, contact the Juvenile Justice Division at
(212) 343-3707.
All numbers are
CONFIDENTIAL.
www.youtube.com/nypd
www.facebook.com/nypd
www.twitter.com/nypdnews
www.nyc.gov/nypd
WILLIAM J. BRATTON
Police Commissioner
BICYCLE SAFETYTIPS & RULES
more at www.nyc.gov/bikes
0
5000
10000
15000
20000
12,000
6,000
5,591
1992-2001
2,315 Lives Saved
TWO DECADE COMPARISON
NYC BLACK MURDER VICTIMS
Previous 10 Years
1992-2001
Last 10 Years
2002-2011
2002-2011
3,276
Vs.
-41%
WILLIAM J.BRATTON
Police Commissioner
WILLIAM J.BRATTON Police Commissioner
THE SCAM UNFOLDS LIKE THIS:
The spiritual blessing con game is a scam that targets
elderly women, primarily from the Chinese community.The
perpetrators are typically Chinese women who approach
potential victims on the street and engage them in conversa-
tion.The perpetrator will convince her victim that he or she
is being followed by evil spirits and that bad luck or illness
will befall the victim or members of his or her family.The
con artist then tells her victim that she will help, but only if
the victim brings all of her valuables (money and jewelry) to
a meeting place where her belongings will be placed into a
“good luck” bag for three days. Unfortunately, when the
victim opens the bag she will discover that all of her money
and jewelry have been removed and replaced with valueless
items.
AVOID FALLING VICTIM TO THIS CRIME, PLEASE
REMEMBER THE FOLLOWING TIPS:
Don’t believe strangers who say they can remove bad
luck or evil spirits.
Don’t hand your valuables over to strangers.
Perpetrators are Mandarin or Cantonese speaking
females 30 - 40 years of age, working in groups of three (3).
If you are approached by such a person, or people, call
911 immediately!
If you have any information that may help the police regard-
ing these incidents, please call Crime Stoppers @ 1-800-
577-TIPS
BEWARE:
THE SPIRITUAL BLESSING CON GAME
CRIME PREVENTION SECTION
WILLIAM J.BRATTON Police Commissioner
Taxi Cab Safety Tips.
WILLIAM J.BRATTON Police Commissioner
Mobile Phone Safety Tips.
Beware of any caller claiming
to be in dire need of money.
Do not panic and say a
family member’s name.
Verify the caller is who
they say they are.
Ask for a call back number
and tell the caller you will
call them back.
Never wire money in a panic.
For more Safety Tips and
news follow us @facebook.com/nypd
Beware of the Telephone Scam.
WILLIAM J.BRATTON
Police Commissioner
Beware of the Telephone Scam!
Telephone
Scam Alert
Beware of people calling you on the phone and asking you to wire money.
Anyone is a potential victim!
The target victim of this scam is called by someone claiming to be a relative who needs
bail money to get out of jail.
Or they may claim your family member has been kidnapped and will demand ransom be
paid via a money transfer service such as Western Union.
Anyone calling and asking you for money MUST be considered suspicious.
If your recieve a call asking you to wire money
there is a chance you are being scammed.
Crime Prevention Tips
Hang up the phone.
Remain calm and contact your loved one to verify their safety.
Never wire money in a panic.
Never give your personal or financial information to the caller.
CALL 9-1-1
WILLIAM J.BRATTON Police Commissioner
Telephone Scam Safety Tip.
SAFEGUARD YOUR VEHICLE
Vehicles are stolen for parts, insurance fraud,
retagging, exporting, and joy riding.
To help prevent the theft and damage to your
vehicle, we suggest the following:
Always lock and secure your vehicle.
Always activate your alarm every time you leave
your vehicle.
Never leave the keys in the ignition when you exit
the vehicle.
Never leave your property in your vehicle. Items such
as loose change, shopping bags, GPS, cell phones,
laptops, tablets and the charging devices related to
electronic devices are targeted by thieves.
Park in high traffic or well lit areas, when possible.
Enroll in NYPD anti-theft programs such as
Operation ID and Combat Auto Theft.
Contact your local precinct crime prevention officer
or visit our website at www.nyc.gov/nypd about
these free programs.
IF YOUR CAR IS STOLEN:
Report the theft to the police, dial 911.
ATTEND YOUR LOCAL PRECINCT
COMMUNITY COUNCIL
Meetings occur once a month
except for July and August.
For the time/date, call your
local precinct Community Affairs
Officer or visit our website
listed below.
www.nyc.gov/nypd
Emergency situations...call 911
Non-emergencies.........call 311
Suspicious activity .......1-888-NYC-SAFE
WILLIAM J.BRATTON Police Commissioner
For further information please contact our Crime Prevention Section
at (646) 610-5323 or via email crimeprevention@nypd.org
If you have information regarding pharmacy robberies or burglaries of
prescription medicines please call Crime Stoppers at 1-800-577-TIPS,
text "TIP577" (plus your message) to "CRIMES" (274637).
CRIME DOESN’T PAY. CRIMESTOPPERS DOES.
Sponsored by the New York City Police Foundation
PRESCRIPTION DRUGS KILL.
REWARDS UP TO $2,000
CALL 1-800-577-TIPS
REWARDS UP TO $2,000
for information leading to an arrest and an indictment.
CALL 1-800-577-TIPS
TWITTER PHASE TWO
DCCP
• Does Twitter fit in with the work of
DCCP?
 Increasing awareness to services for victims
 Announcing partnerships with other city
agencies
 Informing community about upcoming events
 Below is a list of example tweets:
◦ National Crime Victims’ Rights Week begins April
6. Visit www.ovc.gov for information about
resources and events. #NYPD2014
◦ Free resources are available to help victims of
financial fraud this #NYPD2014. Download here:
http://ow.ly/ q1Nmi
◦ April 7-11 is National Youth Violence Prevention
Week. Learn how to engage your community:
http://ow.ly/ rpMKA #NYPDProtectOurKids2014
 Contact information on presenter:
◦ Captain Oliver Pu-Folkes, Commanding Officer,
Collaborative Initiative within the Office of
Collaborative Policing
◦ Office # 646-610-8363
◦ Cell # 917-681-2152
◦ Email: Oliver.Pufolkes@nypd.org;
TWITTER PHASE TWO
DCPI
Twitter How-To Part 2
Dos and Don’ts
DEPUTY COMMISSIONER PUBLIC INFORMATION
Twitter is about sending and receiving group messages. The messages are limited to 140 characters and
they are called tweets. It has many add-ons that make it powerful, but text messages are the real
answer to the “what is Twitter question”. Twitter also is considered a social networking service because
people create profiles and connect with other people electronically on the service. The connecting
process is similar to Facebook, only on Twitter the people who connect with you are called "followers"
instead of "friends." As with Facebook, you develop a list of connections whose profiles you can browse
and with whom you can swap messages.
People use Twitter to learn about topics they care about and to share their thoughts with other people--
in other words, to both send and receive messages. After the service launched in 2006, it quickly
became a major communication platform for news and information, used both professionally and
personally. Millions of people use it to keep up to date on news and trends in their professions or areas
of interest, simply by reading tweets.
Celebrities and media professionals are big Twitter users, sending tweets out to legions of followers.
Politicians and government officials also send many tweets, which often are quoted in the media as
sources of news. Because Twitter is a two-way messaging system, most Twitter users also choose to
communicate their own thoughts and ideas by writing and sending tweets to their followers. Those
followers can include friends, professional colleagues, others working in the same field, members of
other niche audiences, and even the general public. Photos and web links can also be added into tweets
however, they do take up some of the 140 character limitation.
Twitter by default publishes all of your tweets in a public timeline that anyone can browse. You can
make your tweets private, but that severely limits the usefulness of your Twitter account. If people can't
browse your tweets because they're private, fewer people will be able to "follow" you, and Twitter is all
about people "following" or text-talking to other people.
Twitter Jargon
Tweet -- Tweet (noun) is a message posted on Twitter with 140 or fewer characters, also called a post or
an update. Tweet (verb) means to send a tweet (AKA post, update or message) via Twitter.
@ Sign-- The @ sign is an important code on Twitter, used to refer to individuals on Twitter. It is
combined with a username and inserted into tweets to refer to that person or send them a public
message. (Example: @username.) When @ precedes a username, it automatically gets linked to that
user's profile page.
Mention -- A mentions refers to a tweet that include a reference to any Twitter user by placing the
@symbol in front of their handle or username. (Example: @username.) Twitter tracks mentions of users
when the @symbol is included in the message.
Profile -- A Twitter profile is the page that displays information about a particular user.
Blocking -- Blocking on Twitter means preventing someone from following you or subscribing to your
tweets.
Direct Message, DM -- A direct message is a private message sent on Twitter to someone who is
following you. These cannot be sent to anyone who is not following you. On Twitter's website, click the
"message" menu and then "new message" to send a direct message.
Favorite -- Favorite is a feature on Twitter that allows you to mark a tweet as a favorite to easily see it
later. Click the "Favorite" link (next to a star icon) beneath any tweet to favorite it.
Find People/Who to Follow -- "Find people" is a function on Twitter now marked "Who to Follow" that
helps users find friends and other people to follow. Click "Who to Follow" at the top of your Twitter
home page to start finding people. This article explains how to find celebrities on Twitter.
Follow, Follower -- Following someone on Twitter means subscribing to their tweets or messages. A
follower is someone who follows or subscribes to another person's tweets. Learn more in this guide to
Twitter followers.
Handle, Username -- A Twitter handle is a username selected by anyone using Twitter and must contain
fewer than 15 characters. Each Twitter handle has a unique url, with the handle added after
twitter.com. Example: http://twitter.com/username.
Hashtag -- A Twitter hashtag refers to a topic, keyword or phrase preceded by the # symbol. An example
is #skydivinglessons. Hashtags are used to categorize messages on Twitter. Read a definition of hashtags
or more about using hashtags on Twitter.
#FF or Follow Friday -- #FF refers to "Follow Friday," a tradition that involves Twitter users
recommending people to follow on Fridays. These tweets contain the hashtag #FF or #FollowFriday. The
Guide to Follow Friday explains how to participate in #FF on Twitter.
Promoted Tweets -- Promoted tweets are Twitter messages that companies or businesses have paid to
promote so they appear at the top of Twitter's search results.
Reply, @Reply -- A reply on Twitter is a direct tweet sent by clicking on the "reply" button that appears
on another tweet, thus linking the two tweets. Reply tweets always start with "@username."
Retweet -- A retweet (noun) means a tweet that had been forwarded or "resent" on Twitter by
someone, but was originally written and sent by someone else. To retweet (verb) means to send
someone else's tweet to your followers. Retweeting is a common activity on Twitter and reflects the
popularity of individual tweets.
RT -- RT is an abbreviation for "retweet" that is used as a code and inserted into a message being resent
to tell others that it's a retweet.
Short Code -- On Twitter, the short code refers to a 5-digit phone number that people use to send and
receive tweets by SMS text messages on mobile phones. In the United States, for example, the code is
40404.
Timeline -- A Twitter timeline is a list of tweets that is dynamically updated, with the most recent
appearing at the top. Each user has a timeline of tweets from the people they follow, which appears on
their Twitter home page. The tweet list appearing there is called a "home timeline." Learn more in this
Twitter timelines explainer or this tutorial on Twitter timeline tools.
Top Tweets -- Top tweets are the tweets Twitter deems to be most popular at any moment based on a
secret algorithm. Twitter describes top tweets as messages "that lots of people are interacting with and
sharing via retweets, replies, and more." Top tweets are displayed under the Twitter handle
@toptweets.
Trending Topic -- Trending topics on Twitter are topics people are tweeting about that are deemed most
popular at any given moment. They appear on the right side of your Twitter home page. In addition to
the official "trending topics" list, many third-party tools are available for tracking the most popular
keywords and hashtags on Twitter.
Tweet Button -- Tweet buttons are buttons you can add to any website, which allow others to click the
button and automatically post a tweet containing a link to that site.
Twitterati -- Twitterati is slang for popular users on Twitter, people who usually have large groups of
followers and are well known.
Twitosphere -- The Twitosphere (sometimes spelled "Twittosphere") is all the people who tweet.
Twitterverse -- Twitterverse is a mashup of Twitter and universe. It refers to the entire universe of
Twitter, including all its users, tweets and cultural conventions.
Unfollow -- To un-follow on Twitter means to stop subscribing or following another person's tweets. You
un-follow people by clicking on "following" on your home page to see your list of followers. Then mouse
over "Following" to the right of any user's name and click the red "Unfollow" button.
NYPD Twitter DOs
NYPD Twitter DON’Ts
Maintain Your Account
Update daily (if possible).
Use Photos
Tweets that include photos or video links
are retweeted at a much higher rate than
those with text alone.
Respond Quickly to Simple
Comments & Questions
Take the time to be social and engage
with those who have taken the time to
follow you.
Strive for Engagement
Ask and answer questions, join
conversations and groups, comment on
others’ updates, retweet, etc.
Over Tweet
Consider quality vs. quantity. Ask
yourself whether the content you’re
tweeting is useful.
Just Tweet Headlines & Links
To add value to the tweet, give your take
on the subject or pull an interesting quote
from it.
Argue
Keep your tweets positive. Keep hot-
button topics out of your stream. Know
when it’s appropriate to step back
instead of adding fuel to the fire.
Use Police Jargon
Avoid using police jargon, codes and
slang in your tweets.
Share Your Accomplishments
Tweet the positive accomplishments
within your command/precinct.
Include Useful Hashtags (#)
Think of a hashtag as a search term. Use
no more than two hashtags per tweet.
Use Abbreviations & Acronyms
When Possible
Learn the Twitter lingo.
Proofread Your Tweet
Read your tweet twice before posting.
Search Twitter for Comments
Use search. Twitter’s search bar is one of
its greatest assets.
Thank People for Comments,
Follows, Retweets
If you wish to give a more personal
thanks, send a direct message (DM) to
that person.
Use Modified Tweet (MT) to Retweet (RT) a
Long Tweet
If you “Modify a Tweet,” the proper
protocol would be to use “MT @
username:” prior to the message. This
lets the reader know that you made
changes to it.
Use a URL Shortner for Long Links
URL shorteners are tools which make
long hyperlinks much shorter, saving
character space (ex: Goo.gl, Bit.ly).
Extend Replies to One Person
Twitter is a social platform, take the time
to engage all who might contact you.
Use CAPS
ALL-CAPITAL LETTERS are considered
as “shouting” and are difficult to read.
Use All 140 characters
Try to use 100 - 125 characters to leave
room for retweets (RT).
Delete Your Tweets
Don’t. If in doubt, refer to Department
Counsel Guidelines.
Ignore Negative Tweets or Complaints
You do not have to respond to every tweet,
but admit mistakes when you need to,
and share how you’re going to address
any issues. A simple response can actually
turn an angry detractor into an appreciative
supporter of the department.
Compromise a Case with a Tweet
Refer to the Patrol Guide.
Mention a Condition without a Conclusion
Before you write about a condition,
reflect on what you are doing to
change that situation.
√
X
Ideas for Tweets
How to Get Involved ■ Thank People ■ Special Category Missing ■
Crime Prevention ■ Local Events: Before & After ■ Officer of the Month ■
Domestic Violence: Tips, Events, Services ■ Traffic Safety & Enforcement ■
Youth Officer: Explorers, Schools, PAL, ect. ■ Precinct Community Council ■
Traffic Conditions ■ Community Affairs ■ Holiday Wishes ■ Initiatives ■
Auxiliary Police & Crossing Guards ■ Department Sports ■ Clergy Liaisons ■
Neighborhood Visits: Stores, Religious ■ Behind the Scenes
1
Tweeting Guidelines
 It is the policy of the New York City Police Department that all existing rules, laws,
regulations, orders, and directives that govern on- and off-duty conduct are applicable
to conduct associated with social media and networking
 Use common sense—remember that what you write is public information
 Please familiarize yourself with the inserted Patrol Guide procedures concerning
Performance on Duty – Prohibited Conduct (203-06), Public Contact – Prohibited Conduct
(203-10) and Release of Information to New Media (212-77)
 Below is a list of general guidelines for Dos and Don’ts concerning Twitter posts (please
note this list is not exhaustive in nature) :
Tweet Suggestions:
 Traffic conditions
 Community Information
 Advisories and Alerts
o Missing Persons
o Amber Alerts
o Crime Alerts (i.e. car break ins, ID theft, or train robberies)
o Major events within the precinct boundaries (before, during,
and after)
o Emergencies
 Weather Alerts and Tips
 Crime Prevention tips
 Domestic Violence tips
 Links to other NYC Agencies
 Information pertaining to In Case of an Emergency
 Wanted Posters
 Exceptional police work
 Commendations (internal and external)
 Pertinent precinct personnel contact information
(i.e. Crime Prevention and Community Affairs)
 Patterns or Crime Hot Spots
 Crime prevention tips
 Local news media articles or updates
 Retweets of interagency information
(i.e. Politicians, Community Groups, 311, NYC.gov)
 Appreciation toward community groups
 Youth programs and information
 PAL, Sports
 Ask for questions
2
 Community Affairs
 Holidays
 Thanking the public
 Public invitation to events
 Use Photos
 Tag people
 Use hashtags
 Use some shorthand
 Get involved
 Retweet important topics or police news
 Local issues and news
Tweets to Avoid
 Crime scene information/photos
 Ongoing police investigations
 Becoming involved in a public argument
 Using police jargon
 Use of CAPS
 Use all shorthand
 Use all the characters
 I-Cards
 Specific Retweets
 Compromising photos or information linked to MOS or public
individuals/groups
 Abusive language or comments
 Discriminating or bias information
 Any information that is confidential in nature
o Color of the day
o Muster points and personnel numbers
o Detail Rosters
o Personal contact information of MOS/Public officials
o Any information that may hinder police response to
emergencies or prevent effective police investigations
 Discrediting of public officials, MOS, or the public in general
 Any conduct that is specifically prohibited in the above mentioned
Patrol Guide procedures
 Political endorsements
TWITTER PHASE TWO
NYPD
Phase 1 Success Stories
Phase One, Twitter Commander Success Stories
1. Tweet-Along, 112th
Pct.
Forest Hills residents were allowed virtual access to a tour on patrol with the 112th
Precinct.
Photographs and job summaries were Tweeted throughout the tour, giving community members an
exciting chance to see their neighborhood through the eyes of an NYPD patrol sector. This Twitter
segment was followed by several media outlets, and was received positively.
2. Blood Drive, PSA-6
During the month of April, community residents were notified via Twitter of an upcoming Blood Drive to
be held at PSA-6. These notification Tweets spread through the community generating interest and
enthusiasm, and greatly increasing participation. During a typical blood drive, approximately twenty
donors respond, but following the Twitter push, thirty seven donors responded to give blood and help
save lives. So great was the level of interest following the Twitter push, the blood drive will return again
to PSA-6.
3. Lindenwood Flooding, 106th
Pct.
In the Lindenwoood section of Howard Beach, Queens, dozens of basements were flooded due to a
combination of heavy rains and sewer problems. Some first-floor apartments were also flooded as
residents pumped out their homes. About 10 blocks and 100 homes were affected. Residents were
kept updated of relief services through @NYPD106Pct. Information provided was retweeted numerous
times and used to help residents navigate this crisis.
4. Train Derailment, 112th
Pct.
On a busy Friday morning in May, a Manhattan-bound F train derailed in Queens, injuring 19 passengers
and causing a major disruption to multiple subway lines. 15 passengers suffered minor injuries due to
the derailment, while others were treated at area hospitals with more serious injuries, mostly from
inhaling smoke. The police and fire departments evacuated 1,000 passengers from the train through
subway grates. The passengers had been stranded underground for about an hour. During the incident,
@NYPD112 kept New York City residents posted on the event, allaying fears and allowing people to
redirect their commute. The @NYPD112 Tweets were the first and primary source of information
among all city agencies.
5. Twitter Easter Egg Hunt, 112th
Pct.
In a fun twist on the traditional Easter egg hunt, four eggs were hidden within the confines of the 112
Precinct with clues to their location Tweeted out by the precinct commander. During the day, clues
revealed the eggs were with various sector cars with instructions to look for RMP numbers, approach
the officers and give fun passwords to receive an egg. The lucky winners finding the eggs received an
NYPD baseball cap and a gift card. Photographs of the winners were then later posted on the 112th
precinct’s Twitter feed.
6. Puerto Rican Day Parade, 25th
Pct.
Before the annual Puerto Rican Day Parade, numerous Tweets and Retweets were delivered to the
community advising of road closures and traffic detours along the parade route and in nearby areas.
This allowed community residents to better plan their weekend travel plans in advance of the parade,
reducing traffic congestion and creating a safer environment to enjoy the festivities.
7. Violent Gang Takedown, PSA-6
During a carefully coordinated operation in the Manhattanville and Grant housing projects, 40
suspected gang members were arrested in connection with a massive conspiracy and gang investigation.
The suspects — members of Make It Happen Boys, Money Avenue and 3 Staccs — were responsible for
at least 19 shootings and two homicides. During this large scale sweep, residents of the development
were advised via Twitter to remain calm. These Tweets engaged the community and allowed for the
peaceful completion of one of the largest gang takedowns in New York City history.
TWITTER PHASE TWO
DCSI
Twitter Metrics
NYPD Social Toplines
MAY 30, 2014 - JUNE 15, 2014
ENGAGEMENT
2.93 2.13 .57
19.90 15.48 2.27
APPLAUSE
14.05 36.65 2.35
GROWTH
6.0% 2.0% 21.0%
AMPLIFICATION
@CommissBratton
Source: Deputy Commissioner, Strategic Initiatives
@NYPDNews Precinct Initiative
@CommissBratton @NYPDNews Precinct Initiative
@CommissBratton @NYPDNews Precinct Initiative
@CommissBratton @NYPDNews Precinct Initiative
(AVG. REPLIES/TWEET)
(AVG. FAVORITES/TWEET)
(AVG. RETWEETS/TWEET)
(% WEEK FOLLOWER GROWTH)
FOLLOWER GROWTH
0
500
1000
1500
2000
NYPD106Pct
NYPD112Pct
NYPD25Pct
NYPD83Pct
NYPDChiefBanks
NUMBER OF
FOLLOWERS
DATES
NYPDPSA6
4/22 5/2 5/9 5/28 6/3 6/5 6/6 6/165/15 5/16 5/19 5/27
NYPD Social Toplines
MAY 30, 2014 - JUNE 15, 2014
Source: Deputy Commissioner, Strategic Initiatives
NYPD Social Campaigns
MAY 30, 2014 - JUNE 15, 2014
@NYPD112PCT TRAFFIC
Source: Deputy Commissioner, Strategic Initiatives
SUMMONSES ISSUED:
157 Failure to Yield
to a Pedestrian
49 Cell Phone Usage
105 Disobey Sign
W. HARLEM CREW TAKEDOWN
NYPD in the News
MAY 30, 2014 - JUNE 15, 2014
Source: Deputy Commissioner, Strategic Initiatives
NYPD in the News
MAY 30, 2014 - JUNE 15, 2014
STABBING ARREST
Source: Deputy Commissioner, Strategic Initiatives
W. HARLEM CREW TAKEDOWN
HIGHLIGHTING SERVICE
CRIME PREVENTION AND
QUALITY OF LIFE
NYPD Precinct Highlights
MAY 30, 2014 - JUNE 15, 2014
Source: Deputy Commissioner, Strategic Initiatives
NYPD Most Shared Content
MAY 30, 2014 - JUNE 15, 2014
Source: Deputy Commissioner, Strategic Initiatives
UPWORTHY PIECE ON CHAPLAIN LATIF
IG APPOINTMENT AND #CHANGETHENYPD
NYPD Chaplain Latif was awarded the Alumni  Distinguished 
Service Award by the NYU College of Arts and Sciences.  The 
video of his speech is going viral on social media via Upwor‐
thy, one of the largest sources of shared material  on the web.  
Coordinated campaign by local organizations  to publicize Communities  United  for Police 
Reform’s newly  released  report  entitled  “Priorities  for the New Inspector General:  Pro‐
moting  Safety, Dignity and Rights for All New Yorkers.”   
NYPD Social, Week Ahead
MAY 30, 2014 - JUNE 15, 2014
Source: Deputy Commissioner, Strategic Initiatives
Page 1
TWITTER PHASE TWO
Appendix A
Patrol Guide Procedures
 203-06
 212-49
 212-77
Operations Order (updated June 17, 2014)
 22 of 2014
Mayor’s Social Media Policy (NYC)
NEW  YORK  CITY  POLICE  DEPARTMENT
PERFORMANCE
ON DUTY –
PROHIBITED
CONDUCT
1. Consuming any amount of intoxicants while on duty whether in
uniform or civilian clothes.
a. Member assigned to duty in civilian clothes may be granted
permission by the bureau chief/counterpart concerned based upon the
nature of the member’s assignment.
2. Consuming intoxicants while in uniform whether on or off duty.
3. Bringing or permitting an intoxicant to be brought into a Department building,
facility, booth, boat, or vehicle, except in performance of police duty.
4. Entering premises serving intoxicants, except for meal or performance of duty.
5. Carrying a package, umbrella, cane, etc., while in uniform, except in
performance of duty.
6. Recommending use of particular business, professional or commercial
service to anyone except when transacting personal affairs.
7. Steering business, professional or commercial persons to a prospective
client requiring such services except when transacting personal affairs.
8. Consenting to payment by anyone to regain lost or stolen property or
advising such payment, except towing fees as provided by law for
recovered stolen vehicles.
9. Riding in any vehicle, other than a Department vehicle to which assigned,
while in uniform, except when authorized or in an emergency (sergeants
and police officers only).
10. Using Department logo unless authorized by Police Commissioner.
11. Wearing any item of apparel which contains a Department logo or shield,
or in any way identifies its wearer with the New York City Police
Department, unless approved by the Uniform and Equipment Review
Committee, prior to being worn by a member of the service, uniformed or
civilian, on or off duty.
a. This prohibition extends to the use of the Department logo or shield in
artistic or mural form, in caricature or cartoon-like representation, or on
such items that include, but are not limited to:
(1) Pins
(2) Jewelry
(3) Hats
(4) Mugs
(5) Clothing items
(6) Patches
(7) Writing implements
(8) Challenge coins
(9) Department property (walls, muster room entryway, watercraft,
etc.)
(10) Any other adornment or curio.
12. Engaging in card games or other games of chance in a Department facility.
13. Engaging in illegal gambling anywhere except in performance of duty.
PATROL GUIDE
Section: General Regulations Procedure No: 203-06
PERFORMANCE ON DUTY – PROHIBITED CONDUCT
DATE ISSUED: DATE EFFECTIVE: REVISION NUMBER: PAGE:
08/01/13 08/01/13 1 of 2
PATROL GUIDE
PROCEDURE NUMBER: DATE EFFECTIVE: REVISION NUMBER: PAGE:
203-06 08/01/13 2 of 2
NEW  YORK  CITY  POLICE  DEPARTMENT
PERFORMANCE
ON DUTY –
PROHIBITED
CONDUCT
(continued)
14. Having any person make a request or recommendation that affects the duties of
any member of the service, except as provided by Department procedures.
15. Engaging in conduct defined as discriminatory in P.G. 205-36,
“Employment Discrimination,” “SCOPE” statement.
16. Using Department letterhead, personnel, equipment, resources, or
supplies for any non-Department purpose or non-city purpose.
17. Using any electronic/digital device (e.g., personal gaming device, MP3
player, personal digital assistant, Bluetooth headset, etc.) while on duty.
NOTE A cellular phone is authorized to be used by members of the service when conducting
official Department related business, or on an assigned meal, or as otherwise authorized by
competent authority. The cellular phone must be carried in a concealed manner that
does not interfere with authorized equipment.
18. Manipulating manually or electronically, transmitting in any form, or
distributing any official Department recorded media or recorded media
coming into possession of the Department as evidence or for investigative
purposes except as authorized for official Department business. Recorded media
includes videotapes, photographic images or pictures, audio recordings,
electronic or internet files or any like forms to be available in the future.
19. Wearing, carrying, or using an unauthorized portable radio while on duty.
20. Making an unauthorized radio transmission.
NEW  YORK  CITY  POLICE  DEPARTMENT
PUBLIC
CONTACT –
PROHIBITED
CONDUCT
1. Using discourteous or disrespectful remarks regarding another person’s
ethnicity, race, religion, gender, gender identity/expression, sexual
orientation, or disability.
a. Members shall address the public using pronouns, titles of respect,
and preferred name appropriate to the individual’s gender
identity/expression as expressed by the individual. The term
“gender” shall include actual or perceived sex and shall also
include a person’s gender identity, self-image, appearance,
behavior, or expression, whether or not that gender identity, self-
image, appearance, behavior, or expression is different from that
traditionally associated with the legal sex assigned to that person
at birth.
2. Knowingly associate with any person or organization:
a. Advocating hatred, oppression, or prejudice based on race,
religion, gender, gender identity/expression, sexual orientation, or
disability.
b. Disseminating defamatory material.
c. Reasonably believed to be engaged in, likely to engage in, or to
have engaged in criminal activities.
d. Preventing or interfering with performance of police duty.
3. Divulging or discussing official Department business, except as authorized.
4. Manipulating manually or electronically, transmitting in any form, or
distributing any official Department recorded media or recorded media
coming into possession of the Department as evidence or for investigative
purposes except as authorized for official Department business. Recorded
media includes videotapes, photographic images or pictures, audio
recordings, electronic or internet files, or any like forms to be available in
the future.
5. Engaging in conduct prejudicial to good order, efficiency, or discipline of
the Department.
6. Making recommendation for or concerning any person or premises to any
government agency in connection with issuance, revocation, or
suspension of any license or permit, except when required in performance
of duty.
7. Soliciting, collecting, or receiving money for any political fund, club,
association, society, or committee.
8. Joining any political club within the precinct to which assigned.
9. Being a candidate for election to, or serving as member of a School
Board, if School District is located within City of New York (see Section
2103-a, Education Law).
10. While on duty or in uniform, endorsing political candidates or publicly
expressing personal views and opinions concerning the merits of:
a. Any political party or candidate for public office;
PATROL GUIDE
Section: General Regulations Procedure No: 203-10
PUBLIC CONTACT - PROHIBITED CONDUCT
DATE ISSUED: DATE EFFECTIVE: REVISION NUMBER: PAGE:
08/01/13 08/01/13 1 of 3
PATROL GUIDE
PROCEDURE NUMBER: DATE EFFECTIVE: REVISION NUMBER: PAGE:
203-10 08/01/13 2 of 3
NEW  YORK  CITY  POLICE  DEPARTMENT
PUBLIC
CONTACT –
PROHIBITED
CONDUCT
(continued)
b. Any public policy matter or legislation pending before any
government body; or
c. Any matter to be decided by a public election,
except with the permission of the Police Commissioner.
11. Having an interest in or association with premises engaged in illegal
gambling operations, smoke shops, after hours clubs, or similar illegal
activities, except in performance of duty.
12. Patronizing unlicensed premises (social clubs, after hours clubs, etc.)
where there is illegal sale of alcoholic beverages and/or use of drugs,
except in performance of duty.
13. Violating Section 1129 of the New York City Charter. This section
provides that any uniformed member who shall accept any additional
place of public trust or civil emolument, OR who shall be nominated for
any office elective by the people, and does not decline said nomination
within ten days, shall be deemed thereby to have vacated his or her
position/office in the Department. This vacatur of office shall not apply
to the following:
a. A member of a community board
b. An appointment, nomination, or election to a board of education
outside the City of New York
c. A member, who with the written authorization of the Mayor, shall
accept any additional place of public trust or civil emolument,
while on leave of absence without pay from the Department.
d. A member who, with the written approval of the Police
Commissioner, shall accept any additional place or position
outside the City of New York, limited to volunteer work as a
member or volunteer in, of, or for a community board, not-for-
profit corporation, volunteer fire department, or other similar
community-oriented entity.
14. Smoking in public view while in uniform.
15. Occupying seat in a public conveyance, while in uniform, to exclusion of
paying passenger.
16. Occupying seat on a train, while in uniform and assigned to train patrol
duties.
17. Using personal card describing police business, address, telephone
number, or title except as authorized by Department Manual.
18. Rendering any service for private interest, which interferes with proper
performance of duty.
19. Possessing or displaying police shield, IDENTIFICATION CARD
(PD416-091), or similar object except as authorized by the Police
Commissioner.
20. Failing to provide notice to the Department of an obligation or intention
to perform services in any federal military branch or state militia
organization.
PATROL GUIDE
PROCEDURE NUMBER: DATE EFFECTIVE: REVISION NUMBER: PAGE:
203-10 08/01/13 3 of 3
NEW  YORK  CITY  POLICE  DEPARTMENT
PUBLIC
CONTACT –
PROHIBITED
CONDUCT
(continued)
21. Serving on a community board’s Public Safety Committee (which deals
directly with Police Department and other law enforcement matters).
22. Voting on any matter that comes before the community board concerning
Police Department activities in the district that the board serves.
NEW  YORK  CITY  POLICE  DEPARTMENT
PURPOSE To cooperate with media representatives by not interfering or allowing others to
interfere with media personnel acting in their news gathering capacity.
NOTE A member of the press with proper credentials may not be excluded from an area where
the general public has access.
PROCEDURE Whenever a member of the service (uniformed or civilian) becomes involved in an
incident or confrontation with media personnel or media personnel are assaulted, harassed
or their vehicles/equipment are vandalized/damaged at the scene of news events:
UNIFORMED
MEMBER OF
THE SERVICE
1. Determine if any threat to safety of media representatives exists and take
appropriate action.
2. Request response of a supervisory officer.
SUPERVISORY
MEMBER
3. Cooperate with and assist media representatives and provide safe access
to the scene, if possible.
4. Conduct immediate investigation if member of the media is assaulted,
harassed or their vehicle/equipment is vandalized/damaged.
5. Attempt to obtain third party witnesses if confrontation with members of
the service or others.
6. Request all parties, including witnesses, if possible, to report to precinct
of occurrence for further investigation, when necessary.
7. Notify the Office of the Deputy Commissioner, Public Information
without delay.
NOTE The Office of the Deputy Commissioner, Public Information, is available 24 hours a day,
7 days a week for consultation and/or response to incidents involving the media.
Members of the service are required to immediately notify the Deputy Commissioner,
Public Information of any incident involving the media, regardless of the outcome of that
incident.
DESK OFFICER 8. Notify:
a. Commanding officer/duty captain
b. Lieutenant platoon commander
c. Operations Unit.
LIEUTENANT
PLATOON
COMMANDER
9. Respond to command, if in the field, and under the supervision of the
commanding officer/duty captain, conduct investigation of incident.
NOTE The commanding officer/duty captain will perform the duties of the lieutenant platoon
commander, if the platoon commander is unavailable.
PATROL GUIDE
Section: Command Operations Procedure No: 212-49
INCIDENTS INVOLVING MEDIA REPRESENTATIVES
DATE ISSUED: DATE EFFECTIVE: REVISION NUMBER: PAGE:
08/01/13 08/01/13 1 of 2
PATROL GUIDE
PROCEDURE NUMBER: DATE EFFECTIVE: REVISION NUMBER: PAGE:
212-49 08/01/13 2 of 2
NEW  YORK  CITY  POLICE  DEPARTMENT
LIEUTENANT
PLATOON
COMMANDER
(continued)
10. Prepare report on Typed Letterhead containing details of incident and
results of investigation and forward to:
a. Chief of Patrol/bureau chief concerned
b. Borough commander concerned
c. Commanding Officer, Public Information Division
d. Command file.
NOTE The Office of Deputy Commissioner - Public Information will maintain a central
repository of all reports received of incidents involving news media representatives.
11. Forward supplementary report, if necessary.
COMMANDING
OFFICER/
DUTY
CAPTAIN
12. Respond to command and supervise the investigation and preparation of
the report by the lieutenant platoon commander.
ADDITIONAL
DATA
Members of the service will not interfere with the video taping or the photographing of
incidents in public places. Intentional interference such as blocking or obstructing
cameras or harassing the photographer constitutes censorship. Working Press Cards
clearly state the bearer “is entitled to cross police and fire lines.” This right will be
honored and access will not be denied. However, this does not include access to interior
crime scenes or areas frozen for security reasons.
In order to cooperate more fully with members of the news media and provide them with
access to cover newsworthy events, the following guidelines will be adhered to unless
safety interests or proper performance of police duties require otherwise:
a. To the extent it is feasible to do so, the media’s access to demonstrations on
private property will not be impeded by the Department.
b. The media will be given access as close to the activity as possible, with a clear
line of sight and within hearing range of the incident.
c. When incidents spill over or occur on private property, members of the media will
not be arrested for criminal trespass, unless an owner or representative expressly
indicates that the press is not to be permitted to enter or remain on the property.
d. If the ranking officer at the incident determines that press access must be
restricted in certain circumstances (i.e., in order for the Department to carry out
its law enforcement functions), he retains the discretion to do so.
RELATED
PROCEDURES
Information Concerning Official Business of Department (P.G. 212-76)
Release of Information to News Media (P.G. 212-77)
FORMS AND
REPORTS
Typed Letterhead
NYPD Twitter Strategy
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NYPD Twitter Strategy

  • 1. William J. Bratton Police Commissioner ORIENTATION: NYPD Social Media Rollout One Police Plaza Monday, June 23rd , 2014 NYPD
  • 3. Index DCSI Contact List 1 Twitter Phase Two Agenda 2 DCSI: Introduction 3 DCPI: Twitter How-To 4 DCIT: Internet Policy Secure Practices 5 DCLM: Guidance on Legal Policy regarding Social Media 6 DCPI 7 Detective Bureau 8 Chief of Department & Strategic Communications 9 DCCP 10 DCPI: Twitter Hot-To Part 2 11 Phase 1 Success Stories 12 DCSI Twitter Metrics 13 Appendix A 14 Appendix B 15
  • 4. Deputy Commissioner Strategic Initiatives Office Contact List Main Line: 646-610-4057 Fax: 646-610-4026 Deputy Commissioner Zachary Tumin Deputy Inspector Brandon del Pozo Captain Ian Syversen Director Martha Norrick Lieutenant Rhonda O’Reilly-Bovell Sergeant Matthew Delaney Sergeant Brighid O’Neil Sergeant Stella Urban Police Officer Matthew Tocco Research Analytics Benjamin Singleton Policy Advisor Alden Foster Senior Police Administrative Aide Clare Cranston
  • 5. Page 1 TWITTER PHASE TWO Invited DC Zachary Tumin Capt. Frank Merenda Insp. Kerry Sweet Lt. Patrick Devito Insp. Jesus Pintos Sgt. Matthew Delaney DI Brandon del Pozo Sgt. Joseph Freer DI Luis Despaigne DI Anthony Tasso DI Jeffrey Schiff DI Andrew Savino Capt. Ian Syversen Sgt. LisaMarie Newkirk Sgt. Anthony Direnzo Sgt. Aaron Lai Dir. Martha Norrick Policy Adv. Alden Foster Capt. Oliver Pu-Folkes Lorraine Coleman Capt. Thomas Conforti Attny. Carrie Talansky Capt. Daniel Sosnowik Katherine Byrns June 23, 2014 ORDER OF PRESENTATION 1. POLICE COMMISSIONER TO ADDRESS GROUP 2. DCSI –INTRO 3. Twitter How-To (Part 1) 4. DCIT 5. BREAK 6. DCLM 7. DCPI / DETECTIVE BUREAU 8. LUNCH 9. CHIEF OF DEPARTMENT / CRIME PREVENTION 10. STRATEGIC COMMUNICATIONS 11. DCCP 12. DCPI Tweet Orientation
  • 6. Page 2 13. 5 PCT - COMMANDERS SPEAK ON EXPERIENCES 14. BREAK 15. DCSI 16. DCSI – Closing Commentary
  • 8. TWITTER PHASE TWO DCPI Twitter How-To Twitter basics
  • 9. TWITTER PHASE TWO DCIT Internet Policy Secure Practices
  • 10. Social Media Security May 2014 New York City Police Department Information Security Office TLP: GREEN TLP: GREEN
  • 11. Best Practices - Twitter • Users can protect themselves by following simple best practices. DCIT has implemented these mandatory policies: • Only NYPD approved devices can be used to access Twitter. • Personal devices shall never be used unless approved. • Strong passwords for Twitter accounts are required. • *Never* give the account username and password to anyone, ever, for any reason. • *Always* use Twitter’s multi-factor authentication feature, requiring a login code sent by SMS message to the user’s NYPD phone. • Computer and Operating Systems (including mobile devices) must have the latest patches, approved permissions/account configuration, antivirus engine and antivirus signatures. • *Never* click on URLs provided in DMs or @ communications. If a legitimate party needs to communicate a URL to the NYPD, ask them to send it over email (this has the double advantage of requiring an exchange that will prove the other party isn’t a bot). • Accessing shortened URLs is prohibited. A URL expander *must* be employed to view the full URL before accessing it. • Access to the NYPD Official Twitter accounts is authorized via HootSuite only. Other third party applications, or access via twitter.com are not authorized. • Log out of HootSuite and close the browser when not in use. This means closing *all* tabs in the browser, and all instances of separate windows of that browser. TLP: GREEN TLP: GREEN 1
  • 12. TWITTER PHASE TWO DCLM Guidance on Legal Policy regarding Social Media
  • 13. Disclaimer: “The official Twitter of the New York City Police Dept. Call 911 for emergencies - 311 for non-emergencies. Account not monitored 24/7.” Reports of crime  The purpose of Twitter is not to report emergencies, crimes, or quality of life conditions.  However, if someone reports a crime, emergency or quality of life condition on Twitter, you have an affirmative duty to address it. Allegations of corruption, misconduct or civilian complaints  Patrol Guide procedures 207-22 and 207-31 mandate that members of the service who become aware of allegations of corruption, misconduct or civilian complaints report said allegations to: (1) the commanding officer or (2) the Internal Affairs Bureau. Twitter policy allows for the removal of the following types of tweets:  Tweets threatening violence against others  Tweets of pornography or obscenity  Tweets of other people’s private and confidential information without their consent (e.g. street addresses, credit card numbers, social security numbers)  Tweets advocating unlawful or illegal activities  *Remember: Only Twitter can remove tweets Obscenity and Tweeting  Material is obscene if (1) the average person, applying contemporary community standards, would find that considered as a whole, its predominant appeal is to the prurient interest in sex, and (2) it depicts Office of the Deputy Commissioner Legal Matters
  • 14. or describes in a patently offensive manner, actual or simulated: sexual intercourse, criminal sexual act, sexual bestiality, masturbation, sadism, masochism, excretion or lewd exhibition of the genitals, and (3) considered as a whole, it lacks serious literary, artistic, political, and scientific value. Tweets = First Amendment Speech  Just because its offensive, doesn’t mean you can have it removed.  Example: “Officer Smith is a motherf*&ker #DieOfficerSmith” • The tweet is offensive but it is not threatening nor does it violate Twitter’s terms of use. Parolee Information  You may post information about released parolees.  Parolee information is available to the public on NYS Division of Parole’s website.  Do not editorialize. • Inappropriate: John Smith was released today on parole. He is now trolling your neighborhood. If you see him, keep your kids away from him. He’s a rapist! • Appropriate: John Smith, convicted of a rape in the 88 precinct in 2009, was released on parole today. Delete the Tweet  Wanted Posters must be removed upon sealing of an arrest.  Information that is no longer relevant to the public (e.g. missing person who was found or wanted person who was arrested) should be removed. Questions  Call the Legal Bureau (646) 610-5400 / 0700-2300 M-F  Call Operations outside of these hours (646) 610-5580 June 2014
  • 15. Twitter media policy Please see this article for more information on flagging and reporting other images violations. What can I upload? What will Twitter remove? Our goal is to provide a service that allows you to discover and receive content from sources that interest you as well as to easily share your content with others. We also want you to understand our guidelines for making sure your content is labeled appropriately. For the most part, using common sense won’t steer you wrong. If you upload media that might be considered sensitive content such as nudity, violence, or medical procedures, you should consider applying the account setting “Mark my media as containing sensitive content”. We do not mediate content, whether that content is an image or text; however, some content is not permissible by law. All content should be marked appropriately as per our guidelines. You may not use our service for any unlawful purposes or in furtherance of illegal activities. International users agree to comply with all local laws regarding online conduct and acceptable content. Uploaded images that are reported and that are determined to violate the law will be removed from the site and your account will be suspended. Please review the Twitter Rules for more information on these violations. Images that have been marked as containing sensitive content will have a warning message that a viewer must click through before viewing the image. Only users who have opted in to see possibly sensitive content will see these images without the warning message. Check out this article for more information on settings and best practices. What happens to reported media? After you flag someone else’s media, the Twitter team will review and determine if that media requires a warning message in order to comply with Twitter’s Media Policies. Please remember that by flagging media you are bringing it to the attention of the Twitter team. The flagged content will not automatically receive a warning message or be removed from the site. Please review this article if you’d like to learn more about what happens to your account if your media is flagged.
  • 16. The Twitter Rules Our goal is to provide a service that allows you to discover and receive content from sources that interest you as well as to share your content with others. We respect the ownership of the content that users share and each user is responsible for the content he or she provides. Because of these principles, we do not actively monitor and will not censor user content, except in limited circumstances described below. Content Boundaries and Use of Twitter In order to provide the Twitter service and the ability to communicate and stay connected with others, there are some limitations on the type of content that can be published with Twitter. These limitations comply with legal requirements and make Twitter a better experience for all. We may need to change these rules from time to time and reserve the right to do so. Please check back here to see the latest. o Impersonation: You may not impersonate others through the Twitter service in a manner that does or is intended to mislead, confuse, or deceive others. o Trademark: We reserve the right to reclaim usernames on behalf of businesses or individuals that hold legal claim or trademark on those usernames. Accounts using business names and/or logos to mislead others may be permanently suspended. o Private information: You may not publish or post other people's private and confidential information, such as credit card numbers, street address or Social Security/National Identity numbers, without their express authorization and permission. o Violence and Threats: You may not publish or post direct, specific threats of violence against others. o Copyright: We will respond to clear and complete notices of alleged copyright infringement. Our copyright procedures are set forth in the Terms of Service. o Unlawful Use: You may not use our service for any unlawful purposes or in furtherance of illegal activities. International users agree to comply with all local laws regarding online conduct and acceptable content. o Misuse of Twitter Badges: You may not use badges, such as but not limited to the Promoted or Verified Twitter badge, unless provided by Twitter. Accounts using these badges as part of profile photos, header photos, background images, or in a way that falsely implies affiliation with Twitter may be suspended.
  • 17. Abuse and Spam Twitter strives to protect its users from abuse and spam. User abuse and technical abuse are not tolerated on Twitter.com, and may result in permanent suspension. Any accounts engaging in the activities specified below may be subject to permanent suspension. o Serial Accounts: You may not create multiple accounts for disruptive or abusive purposes, or with overlapping use cases. Mass account creation may result in suspension of all related accounts. Please note that any violation of the Twitter Rules is cause for permanent suspension of all accounts. o Targeted Abuse: You may not engage in targeted abuse or harassment. Some of the factors that we take into account when determining what conduct is considered to be targeted abuse or harassment are: o if you are sending messages to a user from multiple accounts; o if the sole purpose of your account is to send abusive messages to others; o if the reported behavior is one-sided or includes threats o Username Squatting: You may not engage in username squatting. Accounts that are inactive for more than six months may also be removed without further notice. Some of the factors that we take into account when determining what conduct is considered to be username squatting are: o the number of accounts created o creating accounts for the purpose of preventing others from using those account names o creating accounts for the purpose of selling those accounts o using feeds of third-party content to update and maintain accounts under the names of those third parties o Invitation spam: You may not use Twitter.com's address book contact import to send repeat, mass invitations. o Selling usernames: You may not buy or sell Twitter usernames. o Malware/Phishing: You may not publish or link to malicious content intended to damage or disrupt another user’s browser or computer or to compromise a user’s privacy. o Spam: You may not use the Twitter service for the purpose of spamming anyone. What constitutes “spamming” will evolve as we respond to new
  • 18. tricks and tactics by spammers. Some of the factors that we take into account when determining what conduct is considered to be spamming are: o If you have followed and/or unfollowed large amounts of users in a short time period, particularly by automated means (aggressive following or follower churn); o If you repeatedly follow and unfollow people, whether to build followers or to garner more attention for your profile; o If your updates consist mainly of links, and not personal updates; o If a large number of people are blocking you; o If a large number of spam complaints have been filed against you; o If you post duplicate content over multiple accounts or multiple duplicate updates on one account; o If you post multiple unrelated updates to a topic using #, trending or popular topic, or promoted trend; o If you send large numbers of duplicate @replies or mentions; o If you send large numbers of unsolicited @replies or mentions in an aggressive attempt to bring attention to a service or link; o If you add a large number of unrelated users to lists in an attempt to bring attention to an account, service or link; o If you repeatedly create false or misleading content in an attempt to bring attention to an account, service or link; o Randomly or aggressively favoriting Tweets through automation in an attempt to bring attention to an account, service or link; o Randomly or aggressively Retweeting accounts through automation in an attempt to bring attention to an account, service or link; o If you repeatedly post other users' account information as your own (bio, Tweets, url, etc.); o If you post misleading links (e.g. affiliate links, links to malware/click jacking pages, etc.); o Creating multiple misleading accounts in order to gain followers; o Selling followers; o Purchasing followers;
  • 19. o Using or promoting third-party sites that claim to get you more followers (such as follower trains, sites promising "more followers fast," or any other site that offers to automatically add followers to your account); o Pornography: You may not use obscene or pornographic images in either your profile photo, header photo, or user background. Your account may be suspended for Terms of Service violations if any of the above is true. Please see our help pages on Following rules and best practices and Automation rules and best practices for a more detailed discussion of how the Rules apply to those particular account behaviors. Accounts created to replace suspended accounts will be permanently suspended. Accounts engaging in any of these behaviors may be investigated for abuse. Accounts under investigation may be removed from Search for quality. Twitter reserves the right to immediately terminate your account without further notice in the event that, in its judgment, you violate these Rules or the Terms of Service. We may revise these Rules from time to time; the most current version will always be at twitter.com/rules. Have Questions? Check out our complete list of articles outlining our policies, guidelines, and best practices. To report an account for violation of the Twitter Rules, please use our forms.
  • 20. Trademark policy Updated October 3, 2012 What is a Trademark Policy Violation on Twitter? Using a company or business name, logo, or other trademark-protected materials in a manner that may mislead or confuse others with regard to its brand or business affiliation may be considered a trademark policy violation. How Does Twitter Respond To Reported Trademark Policy Violations? When we receive reports of trademark policy violations from holders of federal or international trademark registrations, we review the account and may take the following actions: o When there is a clear intent to mislead others through the unauthorized use of a trademark, Twitter will suspend the account and notify the account holder. o When we determine that an account appears to be confusing users, but is not purposefully passing itself off as the trademarked good or service, we give the account holder an opportunity to clear up any potential confusion. We may also release a username for the trademark holder's active use. o We are responsive to reports about confusing or misleading Promoted Tweet and Promoted Trend copy, as well as Promoted Account profile information. For more information, please visit our Trademark Policy for Promoted Products. What Is not a Trademark Policy Violation? Using another's trademark in a way that has nothing to do with the product or service for which the trademark was granted is not a violation of Twitter's trademark policy. o Twitter usernames are provided on a first-come, first-served basis and may not be reserved. For information on why you may not be able to select a certain username, please see our Why Can't I Register Certain Usernameshelp page. o Search and interest keywords advertisers choose are subject to applicable trademark law. Although Twitter may review reports of confusing keywords, we may not disable keywords in every case. For more information about our policies specific to Promoted Products,
  • 21. please see our Promoted Products Policy and our Trademark Policy for Promoted Products. Reseller Policy (applies only to the United States) Resellers may promote the resale of the genuine branded goods of a trademark holder, provided that they comply with certain restrictions: o The reseller may not imply affiliation with the trademark owner, such as by falsely representing that it is an authorized agent of the brand owner o The goods must not be materially different from those that have been authorized for sale by the brand owner o If the goods have been repackaged, this fact must be clearly stated Guidelines for News feed, Commentary, and Fan Accounts Twitter users are allowed to create news feed, commentary, and fan accounts. Twitter provides a platform for its users to share and receive a wide range of ideas and content, and we greatly value and respect our users' expression. Because of these principles, we do not actively monitor users' content and will not edit or remove user content, except in cases of violations of our Terms of Service. An account's profile information should make it clear that the account is not actually the company or business entity that is the subject of the news feed/commentary/fan account. Here are some suggestions for distinguishing your account: o Username: The username should not be the trademarked name of the subject of the news feed, commentary, or fan account. o Name: The profile name should not be the trademarked name of the company or include the trademarked name in a misleading manner. o Bio: The bio should include a statement to distinguish it from the real company, such as “Unofficial Account," "Fan Account," or "Not affiliated with…" o Profile photo, header photo, or background image: The account should not use another’s trademark, logo or other copyright-protected image without express permission.
  • 22. o Communication with other users: The account should not, through private or public communication with other users, try to deceive or mislead others about your identity. Users may also choose to use different language to indicate that an account is not associated with the actual brand/company/product so long as it is clear and not confusing to others, and does not mislead or deceive. If an account is reported to be confusing, we may request that the account holder make further changes to bring the account in compliance with these best practices. How Can I Make My Own Account's Brand or Business Affiliation Clear? We strongly recommend that you use all of Twitter's account settings (account name, location, web, and bio) to make your account's affiliation clear. o Please see our How to Change Your Profile Picture or Information page for instructions on customizing your account. In particular, we recommend clearly stating your location, including your website if you have one, and clearly describing your brand or business in the bio, if applicable. o You can also consider linking your official website to your Twitter account. Twitter Buttons are an easy way to add Twitter actions like “Follow” and “Mention” directly to your website. What Information is Required When Reporting Trademark Policy Violations? In order to investigate trademark policy violations, please provide all of the following information: Username of the reported account (e.g., @safety or http://www.twitter.com/safety): Your company name: Your company Twitter account (if there is one): Company website: Your trademarked word, symbol, etc. (e.g. Twitter): Trademark registration number: Trademark registration office (e.g., USPTO): Note: A federal or international trademark registration number is required. If the name you are reporting is not a registered mark (e.g., a government agency or non-profit organization), please let us know:
  • 23. Your first and last name: Title: Address: Phone: Fax: Email (must be from company domain): Description of confusion (e.g., passing off as your company, including specific descriptions of content or behavior): Requested Action (e.g., removal of violating account or transfer of trademarked username to an existing company account): How Do I Report a Trademark Policy Violation? You do not need a Twitter account to submit a trademark report. Holders of registered trademarks can report possible violations to Twitter's Policy Team through our support forms. Please submit trademark-related requests from your company email address and follow the format above to help expedite our response. Also, be sure to clearly describe to us why the account or Tweets may cause confusion with your mark. Reporting spam on Twitter "Spam" describes a variety of prohibited behaviors that violate the Twitter Rules. Behaviors that constitute "spamming" will continue to evolve as we respond to new tactics by spammers. What is spam? Here are some common tactics that spam accounts often use: o Posting harmful links (including links to phishing or malware sites) o Aggressive following behavior (mass following and mass un-following for attention) o Abusing the @ reply or @ mention function to post unwanted messages to users o Creating multiple accounts (either manually or using automated tools) o Posting repeatedly to trending topics to try to grab attention
  • 24. o Repeatedly posting duplicate updates o Posting links with unrelated tweets How to report spam: If you think you've found a spam profile, follow these steps to report it to us: 1. Visit the spam account's profile. 2. Click or tap the gear icon. This brings up a drop-down actions menu. 3. Select Block or Report. 4. If you do not wish to block this account, uncheck the Block option. 5. Select This is a spam account. 6. You can find out more about the block feature on our Blocking users on Twitter help page. This page also shows you how to unblock an account if you've changed your mind. How to report other harmful accounts: If you find other harmful, annoying, or illegal content on Twitter, please view our help page for information on how to file Terms of Service or Rules complaints. Thanks! Reporting individual Tweets You can also report individual Tweets that are in violation of the Twitter Rules or our Terms of Service. This includes spam, harassment, impersonation, copyright, or trademark violations. Learn more about how to report Tweets. Still need help? Contact Support.
  • 25. Guidelines for Law Enforcement These guidelines are intended for law enforcement authorities seeking information about Twitter accounts. Information concerning requests to withhold content on Twitter is available here. More general information is available in our Privacy Policy, Terms of Service, and Twitter Rules. What is Twitter? Twitter is a real-time global information network that lets users create and share ideas and information instantly. People and organizations send 140-character messages through our website and mobile site, client applications (e.g., Twitter for Android; Twitter for iOS), SMS, or any variety of third-party applications. For more information, please visit: https://about.twitter.com. For the latest on Twitter's features and functionality please visit our Help Center. Who Holds Twitter Account Information? In accordance with our Privacy Policy and Terms of Service, user account information is held by Twitter, Inc. What Account Information Does Twitter Have? Most Twitter account information is public, so anyone can see it. A Twitter account profile contains a profile photo, header photo, background image, and status updates, called Tweets. In addition, the account holder has the option to fill out a location (e.g., San Francisco), a URL (e.g., twitter.com), and a short "bio" section about the account for display on their public profile. Please see our Privacy Policy for more information on the data we collect from and about users. Does Twitter Have Access to User-Generated Photos or Videos? Twitter provides photo hosting for some image uploads (i.e., pic.twitter.com images) as well as Twitter account profile photos, header photos, and account background images. However, Twitter is not the sole photo provider for images that may appear on the Twitter platform. More information about posting photos on Twitter can be found here. Twitter does not provide hosting for videos other than those posted to Vine.
  • 26. What is Vine? Vine is a standalone mobile service, owned by Twitter, Inc., that lets users create and share short looping videos. More information is available in our Help Center. Data Retention Information Twitter retains different types of information for different time periods. Given Twitter's real-time nature, some information (e.g., IP logs) may only be stored for a very brief period of time. Some information we store is automatically collected, while other information is provided at the user’s discretion. Though we do store this information, we cannot guarantee its accuracy. For example, the user may have created a fake or anonymous profile. Twitter doesn’t require real name use, email verification, or identity authentication. More information on Twitter’s retention policies can be found in our Privacy Policy. NOTE: Once an account has been deactivated, there is a very brief period in which we may be able to access account information, including Tweets. More information about deactivated accounts is available here. Content deleted by account holders (e.g., Tweets) is generally not available. Preservation Requests We accept requests from U.S. law enforcement to preserve records which constitute potentially relevant evidence in legal proceedings. We will preserve, but not disclose, a temporary snapshot of the relevant account records for 90 days pending service of valid legal process. Preservation requests, in accordance with applicable law, should be signed by the requesting official, include the @username and URL of the subject Twitter profile (e.g., @safety and https://twitter.com/safety), have a valid return official email address, and be sent on law enforcement letterhead. Requests may be sent via the methods described below. Requests for Twitter Account Information Requests for user account information from U.S. law enforcement should be directed to Twitter, Inc. in San Francisco, California. Twitter responds to valid legal process issued in compliance with U.S. law.
  • 27. Private Information Requires a Subpoena or Court Order Non-public information about Twitter users will not be released to law enforcement except in response to appropriate legal process such as a subpoena, court order, or other valid legal process – or in response to a valid emergency request, as described below. Contents of Communications Requires a Search Warrant Requests for the contents of communications (e.g., Tweets, Direct Messages, photos) require a valid search warrant from an agency with proper jurisdiction over Twitter. Will Twitter Notify Users of Requests for Account Information? Yes. Twitter's policy is to notify users of requests for their account information, which includes a copy of the request, prior to disclosure unless we are prohibited from doing so (e.g., an order under 18 U.S.C. § 2705(b)). Exceptions to prior notice may include exigent or counterproductive circumstances (e.g., emergencies; account compromises). What Details Must Be Included in Account Information Requests? When requesting user account information, please include: o The @username and URL of the subject Twitter account in question (e.g., @safety and https://twitter.com/safety); o Details about what specific information is requested (e.g., basic subscriber information) and its relationship to your investigation; o NOTE: Please ensure that the information you seek is not available from our public API. We are unable to process overly broad or vague requests. o A valid official email address (e.g., name@agency.gov) so we may get back in touch with you upon receipt of your legal process.
  • 28. Requests may be submitted by fax or mail; our contact information is available at the bottom of these Guidelines. Requests must be made on law enforcement letterhead. NOTE: We do not accept legal process via email at this time; our support system does not allow attachments for security reasons. Production of Records Unless otherwise agreed upon, we currently provide responsive records in electronic format (i.e., text files that can be opened with any word processing software such as Word or TextEdit). Records Authentication The records that we produce are self-authenticating. Additionally, the records are electronically signed to ensure their integrity at the time of production. If you require a declaration, please explicitly note that in your request. Emergency Disclosure Requests In line with our Privacy Policy, we may disclose account information to law enforcement in response to a valid emergency disclosure request. Twitter, Inc. evaluates emergency disclosure requests on a case-by-case basis in compliance with relevant U.S. law (e.g.,18 U.S.C. § 2702(b)(8)). If we receive information that provides us with a good faith belief that there is an exigent emergency involving the danger of death or serious physical injury to a person, we may provide information necessary to prevent that harm, if we have it. How To Make an Emergency Disclosure Request If there is an exigent emergency that involves the danger of death or serious physical injury to a person that Twitter may have information necessary to prevent, law enforcement officers can submit an emergency disclosure request through our web form (the quickest and most efficient method). Alternatively, you may fax emergency requests to 1-415-222-9958 (faxed requests may result in a delayed response); please include all of the following information: o Indication on your cover sheet, which must be on law enforcement letterhead, that you're submitting an Emergency Disclosure Request;
  • 29. o Identity of the person who is in danger of death or serious physical injury; o The nature of the emergency (e.g., report of suicide, bomb threat); o Twitter @username and URL (e.g., @safety and https://twitter.com/safety) of the subject account(s) whose information is necessary to prevent the emergency; o Any specific Tweets you would like us to review; o The specific information requested and why that information is necessary to prevent the emergency; o The signature of the submitting law enforcement officer; and o All other available details or context regarding the particular circumstances. International law enforcement authorities may submit requests for emergency disclosure. Mutual Legal Assistance Treaties Twitter, Inc.’s policy is to promptly respond to requests that are issued via U.S. court either by way of a mutual legal assistance treaty (“MLAT”) and letters rogatory, upon proper service of process. Assisting a Twitter User If you are assisting a Twitter user with an investigation and want to obtain a copy of the Twitter user’s non-public account information, please ask the user to contact us directly (see below) to request his or her own information. Twitter Archive Registered Twitter account holders can obtain a download of Tweets posted to their Twitter account. Directions on how a user can request that information is available in our Help Center. Non-Public Information Twitter does not currently offer account holders a self-serve method to obtain other, non-public information (e.g., IP logs) about their Twitter accounts. If a Twitter user requires his or her non-public account information, please direct the user to request this information directly from Twitter, Inc. by sending an email to privacy@twitter.com with subject: Request for Own Account Information; we will respond with further instructions.
  • 30. Other Issues Most issues can be resolved by having Twitter account holders submit inquires directly to us through our Help Center. More information on how to report violations is available here. General Inquiries Other general inquiries from law enforcement or government officials can be submitted through our web form. Contact Information Our address and fax details are: Twitter, Inc. c/o Trust & Safety - Legal Policy 1355 Market Street, Suite 900 San Francisco, CA 94103 Fax: 1-415-222-9958 (attn: Trust & Safety - Legal Policy) Receipt of correspondence by any of these means is for convenience only and does not waive any objections, including the lack of jurisdiction or proper service. Non-law enforcement requests should be submitted through our Help Center.
  • 32. TWITTER POSTING EXAMPLES CRIME STOPPERS POSTINGS  “You don’t have to give your name to share information and help keep the 84th Precinct safe. Please visit the Crime Stoppers’ website at www.crimestoppers.nyc.gov to see our wanted gallery.” PROGRAM POSTINGS  Security Surveys: “Contact the 84th Precinct’s Crime Prevention Officer at 718-555- 5555 to schedule a security survey of your home or business – you will receive a confidential, in-depth written report addressing security vulnerabilities and suggesting corrective measures free of charge.”  Operation Identification: “Bring your portable valuables such as laptops, tablets, cellular phones, etc. to the 84th Precinct to register with the Police Department – we will loan you an engraver to mark your valuables with an identifiable serial number and provide you with window stickers to alert people that your property has been registered with the Department’s Operation Identification program.”  Taxi/Livery Robbery Inspection Program (TRIP): “Taxi and livery drivers living or working in the 84th Precinct – enroll in the Department’s Taxi/Livery Robbery Inspection Program today. Police are permitted to briefly stop an enrolled vehicle at any time of the day or night to verify the safety of the driver and riders.”  Bike Registration: “Enroll your bicycle with the 84th Precinct today – we will mark your bike with an identification number using an engraver, and affix a difficult to remove decal. In the event that the bicycle is stolen and recovered, it can be traced back to you through the I.D. number.” RECRUITMENT POSTINGS  Police Officer: “The Police Department is seeking the best and brightest recruits to support and continue our increasingly complex crime-fighting mission. We offer benefits, varied work assignments, and unlimited opportunity. Take the NYPD Exam today! Visit www.nypdrecruit.com for details.”  Cadet: “College students – for an outstanding hourly wage, tuition assistance, a flexible work schedule, and promotional opportunities, begin your police career by joining the NYPD’s Cadet Corps. Visit www.nypdcadets.com for further information.”  Auxiliary Police: “Interested in giving back to your community? Join the NYPD’s Auxiliary Police, and volunteer at your local precinct. You will provide extra “eyes
  • 33. and ears” for the Department by performing uniformed patrols to observe and report conditions requiring the services of the regular police. Volunteers come from many diverse backgrounds and a myriad of occupations throughout the City – contact the 84th Precinct’s Auxiliary Coordinator at 718-555-5555 for more information.”  Explorer Program: “Law Enforcement Exploring is a community service, career- oriented program designed to educate young men and women, ages 14-20, about law enforcement. Explorers are taught the importance of higher education, self discipline, and respect for authority while they actively participate in community service projects and other Exploring events. Contact the 84th Precinct’s Community Affairs Officer at 718-555-5555 to enroll your child today.” COMMUNITY COUNCIL POSTINGS  “The 84th Precinct Community Council president Jane Smith invites all who live and work in our community to our monthly meetings, held the third Tuesday of every month at the 84th Precinct at 7:00 p.m. Visit www.nyc.gov/ communityaffairs/084pctcommunitycouncil.gov for a calendar of special events and more information.” TRAFFIC CONDITIONS POSTINGS  Traffic Alert: “Henry Street between Atlantic Avenue and Montague Street will be closed to all vehicles between the hours of 9:00 a.m. and 5 p.m. on Saturday, June 1st , 2013 due to construction. Use Court Street as an alternate route.”  Collision Data: “To view the New York City Police Department’s Motor Vehicle collision Data Reports please visit, http://www.nyc.gov/html/nypd/html/ traffic_reports/motor_vehicle_collision_data.shtml, for a complete list of statistical information.” COMMUNITY AFFAIRS POSTINGS  Gun Buyback: “Join the 84th Precinct, the King’s County District Attorney, and the Grace Episcopal Church on Sunday, June 2nd , 2013 between 8 a.m. and 3 p.m. at Grace Church on Hicks Street between Joralemon and Remsen Streets for a Cash for Guns event – the Police Department will pay two hundred dollars for any handgun, sawed-off shotgun, or assault weapon in apparent operative condition, no questions asked.”  Cricket League: “The NYPD’s Cricket League is a recreational league founded to develop better relations between New York Police and the immigrant communities
  • 34. within the city. Contact the 84th Precinct’s Community Affairs Officer at 718-555- 5555 for more information.”  Parades: “The annual St. George’s parade and street fair will be held on Saturday June 9th , 2013, from 10:00 am to 5:00 p.m. Willow Place between Joralemon and State streets will be closed for the festivities, and representatives from the 84th Precinct will be available to answer questions about the Department’s Auxiliary and Explorer programs.” CRIME DATA POSTINGS  Crime Statistics: “To view the crime statistics in your neighborhood visit, http://www.nyc.gov/html/nypd/html/crime_prevention/crime_statistics.shtml, for a complete list, borough, and precinct crime statistics.”  Crime Statistics: “To view Historical New York City Crime Data visit, http://www.nyc.gov/html/nypd/html/analysis_and_planning/historical_nyc_crime_dat a.shtml, for a breakdown of crime from 2000-2012.” CRIME PREVENTION POSTINGS  “Personal Safety Alert: Carry purses, portfolios or briefcases in a manner that will allow you to let go. Straps placed across your shoulder, around your neck or wrapped around your waist have caused injuries because women could not free themselves during a purse snatch. For more tips, contact the NYPD’s Crime Prevention Division at 212-614-6741.”  “Personal Safety Alert: Be street smart – use well-populated and well-lit streets. If you suspect you're being followed, stay away from deserted blocks and head for an area where there are people or to the nearest open store. For more tips, contact the NYPD’s Crime Prevention Division at 212-614-6741.”  “Personal Safety Alert: Park in a well-lit area to discourage a personal attack and reduce the risk of your car being stolen. Look around before exiting your car. Close all windows and lock the doors. Take any valuables with you. For more tips, contact the NYPD’s Crime Prevention Division at 212-614-6741.”
  • 36. Detective Bureau  Request for Media Attention (RMA)  Request for Social Media Attention (RSMA)  Wanted Posters  Crime Stoppers
  • 37. TWITTER PHASE TWO Chief of Department & Strategic Communications
  • 38. Report It. Safety CON ED: 800.752.6633 NATIONAL GRID (KEYSPAN): 800.930.5003 DEP/WATER: 311 PSEG LI: 800.490.0025 Request I.D. Deception Burglaries. What Can I Do? Stay inside your home and do not open the door. Do not invite anyone into your home while you verify a “work order.” You may want to keep a list of utility companies phone numbers in a convenient location Contact the company to verify employee’s legitimacy (company numbers may be looked up via internet or on your bill). You may want to keep a list of utility company phone numbers in a convenient location. Contact Immediately report a theft or suspicious activity to the NYPD by calling 911. If you can not verify the I.D., feel unsafe, or suspect criminal activity, call 911 immediately. Verify his/her I.D. through the view finder (peephole). The Scam. Criminals often target elderly victims, and operate during normal business hours (9am-5pm), making them less likely to question the situation. These impersonators use false covers such as; utility companies, delivery companies, and companies such as plumbing or electrical contractors. A common ploy being used is; “A pipe broke down the block and we have to check the water.” Once inside, the perpetrator(s) manipulate and distract a victim while pocketing their valuables. Your Command Here Address Phone Email
  • 39. TIPS FOR YOUR PERSONAL SAFETY ATM. What Can I Do? Be aware of suspicious people near the entrance. Be Aware Avoid ATM's that have unlocked doors or are directly out on the street. Indoor Put your money away and take your card and receipt before exiting an ATM. Money Your card is exclusively for your entry only. Card Make sure the door closes behind you. Lock Use well-lit, well-populated ATM's. People Immediately report a theft or suspicious activity to the NYPD by calling 911. Report It. Block a bystander's view when doing your transaction. View Use mirrors, positioned at the ATM, to see behind you. Mirrors Your Command Here Address Phone Email
  • 40. Report It. Green Dot Card Scam. What Can I Do? If you can not verify the I.D., feel unsafe, or suspect criminal activity, call 911 immediately. Caution Be suspicious of callers who demand immediate payment for any reason. Information Never give out information to anyone who emails or calls you unsolicited. Know Them Never wire money, provide debit or credit card numbers or Green Dot Money-Pak card numbers to someone you do not know. Know This Utility companies and government agencies will not contact you demanding immediate payment by Money-Pak. Remember Remember that anyone who has the number on a Green Dot Money-Pak card has access to the funds on the card. The Scam. People are losing thousands of dollars in a phone scam involving Green Dot MoneyPak cards.After receiving a call from someone who claims to be collecting a debt from either a Utility Company, the IRS or as settlement for an auto accident; people are being threatened with the loss of their heat, electric, possible deportation or criminal prosecution. Three typical scenarios: IRS Scam -- A caller informs the victim that they owe back taxes to the IRS and must make immediate payment with a Green Dot Money-Pak. Accident Scam -- The victim’s family member had a car accident and the caller threatens physical violence unless immediate reimbursement is made with a Green Dot Money-Pak. Utility Scam -- Utility companies demand immediate payment by Green Dot Money-Pak or your electricity or gas will be turned off. Your Command Here Address Phone Email
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  • 45. NEVER LEAVE YOUR PERSONAL PROPERTY UNATTENDED Property Theft. What Can I Do? Don’t leave laptop computers unattended -- even for a minute. Laptops Carry your purse close to your body. Never wrap the strap around your body. Purse Follow your instincts. Remember, “If it seems too good to be true, it probably is.” Instincts When in a bar or restaurant, don't leave your handbag over the back of your chair, on a stool or on the floor. Handbags Carry only the amount of cash or number of credit cards necessary to make your purchases for the day. Cash & Cards White headsets are a dead giveaway. Protect your musical device by keeping it out of sight. Headsets Place items out of sight in the trunk of your vehicle prior to reaching your destination. Never leave packages in the vehicle. Car Items Immediately report a theft or suspicious activity to the NYPD by calling 911. Report It. Hold on to your cell phone and keep it secured out of sight when not in use. Cell Phones Never Carry your wallet in the rear pants pocket which is one of the easiest to pick. Wallets Be wary of distractions. Sometimes one perp diverts your attention while another picks your pocket or steals your belongings. Distractions Report It. Vehicle Theft. What Can I Do? Contact your local precinct crime prevention officer or visit our website at www.nyc.gov/nypd for more information on the programs we offer. Lock Always lock and secure your vehicle. Always activate your alarm every time you leave your vehicle. Consider locking lug nuts to deter rim theft. Keys Never leave the keys in the ignition when you exit the vehicle -- even for a minute! Property Never leave property in your vehicle. Items such as loose change, shopping bags, GPS, cell phones, laptops, tablets and the charging chords are targeted by thieves. Parking Park in high traffic or well lit areas, when possible. Enroll Enroll in NYPD anti-theft programs such as VIN Etching, Operation ID and Combat Auto Theft. Safeguard your vehicle.. Vehicles are stolen for a variety of reasons, including theft for parts, insurance fraud, retagging, exporting, and joy riding. To help prevent the theft and damage to your vehicle, we suggest the following:
  • 46. Report It. Safety CON ED: 800.752.6633 NATIONAL GRID (KEYSPAN): 800.930.5003 DEP/WATER: 311 PSEG LI: 800.490.0025 Request I.D. Deception Burglaries. What Can I Do? Stay inside your home and do not open the door. Do not invite anyone into your home while you verify a “work order.” You may want to keep a list of utility companies phone numbers in a convenient location Contact the company to verify employee’s legitimacy (company numbers may be looked up via internet or on your bill). You may want to keep a list of utility company phone numbers in a convenient location. Contact Immediately report a theft or suspicious activity to the NYPD by calling 911. If you can not verify the I.D., feel unsafe, or suspect criminal activity, call 911 immediately. Verify his/her I.D. through the view finder (peephole). The Scam. Criminals often target elderly victims, and operate during normal business hours (9am-5pm), making them less likely to question the situation. These impersonators use false covers such as; utility companies, delivery companies, and companies such as plumbing or electrical contractors. A common ploy being used is; “A pipe broke down the block and we have to check the water.” Once inside, the perpetrator(s) manipulate and distract a victim while pocketing their valuables. ATM Skimming. What Can I Do? Before Using Give the card reader a tug. See if it feels loose or out of place. Inspect the ATM, gas pump, or credit card reader before using it. Be suspicious if you see anything loose crooked or damaged, or if you notice scratches or adhesive tape/residue. The Scam. ATM “Skimming” occurs when a criminal attaches a phony card reading device over the real card reader located either at the lobby entrance door or on the ATM machine, the phony device looks identical to the real device and is equipped with electronic recorders that will capture the financial information from your card. This data is later used to create “cloned” cards which will later be used to withdraw money. Money Trap Be aware of "Money Trapping", where the criminal attaches a device to the cash dispenser "trapping" the customer's money and retrieves it after the customer leaves the ATM area. Protection When entering your PIN, cover the keypad with your other hand to prevent possible hidden cameras from recording your number. Be careful of ATMs in tourist areas - they are a popular target of skimmers Be Aware Tug These devices are usually attached with two sided tape and can be discovered by simply tugging on areas where the card must be swiped. Skimming device can also be affixed to the card reader at the entrance door to the ATM. Door Report It. Immediately report any skimming devices to your financial institution and the NYPD by calling 911.
  • 47. TIPS FOR YOUR PERSONAL SAFETY Walking. What Can I Do? Use well-populated and well-lit streets. People If you're driven home, ask the driver to wait until you are safely inside. Escort If you suspect you're being followed, stay away from deserted blocks and head for an area where there are people or to the nearest open store. Open Stores Immediately report a theft or suspicious activity to the NYPD by calling 911. Report It. Should a motorist bother you while you are walking, reverse your direction. If you are still followed, seek a safe location and yell for help, if possible. Evade or Yell TIPS FOR YOUR PERSONAL SAFETY Home. What Can I Do? Have your keys ready before you get to the door. Keys If you live in an apartment, close the lobby door behind you, especially if a stranger is Lobby Door If a stranger asks to use the phone, keep your door locked and tell them you will place the call for them. Keep him/her out of your home. Strangers If there is an emergency, call 9-1-1. Call from a pay phone or a neighbor's house. Wait there for the police to arrive Call 911 Make sure your entrance area is well lit. Entrance Make all visitors and delivery persons use the doorbell. Visitors Place your name on the inside of the mailbox where only the mail carrier will see it. If a name must be on the outside, use only the last name, e.g., the Smiths. Mailbox Should you arrive home and find signs of a burglary, STAY OUT. Vacate
  • 48. TIPS FOR YOUR PERSONAL SAFETY Elevator. What Can I Do? When waiting for an elevator, leave the lobby/hallway if someone makes you feel uncomfortable. Waiting Stand between the control panel and door when in the elevator. Location If accosted, press as many buttons as possible to try and get the elevator to stop at the next floor. Buttons Check the elevator's mirror before entering. Mirror Immediately report a theft or suspicious activity to the NYPD by calling 911. Report It. Exit the elevator if someone enters that makes you feel uneasy. Exit If you feel the need to give an excuse, you can say, "Oh, I forgot my mail." Forgot TIPS FOR YOUR PERSONAL SAFETY Driving. What Can I Do? TIPS FOR YOUR PROPERTY SAFETY Parking. What Can I Do? Trunk Keep your car well maintained and the gas tank at least half full to avoid getting stranded. Gas Tank Put your purse on the floor of your car. Purse Drive carefully - Help us achieve our Vision Zero goal of no vehicle related deaths Vision Zero Should you suspect that you are being followed, make several turns down active streets. If the vehicle continues to follow, head for the nearest police station, fire house, or open store. Evade Keep valuables secured in the trunk, not lying on the seat next to you. Park Look around before exiting your car. Look Close all windows and lock the doors. Close Take any valuables with you. Take Park in a well-lit area to discourage a personal attack and reduce the risk of your car being
  • 49. TIPS FOR YOUR PERSONAL SAFETY Purse/Wallet. What Can I Do? Carry purses or briefcases in a manner that will allow you to let go. Grip Always be aware of your surroundings and carry your pocketbook clasp toward you, close to your body, tucked in the bend of your elbow as if it were a football. Carry Be particularly aware of your purse/wallet in crowded situations, such as rush-hour trains and buses. Purse If you are jostled in a crowd, be aware that a pickpocket might be responsible. Bumps Divide money between your purse/wallet and pockets. Cash & Cards Straps placed across your shoulder, around your neck or wrapped around your waist have caused injuries because women could not free themselves during a purse snatch. Straps Carry your keys on your person separate from your identification. Keys If there is a long strap, wrap it around the bag. Long Strap If someone attempts to snatch your pocket book, let go of it, especially if there is a weapon involved. Release TIPS FOR YOUR PERSONAL SAFETY Subway and Bus. What Can I Do? Use only entrances marked by a green indicator, where there is a clerk present 24 hours a day. Entrance Use designated waiting areas during off-peak hours. Wait Cover jewelry; turn stone rings toward the palm side of your hand. Jewelry Stay awake and aware and exit with the crowd. Awake Be aware of your wallet/purse to avoid a pickpocket Stay Alert Wait and walk close to the wall. Walk Have your money or metro card available. Ready Wait for the bus on the sidewalk away from the curb. Sidewalk Ride in the conductor's car during off-peak hours. Ride Sit in the center of the car, away from the door, to avoid a purse or chain snatch. Sit Sit near the front of the bus. Sit in Front
  • 50. TIPS FOR YOUR PERSONAL SAFETY Phones/Social Media. What Can I Do? When recording an outgoing message on your answering machine, avoid leaving your name, phone number or a message that you're not at home. Stay Aware Say your message confidently. Confidence A good message is, "We are unable to answer the phone, please leave a message." Message Immediately report a theft or suspicious activity to the NYPD by calling 911. Report It. Don’t post when you’ll be away or on vacation in social media networks. Information Register your Smart Phones and Tablets FREE with the NYPD. Register Report It. Green Dot Card Scam. What Can I Do? If you can not verify the I.D., feel unsafe, or suspect criminal activity, call 911 immediately. Caution Be suspicious of callers who demand immediate payment for any reason. Information Never give out personal or financial information to anyone who emails or calls you unsolicited. Know Them Never wire money, provide debit or credit card numbers or Green Dot Money-Pak card numbers to someone you do not know. Know This Utility companies and government agencies will not contact you demanding immediate payment by Money-Pak. Remember Remember that anyone who has the number on a Green Dot Money-Pak card has access to the funds on the card. The Scam. People are losing thousands of dollars in a phone scam involving Green Dot MoneyPak cards.After receiving a call from someone who claims to be collecting a debt from either a Utility Company, the IRS or as settlement for an auto accident; people are being threatened with the loss of their heat, electric, possible deportation or criminal prosecution. Three typical scenarios: IRS Scam -- A caller informs the victim that they owe back taxes to the IRS and must make immediate payment with a Green Dot Money-Pak. Accident Scam -- The victim’s family member had a car accident and the caller threatens physical violence unless immediate reimbursement is made with a Green Dot Money-Pak. Utility Scam -- Utility companies demand immediate payment by Green Dot Money-Pak or your electricity or gas will be turned off.
  • 51. TIPS FOR YOUR PERSONAL SAFETY ATM. What Can I Do? Be aware of suspicious people near the entrance. Be Aware Avoid ATM's that have unlocked doors or are directly out on the street. Indoor Put your money away and take your card and receipt before exiting an ATM. Money Your card is exclusively for your entry only. Card Make sure the door closes behind you. Lock Use well-lit, well-populated ATM's. People Immediately report a theft or suspicious activity to the NYPD by calling 911. Report It. Block a bystander's view when doing your transaction. View Use mirrors, positioned at the ATM, to see behind you. Mirrors
  • 52. For drug-related issues call the Mayor’s Drug Hotline at 1 (888) 374-DRUG (3784). If you have information about past crimes, Call 1 800-577-TIPS (8477) Rewards up to $2,000 To report an illegal handgun, Call 1 866 GUN-STOP (486-7867) Rewards up to $1,000 If you have any information or concerns about crews or gangs in your neighborhood, contact the Juvenile Justice Division at (212) 343-3707. All numbers are CONFIDENTIAL. www.youtube.com/nypd www.facebook.com/nypd www.twitter.com/nypdnews www.nyc.gov/nypd WILLIAM J. BRATTON Police Commissioner
  • 53. BICYCLE SAFETYTIPS & RULES more at www.nyc.gov/bikes 0 5000 10000 15000 20000 12,000 6,000 5,591 1992-2001 2,315 Lives Saved TWO DECADE COMPARISON NYC BLACK MURDER VICTIMS Previous 10 Years 1992-2001 Last 10 Years 2002-2011 2002-2011 3,276 Vs. -41% WILLIAM J.BRATTON Police Commissioner
  • 54. WILLIAM J.BRATTON Police Commissioner THE SCAM UNFOLDS LIKE THIS: The spiritual blessing con game is a scam that targets elderly women, primarily from the Chinese community.The perpetrators are typically Chinese women who approach potential victims on the street and engage them in conversa- tion.The perpetrator will convince her victim that he or she is being followed by evil spirits and that bad luck or illness will befall the victim or members of his or her family.The con artist then tells her victim that she will help, but only if the victim brings all of her valuables (money and jewelry) to a meeting place where her belongings will be placed into a “good luck” bag for three days. Unfortunately, when the victim opens the bag she will discover that all of her money and jewelry have been removed and replaced with valueless items. AVOID FALLING VICTIM TO THIS CRIME, PLEASE REMEMBER THE FOLLOWING TIPS: Don’t believe strangers who say they can remove bad luck or evil spirits. Don’t hand your valuables over to strangers. Perpetrators are Mandarin or Cantonese speaking females 30 - 40 years of age, working in groups of three (3). If you are approached by such a person, or people, call 911 immediately! If you have any information that may help the police regard- ing these incidents, please call Crime Stoppers @ 1-800- 577-TIPS BEWARE: THE SPIRITUAL BLESSING CON GAME CRIME PREVENTION SECTION
  • 55. WILLIAM J.BRATTON Police Commissioner Taxi Cab Safety Tips. WILLIAM J.BRATTON Police Commissioner Mobile Phone Safety Tips.
  • 56. Beware of any caller claiming to be in dire need of money. Do not panic and say a family member’s name. Verify the caller is who they say they are. Ask for a call back number and tell the caller you will call them back. Never wire money in a panic. For more Safety Tips and news follow us @facebook.com/nypd Beware of the Telephone Scam. WILLIAM J.BRATTON Police Commissioner Beware of the Telephone Scam! Telephone Scam Alert Beware of people calling you on the phone and asking you to wire money. Anyone is a potential victim! The target victim of this scam is called by someone claiming to be a relative who needs bail money to get out of jail. Or they may claim your family member has been kidnapped and will demand ransom be paid via a money transfer service such as Western Union. Anyone calling and asking you for money MUST be considered suspicious. If your recieve a call asking you to wire money there is a chance you are being scammed. Crime Prevention Tips Hang up the phone. Remain calm and contact your loved one to verify their safety. Never wire money in a panic. Never give your personal or financial information to the caller. CALL 9-1-1 WILLIAM J.BRATTON Police Commissioner Telephone Scam Safety Tip.
  • 57. SAFEGUARD YOUR VEHICLE Vehicles are stolen for parts, insurance fraud, retagging, exporting, and joy riding. To help prevent the theft and damage to your vehicle, we suggest the following: Always lock and secure your vehicle. Always activate your alarm every time you leave your vehicle. Never leave the keys in the ignition when you exit the vehicle. Never leave your property in your vehicle. Items such as loose change, shopping bags, GPS, cell phones, laptops, tablets and the charging devices related to electronic devices are targeted by thieves. Park in high traffic or well lit areas, when possible. Enroll in NYPD anti-theft programs such as Operation ID and Combat Auto Theft. Contact your local precinct crime prevention officer or visit our website at www.nyc.gov/nypd about these free programs. IF YOUR CAR IS STOLEN: Report the theft to the police, dial 911. ATTEND YOUR LOCAL PRECINCT COMMUNITY COUNCIL Meetings occur once a month except for July and August. For the time/date, call your local precinct Community Affairs Officer or visit our website listed below. www.nyc.gov/nypd Emergency situations...call 911 Non-emergencies.........call 311 Suspicious activity .......1-888-NYC-SAFE WILLIAM J.BRATTON Police Commissioner For further information please contact our Crime Prevention Section at (646) 610-5323 or via email crimeprevention@nypd.org
  • 58. If you have information regarding pharmacy robberies or burglaries of prescription medicines please call Crime Stoppers at 1-800-577-TIPS, text "TIP577" (plus your message) to "CRIMES" (274637). CRIME DOESN’T PAY. CRIMESTOPPERS DOES. Sponsored by the New York City Police Foundation PRESCRIPTION DRUGS KILL. REWARDS UP TO $2,000 CALL 1-800-577-TIPS REWARDS UP TO $2,000 for information leading to an arrest and an indictment. CALL 1-800-577-TIPS
  • 60. • Does Twitter fit in with the work of DCCP?
  • 61.  Increasing awareness to services for victims  Announcing partnerships with other city agencies  Informing community about upcoming events
  • 62.  Below is a list of example tweets: ◦ National Crime Victims’ Rights Week begins April 6. Visit www.ovc.gov for information about resources and events. #NYPD2014 ◦ Free resources are available to help victims of financial fraud this #NYPD2014. Download here: http://ow.ly/ q1Nmi ◦ April 7-11 is National Youth Violence Prevention Week. Learn how to engage your community: http://ow.ly/ rpMKA #NYPDProtectOurKids2014
  • 63.  Contact information on presenter: ◦ Captain Oliver Pu-Folkes, Commanding Officer, Collaborative Initiative within the Office of Collaborative Policing ◦ Office # 646-610-8363 ◦ Cell # 917-681-2152 ◦ Email: Oliver.Pufolkes@nypd.org;
  • 64. TWITTER PHASE TWO DCPI Twitter How-To Part 2 Dos and Don’ts
  • 65. DEPUTY COMMISSIONER PUBLIC INFORMATION Twitter is about sending and receiving group messages. The messages are limited to 140 characters and they are called tweets. It has many add-ons that make it powerful, but text messages are the real answer to the “what is Twitter question”. Twitter also is considered a social networking service because people create profiles and connect with other people electronically on the service. The connecting process is similar to Facebook, only on Twitter the people who connect with you are called "followers" instead of "friends." As with Facebook, you develop a list of connections whose profiles you can browse and with whom you can swap messages. People use Twitter to learn about topics they care about and to share their thoughts with other people-- in other words, to both send and receive messages. After the service launched in 2006, it quickly became a major communication platform for news and information, used both professionally and personally. Millions of people use it to keep up to date on news and trends in their professions or areas of interest, simply by reading tweets. Celebrities and media professionals are big Twitter users, sending tweets out to legions of followers. Politicians and government officials also send many tweets, which often are quoted in the media as sources of news. Because Twitter is a two-way messaging system, most Twitter users also choose to communicate their own thoughts and ideas by writing and sending tweets to their followers. Those followers can include friends, professional colleagues, others working in the same field, members of other niche audiences, and even the general public. Photos and web links can also be added into tweets however, they do take up some of the 140 character limitation. Twitter by default publishes all of your tweets in a public timeline that anyone can browse. You can make your tweets private, but that severely limits the usefulness of your Twitter account. If people can't browse your tweets because they're private, fewer people will be able to "follow" you, and Twitter is all about people "following" or text-talking to other people. Twitter Jargon Tweet -- Tweet (noun) is a message posted on Twitter with 140 or fewer characters, also called a post or an update. Tweet (verb) means to send a tweet (AKA post, update or message) via Twitter. @ Sign-- The @ sign is an important code on Twitter, used to refer to individuals on Twitter. It is combined with a username and inserted into tweets to refer to that person or send them a public message. (Example: @username.) When @ precedes a username, it automatically gets linked to that user's profile page. Mention -- A mentions refers to a tweet that include a reference to any Twitter user by placing the @symbol in front of their handle or username. (Example: @username.) Twitter tracks mentions of users when the @symbol is included in the message. Profile -- A Twitter profile is the page that displays information about a particular user. Blocking -- Blocking on Twitter means preventing someone from following you or subscribing to your tweets.
  • 66. Direct Message, DM -- A direct message is a private message sent on Twitter to someone who is following you. These cannot be sent to anyone who is not following you. On Twitter's website, click the "message" menu and then "new message" to send a direct message. Favorite -- Favorite is a feature on Twitter that allows you to mark a tweet as a favorite to easily see it later. Click the "Favorite" link (next to a star icon) beneath any tweet to favorite it. Find People/Who to Follow -- "Find people" is a function on Twitter now marked "Who to Follow" that helps users find friends and other people to follow. Click "Who to Follow" at the top of your Twitter home page to start finding people. This article explains how to find celebrities on Twitter. Follow, Follower -- Following someone on Twitter means subscribing to their tweets or messages. A follower is someone who follows or subscribes to another person's tweets. Learn more in this guide to Twitter followers. Handle, Username -- A Twitter handle is a username selected by anyone using Twitter and must contain fewer than 15 characters. Each Twitter handle has a unique url, with the handle added after twitter.com. Example: http://twitter.com/username. Hashtag -- A Twitter hashtag refers to a topic, keyword or phrase preceded by the # symbol. An example is #skydivinglessons. Hashtags are used to categorize messages on Twitter. Read a definition of hashtags or more about using hashtags on Twitter. #FF or Follow Friday -- #FF refers to "Follow Friday," a tradition that involves Twitter users recommending people to follow on Fridays. These tweets contain the hashtag #FF or #FollowFriday. The Guide to Follow Friday explains how to participate in #FF on Twitter. Promoted Tweets -- Promoted tweets are Twitter messages that companies or businesses have paid to promote so they appear at the top of Twitter's search results. Reply, @Reply -- A reply on Twitter is a direct tweet sent by clicking on the "reply" button that appears on another tweet, thus linking the two tweets. Reply tweets always start with "@username." Retweet -- A retweet (noun) means a tweet that had been forwarded or "resent" on Twitter by someone, but was originally written and sent by someone else. To retweet (verb) means to send someone else's tweet to your followers. Retweeting is a common activity on Twitter and reflects the popularity of individual tweets. RT -- RT is an abbreviation for "retweet" that is used as a code and inserted into a message being resent to tell others that it's a retweet. Short Code -- On Twitter, the short code refers to a 5-digit phone number that people use to send and receive tweets by SMS text messages on mobile phones. In the United States, for example, the code is 40404.
  • 67. Timeline -- A Twitter timeline is a list of tweets that is dynamically updated, with the most recent appearing at the top. Each user has a timeline of tweets from the people they follow, which appears on their Twitter home page. The tweet list appearing there is called a "home timeline." Learn more in this Twitter timelines explainer or this tutorial on Twitter timeline tools. Top Tweets -- Top tweets are the tweets Twitter deems to be most popular at any moment based on a secret algorithm. Twitter describes top tweets as messages "that lots of people are interacting with and sharing via retweets, replies, and more." Top tweets are displayed under the Twitter handle @toptweets. Trending Topic -- Trending topics on Twitter are topics people are tweeting about that are deemed most popular at any given moment. They appear on the right side of your Twitter home page. In addition to the official "trending topics" list, many third-party tools are available for tracking the most popular keywords and hashtags on Twitter. Tweet Button -- Tweet buttons are buttons you can add to any website, which allow others to click the button and automatically post a tweet containing a link to that site. Twitterati -- Twitterati is slang for popular users on Twitter, people who usually have large groups of followers and are well known. Twitosphere -- The Twitosphere (sometimes spelled "Twittosphere") is all the people who tweet. Twitterverse -- Twitterverse is a mashup of Twitter and universe. It refers to the entire universe of Twitter, including all its users, tweets and cultural conventions. Unfollow -- To un-follow on Twitter means to stop subscribing or following another person's tweets. You un-follow people by clicking on "following" on your home page to see your list of followers. Then mouse over "Following" to the right of any user's name and click the red "Unfollow" button.
  • 68. NYPD Twitter DOs NYPD Twitter DON’Ts Maintain Your Account Update daily (if possible). Use Photos Tweets that include photos or video links are retweeted at a much higher rate than those with text alone. Respond Quickly to Simple Comments & Questions Take the time to be social and engage with those who have taken the time to follow you. Strive for Engagement Ask and answer questions, join conversations and groups, comment on others’ updates, retweet, etc. Over Tweet Consider quality vs. quantity. Ask yourself whether the content you’re tweeting is useful. Just Tweet Headlines & Links To add value to the tweet, give your take on the subject or pull an interesting quote from it. Argue Keep your tweets positive. Keep hot- button topics out of your stream. Know when it’s appropriate to step back instead of adding fuel to the fire. Use Police Jargon Avoid using police jargon, codes and slang in your tweets. Share Your Accomplishments Tweet the positive accomplishments within your command/precinct. Include Useful Hashtags (#) Think of a hashtag as a search term. Use no more than two hashtags per tweet. Use Abbreviations & Acronyms When Possible Learn the Twitter lingo. Proofread Your Tweet Read your tweet twice before posting. Search Twitter for Comments Use search. Twitter’s search bar is one of its greatest assets. Thank People for Comments, Follows, Retweets If you wish to give a more personal thanks, send a direct message (DM) to that person. Use Modified Tweet (MT) to Retweet (RT) a Long Tweet If you “Modify a Tweet,” the proper protocol would be to use “MT @ username:” prior to the message. This lets the reader know that you made changes to it. Use a URL Shortner for Long Links URL shorteners are tools which make long hyperlinks much shorter, saving character space (ex: Goo.gl, Bit.ly). Extend Replies to One Person Twitter is a social platform, take the time to engage all who might contact you. Use CAPS ALL-CAPITAL LETTERS are considered as “shouting” and are difficult to read. Use All 140 characters Try to use 100 - 125 characters to leave room for retweets (RT). Delete Your Tweets Don’t. If in doubt, refer to Department Counsel Guidelines. Ignore Negative Tweets or Complaints You do not have to respond to every tweet, but admit mistakes when you need to, and share how you’re going to address any issues. A simple response can actually turn an angry detractor into an appreciative supporter of the department. Compromise a Case with a Tweet Refer to the Patrol Guide. Mention a Condition without a Conclusion Before you write about a condition, reflect on what you are doing to change that situation. √ X Ideas for Tweets How to Get Involved ■ Thank People ■ Special Category Missing ■ Crime Prevention ■ Local Events: Before & After ■ Officer of the Month ■ Domestic Violence: Tips, Events, Services ■ Traffic Safety & Enforcement ■ Youth Officer: Explorers, Schools, PAL, ect. ■ Precinct Community Council ■ Traffic Conditions ■ Community Affairs ■ Holiday Wishes ■ Initiatives ■ Auxiliary Police & Crossing Guards ■ Department Sports ■ Clergy Liaisons ■ Neighborhood Visits: Stores, Religious ■ Behind the Scenes
  • 69. 1 Tweeting Guidelines  It is the policy of the New York City Police Department that all existing rules, laws, regulations, orders, and directives that govern on- and off-duty conduct are applicable to conduct associated with social media and networking  Use common sense—remember that what you write is public information  Please familiarize yourself with the inserted Patrol Guide procedures concerning Performance on Duty – Prohibited Conduct (203-06), Public Contact – Prohibited Conduct (203-10) and Release of Information to New Media (212-77)  Below is a list of general guidelines for Dos and Don’ts concerning Twitter posts (please note this list is not exhaustive in nature) : Tweet Suggestions:  Traffic conditions  Community Information  Advisories and Alerts o Missing Persons o Amber Alerts o Crime Alerts (i.e. car break ins, ID theft, or train robberies) o Major events within the precinct boundaries (before, during, and after) o Emergencies  Weather Alerts and Tips  Crime Prevention tips  Domestic Violence tips  Links to other NYC Agencies  Information pertaining to In Case of an Emergency  Wanted Posters  Exceptional police work  Commendations (internal and external)  Pertinent precinct personnel contact information (i.e. Crime Prevention and Community Affairs)  Patterns or Crime Hot Spots  Crime prevention tips  Local news media articles or updates  Retweets of interagency information (i.e. Politicians, Community Groups, 311, NYC.gov)  Appreciation toward community groups  Youth programs and information  PAL, Sports  Ask for questions
  • 70. 2  Community Affairs  Holidays  Thanking the public  Public invitation to events  Use Photos  Tag people  Use hashtags  Use some shorthand  Get involved  Retweet important topics or police news  Local issues and news Tweets to Avoid  Crime scene information/photos  Ongoing police investigations  Becoming involved in a public argument  Using police jargon  Use of CAPS  Use all shorthand  Use all the characters  I-Cards  Specific Retweets  Compromising photos or information linked to MOS or public individuals/groups  Abusive language or comments  Discriminating or bias information  Any information that is confidential in nature o Color of the day o Muster points and personnel numbers o Detail Rosters o Personal contact information of MOS/Public officials o Any information that may hinder police response to emergencies or prevent effective police investigations  Discrediting of public officials, MOS, or the public in general  Any conduct that is specifically prohibited in the above mentioned Patrol Guide procedures  Political endorsements
  • 71. TWITTER PHASE TWO NYPD Phase 1 Success Stories
  • 72. Phase One, Twitter Commander Success Stories 1. Tweet-Along, 112th Pct. Forest Hills residents were allowed virtual access to a tour on patrol with the 112th Precinct. Photographs and job summaries were Tweeted throughout the tour, giving community members an exciting chance to see their neighborhood through the eyes of an NYPD patrol sector. This Twitter segment was followed by several media outlets, and was received positively. 2. Blood Drive, PSA-6 During the month of April, community residents were notified via Twitter of an upcoming Blood Drive to be held at PSA-6. These notification Tweets spread through the community generating interest and enthusiasm, and greatly increasing participation. During a typical blood drive, approximately twenty donors respond, but following the Twitter push, thirty seven donors responded to give blood and help save lives. So great was the level of interest following the Twitter push, the blood drive will return again to PSA-6. 3. Lindenwood Flooding, 106th Pct. In the Lindenwoood section of Howard Beach, Queens, dozens of basements were flooded due to a combination of heavy rains and sewer problems. Some first-floor apartments were also flooded as residents pumped out their homes. About 10 blocks and 100 homes were affected. Residents were kept updated of relief services through @NYPD106Pct. Information provided was retweeted numerous times and used to help residents navigate this crisis. 4. Train Derailment, 112th Pct. On a busy Friday morning in May, a Manhattan-bound F train derailed in Queens, injuring 19 passengers and causing a major disruption to multiple subway lines. 15 passengers suffered minor injuries due to the derailment, while others were treated at area hospitals with more serious injuries, mostly from inhaling smoke. The police and fire departments evacuated 1,000 passengers from the train through subway grates. The passengers had been stranded underground for about an hour. During the incident, @NYPD112 kept New York City residents posted on the event, allaying fears and allowing people to redirect their commute. The @NYPD112 Tweets were the first and primary source of information among all city agencies.
  • 73. 5. Twitter Easter Egg Hunt, 112th Pct. In a fun twist on the traditional Easter egg hunt, four eggs were hidden within the confines of the 112 Precinct with clues to their location Tweeted out by the precinct commander. During the day, clues revealed the eggs were with various sector cars with instructions to look for RMP numbers, approach the officers and give fun passwords to receive an egg. The lucky winners finding the eggs received an NYPD baseball cap and a gift card. Photographs of the winners were then later posted on the 112th precinct’s Twitter feed. 6. Puerto Rican Day Parade, 25th Pct. Before the annual Puerto Rican Day Parade, numerous Tweets and Retweets were delivered to the community advising of road closures and traffic detours along the parade route and in nearby areas. This allowed community residents to better plan their weekend travel plans in advance of the parade, reducing traffic congestion and creating a safer environment to enjoy the festivities. 7. Violent Gang Takedown, PSA-6 During a carefully coordinated operation in the Manhattanville and Grant housing projects, 40 suspected gang members were arrested in connection with a massive conspiracy and gang investigation. The suspects — members of Make It Happen Boys, Money Avenue and 3 Staccs — were responsible for at least 19 shootings and two homicides. During this large scale sweep, residents of the development were advised via Twitter to remain calm. These Tweets engaged the community and allowed for the peaceful completion of one of the largest gang takedowns in New York City history.
  • 75. NYPD Social Toplines MAY 30, 2014 - JUNE 15, 2014 ENGAGEMENT 2.93 2.13 .57 19.90 15.48 2.27 APPLAUSE 14.05 36.65 2.35 GROWTH 6.0% 2.0% 21.0% AMPLIFICATION @CommissBratton Source: Deputy Commissioner, Strategic Initiatives @NYPDNews Precinct Initiative @CommissBratton @NYPDNews Precinct Initiative @CommissBratton @NYPDNews Precinct Initiative @CommissBratton @NYPDNews Precinct Initiative (AVG. REPLIES/TWEET) (AVG. FAVORITES/TWEET) (AVG. RETWEETS/TWEET) (% WEEK FOLLOWER GROWTH)
  • 76. FOLLOWER GROWTH 0 500 1000 1500 2000 NYPD106Pct NYPD112Pct NYPD25Pct NYPD83Pct NYPDChiefBanks NUMBER OF FOLLOWERS DATES NYPDPSA6 4/22 5/2 5/9 5/28 6/3 6/5 6/6 6/165/15 5/16 5/19 5/27 NYPD Social Toplines MAY 30, 2014 - JUNE 15, 2014 Source: Deputy Commissioner, Strategic Initiatives
  • 77. NYPD Social Campaigns MAY 30, 2014 - JUNE 15, 2014 @NYPD112PCT TRAFFIC Source: Deputy Commissioner, Strategic Initiatives SUMMONSES ISSUED: 157 Failure to Yield to a Pedestrian 49 Cell Phone Usage 105 Disobey Sign
  • 78. W. HARLEM CREW TAKEDOWN NYPD in the News MAY 30, 2014 - JUNE 15, 2014 Source: Deputy Commissioner, Strategic Initiatives
  • 79. NYPD in the News MAY 30, 2014 - JUNE 15, 2014 STABBING ARREST Source: Deputy Commissioner, Strategic Initiatives
  • 80. W. HARLEM CREW TAKEDOWN HIGHLIGHTING SERVICE CRIME PREVENTION AND QUALITY OF LIFE NYPD Precinct Highlights MAY 30, 2014 - JUNE 15, 2014 Source: Deputy Commissioner, Strategic Initiatives
  • 81. NYPD Most Shared Content MAY 30, 2014 - JUNE 15, 2014 Source: Deputy Commissioner, Strategic Initiatives
  • 82. UPWORTHY PIECE ON CHAPLAIN LATIF IG APPOINTMENT AND #CHANGETHENYPD NYPD Chaplain Latif was awarded the Alumni  Distinguished  Service Award by the NYU College of Arts and Sciences.  The  video of his speech is going viral on social media via Upwor‐ thy, one of the largest sources of shared material  on the web.   Coordinated campaign by local organizations  to publicize Communities  United  for Police  Reform’s newly  released  report  entitled  “Priorities  for the New Inspector General:  Pro‐ moting  Safety, Dignity and Rights for All New Yorkers.”    NYPD Social, Week Ahead MAY 30, 2014 - JUNE 15, 2014 Source: Deputy Commissioner, Strategic Initiatives
  • 83. Page 1 TWITTER PHASE TWO Appendix A Patrol Guide Procedures  203-06  212-49  212-77 Operations Order (updated June 17, 2014)  22 of 2014 Mayor’s Social Media Policy (NYC)
  • 84. NEW  YORK  CITY  POLICE  DEPARTMENT PERFORMANCE ON DUTY – PROHIBITED CONDUCT 1. Consuming any amount of intoxicants while on duty whether in uniform or civilian clothes. a. Member assigned to duty in civilian clothes may be granted permission by the bureau chief/counterpart concerned based upon the nature of the member’s assignment. 2. Consuming intoxicants while in uniform whether on or off duty. 3. Bringing or permitting an intoxicant to be brought into a Department building, facility, booth, boat, or vehicle, except in performance of police duty. 4. Entering premises serving intoxicants, except for meal or performance of duty. 5. Carrying a package, umbrella, cane, etc., while in uniform, except in performance of duty. 6. Recommending use of particular business, professional or commercial service to anyone except when transacting personal affairs. 7. Steering business, professional or commercial persons to a prospective client requiring such services except when transacting personal affairs. 8. Consenting to payment by anyone to regain lost or stolen property or advising such payment, except towing fees as provided by law for recovered stolen vehicles. 9. Riding in any vehicle, other than a Department vehicle to which assigned, while in uniform, except when authorized or in an emergency (sergeants and police officers only). 10. Using Department logo unless authorized by Police Commissioner. 11. Wearing any item of apparel which contains a Department logo or shield, or in any way identifies its wearer with the New York City Police Department, unless approved by the Uniform and Equipment Review Committee, prior to being worn by a member of the service, uniformed or civilian, on or off duty. a. This prohibition extends to the use of the Department logo or shield in artistic or mural form, in caricature or cartoon-like representation, or on such items that include, but are not limited to: (1) Pins (2) Jewelry (3) Hats (4) Mugs (5) Clothing items (6) Patches (7) Writing implements (8) Challenge coins (9) Department property (walls, muster room entryway, watercraft, etc.) (10) Any other adornment or curio. 12. Engaging in card games or other games of chance in a Department facility. 13. Engaging in illegal gambling anywhere except in performance of duty. PATROL GUIDE Section: General Regulations Procedure No: 203-06 PERFORMANCE ON DUTY – PROHIBITED CONDUCT DATE ISSUED: DATE EFFECTIVE: REVISION NUMBER: PAGE: 08/01/13 08/01/13 1 of 2
  • 85. PATROL GUIDE PROCEDURE NUMBER: DATE EFFECTIVE: REVISION NUMBER: PAGE: 203-06 08/01/13 2 of 2 NEW  YORK  CITY  POLICE  DEPARTMENT PERFORMANCE ON DUTY – PROHIBITED CONDUCT (continued) 14. Having any person make a request or recommendation that affects the duties of any member of the service, except as provided by Department procedures. 15. Engaging in conduct defined as discriminatory in P.G. 205-36, “Employment Discrimination,” “SCOPE” statement. 16. Using Department letterhead, personnel, equipment, resources, or supplies for any non-Department purpose or non-city purpose. 17. Using any electronic/digital device (e.g., personal gaming device, MP3 player, personal digital assistant, Bluetooth headset, etc.) while on duty. NOTE A cellular phone is authorized to be used by members of the service when conducting official Department related business, or on an assigned meal, or as otherwise authorized by competent authority. The cellular phone must be carried in a concealed manner that does not interfere with authorized equipment. 18. Manipulating manually or electronically, transmitting in any form, or distributing any official Department recorded media or recorded media coming into possession of the Department as evidence or for investigative purposes except as authorized for official Department business. Recorded media includes videotapes, photographic images or pictures, audio recordings, electronic or internet files or any like forms to be available in the future. 19. Wearing, carrying, or using an unauthorized portable radio while on duty. 20. Making an unauthorized radio transmission.
  • 86. NEW  YORK  CITY  POLICE  DEPARTMENT PUBLIC CONTACT – PROHIBITED CONDUCT 1. Using discourteous or disrespectful remarks regarding another person’s ethnicity, race, religion, gender, gender identity/expression, sexual orientation, or disability. a. Members shall address the public using pronouns, titles of respect, and preferred name appropriate to the individual’s gender identity/expression as expressed by the individual. The term “gender” shall include actual or perceived sex and shall also include a person’s gender identity, self-image, appearance, behavior, or expression, whether or not that gender identity, self- image, appearance, behavior, or expression is different from that traditionally associated with the legal sex assigned to that person at birth. 2. Knowingly associate with any person or organization: a. Advocating hatred, oppression, or prejudice based on race, religion, gender, gender identity/expression, sexual orientation, or disability. b. Disseminating defamatory material. c. Reasonably believed to be engaged in, likely to engage in, or to have engaged in criminal activities. d. Preventing or interfering with performance of police duty. 3. Divulging or discussing official Department business, except as authorized. 4. Manipulating manually or electronically, transmitting in any form, or distributing any official Department recorded media or recorded media coming into possession of the Department as evidence or for investigative purposes except as authorized for official Department business. Recorded media includes videotapes, photographic images or pictures, audio recordings, electronic or internet files, or any like forms to be available in the future. 5. Engaging in conduct prejudicial to good order, efficiency, or discipline of the Department. 6. Making recommendation for or concerning any person or premises to any government agency in connection with issuance, revocation, or suspension of any license or permit, except when required in performance of duty. 7. Soliciting, collecting, or receiving money for any political fund, club, association, society, or committee. 8. Joining any political club within the precinct to which assigned. 9. Being a candidate for election to, or serving as member of a School Board, if School District is located within City of New York (see Section 2103-a, Education Law). 10. While on duty or in uniform, endorsing political candidates or publicly expressing personal views and opinions concerning the merits of: a. Any political party or candidate for public office; PATROL GUIDE Section: General Regulations Procedure No: 203-10 PUBLIC CONTACT - PROHIBITED CONDUCT DATE ISSUED: DATE EFFECTIVE: REVISION NUMBER: PAGE: 08/01/13 08/01/13 1 of 3
  • 87. PATROL GUIDE PROCEDURE NUMBER: DATE EFFECTIVE: REVISION NUMBER: PAGE: 203-10 08/01/13 2 of 3 NEW  YORK  CITY  POLICE  DEPARTMENT PUBLIC CONTACT – PROHIBITED CONDUCT (continued) b. Any public policy matter or legislation pending before any government body; or c. Any matter to be decided by a public election, except with the permission of the Police Commissioner. 11. Having an interest in or association with premises engaged in illegal gambling operations, smoke shops, after hours clubs, or similar illegal activities, except in performance of duty. 12. Patronizing unlicensed premises (social clubs, after hours clubs, etc.) where there is illegal sale of alcoholic beverages and/or use of drugs, except in performance of duty. 13. Violating Section 1129 of the New York City Charter. This section provides that any uniformed member who shall accept any additional place of public trust or civil emolument, OR who shall be nominated for any office elective by the people, and does not decline said nomination within ten days, shall be deemed thereby to have vacated his or her position/office in the Department. This vacatur of office shall not apply to the following: a. A member of a community board b. An appointment, nomination, or election to a board of education outside the City of New York c. A member, who with the written authorization of the Mayor, shall accept any additional place of public trust or civil emolument, while on leave of absence without pay from the Department. d. A member who, with the written approval of the Police Commissioner, shall accept any additional place or position outside the City of New York, limited to volunteer work as a member or volunteer in, of, or for a community board, not-for- profit corporation, volunteer fire department, or other similar community-oriented entity. 14. Smoking in public view while in uniform. 15. Occupying seat in a public conveyance, while in uniform, to exclusion of paying passenger. 16. Occupying seat on a train, while in uniform and assigned to train patrol duties. 17. Using personal card describing police business, address, telephone number, or title except as authorized by Department Manual. 18. Rendering any service for private interest, which interferes with proper performance of duty. 19. Possessing or displaying police shield, IDENTIFICATION CARD (PD416-091), or similar object except as authorized by the Police Commissioner. 20. Failing to provide notice to the Department of an obligation or intention to perform services in any federal military branch or state militia organization.
  • 88. PATROL GUIDE PROCEDURE NUMBER: DATE EFFECTIVE: REVISION NUMBER: PAGE: 203-10 08/01/13 3 of 3 NEW  YORK  CITY  POLICE  DEPARTMENT PUBLIC CONTACT – PROHIBITED CONDUCT (continued) 21. Serving on a community board’s Public Safety Committee (which deals directly with Police Department and other law enforcement matters). 22. Voting on any matter that comes before the community board concerning Police Department activities in the district that the board serves.
  • 89. NEW  YORK  CITY  POLICE  DEPARTMENT PURPOSE To cooperate with media representatives by not interfering or allowing others to interfere with media personnel acting in their news gathering capacity. NOTE A member of the press with proper credentials may not be excluded from an area where the general public has access. PROCEDURE Whenever a member of the service (uniformed or civilian) becomes involved in an incident or confrontation with media personnel or media personnel are assaulted, harassed or their vehicles/equipment are vandalized/damaged at the scene of news events: UNIFORMED MEMBER OF THE SERVICE 1. Determine if any threat to safety of media representatives exists and take appropriate action. 2. Request response of a supervisory officer. SUPERVISORY MEMBER 3. Cooperate with and assist media representatives and provide safe access to the scene, if possible. 4. Conduct immediate investigation if member of the media is assaulted, harassed or their vehicle/equipment is vandalized/damaged. 5. Attempt to obtain third party witnesses if confrontation with members of the service or others. 6. Request all parties, including witnesses, if possible, to report to precinct of occurrence for further investigation, when necessary. 7. Notify the Office of the Deputy Commissioner, Public Information without delay. NOTE The Office of the Deputy Commissioner, Public Information, is available 24 hours a day, 7 days a week for consultation and/or response to incidents involving the media. Members of the service are required to immediately notify the Deputy Commissioner, Public Information of any incident involving the media, regardless of the outcome of that incident. DESK OFFICER 8. Notify: a. Commanding officer/duty captain b. Lieutenant platoon commander c. Operations Unit. LIEUTENANT PLATOON COMMANDER 9. Respond to command, if in the field, and under the supervision of the commanding officer/duty captain, conduct investigation of incident. NOTE The commanding officer/duty captain will perform the duties of the lieutenant platoon commander, if the platoon commander is unavailable. PATROL GUIDE Section: Command Operations Procedure No: 212-49 INCIDENTS INVOLVING MEDIA REPRESENTATIVES DATE ISSUED: DATE EFFECTIVE: REVISION NUMBER: PAGE: 08/01/13 08/01/13 1 of 2
  • 90. PATROL GUIDE PROCEDURE NUMBER: DATE EFFECTIVE: REVISION NUMBER: PAGE: 212-49 08/01/13 2 of 2 NEW  YORK  CITY  POLICE  DEPARTMENT LIEUTENANT PLATOON COMMANDER (continued) 10. Prepare report on Typed Letterhead containing details of incident and results of investigation and forward to: a. Chief of Patrol/bureau chief concerned b. Borough commander concerned c. Commanding Officer, Public Information Division d. Command file. NOTE The Office of Deputy Commissioner - Public Information will maintain a central repository of all reports received of incidents involving news media representatives. 11. Forward supplementary report, if necessary. COMMANDING OFFICER/ DUTY CAPTAIN 12. Respond to command and supervise the investigation and preparation of the report by the lieutenant platoon commander. ADDITIONAL DATA Members of the service will not interfere with the video taping or the photographing of incidents in public places. Intentional interference such as blocking or obstructing cameras or harassing the photographer constitutes censorship. Working Press Cards clearly state the bearer “is entitled to cross police and fire lines.” This right will be honored and access will not be denied. However, this does not include access to interior crime scenes or areas frozen for security reasons. In order to cooperate more fully with members of the news media and provide them with access to cover newsworthy events, the following guidelines will be adhered to unless safety interests or proper performance of police duties require otherwise: a. To the extent it is feasible to do so, the media’s access to demonstrations on private property will not be impeded by the Department. b. The media will be given access as close to the activity as possible, with a clear line of sight and within hearing range of the incident. c. When incidents spill over or occur on private property, members of the media will not be arrested for criminal trespass, unless an owner or representative expressly indicates that the press is not to be permitted to enter or remain on the property. d. If the ranking officer at the incident determines that press access must be restricted in certain circumstances (i.e., in order for the Department to carry out its law enforcement functions), he retains the discretion to do so. RELATED PROCEDURES Information Concerning Official Business of Department (P.G. 212-76) Release of Information to News Media (P.G. 212-77) FORMS AND REPORTS Typed Letterhead