HootSuite is a LinkedIn Certified Developer, enhancing The B2B and B2C functionality in the dashboard. LinkedIn is the premier social network for businesses who need to connect with clients, build brand awareness and thought leadership, and for HR teams focusing on recruitment. With over 120 million professional profiles, Groups for discussions and Company Pages, this business-centric social channel is an important integration in the HootSuite dashboard.

1. LinkedIn Pages, Groups and Profiles in HootSuite
LinkedIn is the premier social network for businesses who need to connect
with clients, build brand awareness and thought leadership, and for HR
teams focusing on recruitment. With over 160 million professional profiles,
Groups for discussions and Company Pages, this business-centric social
channel is an important integration in the HootSuite dashboard.
HootSuite is
a LinkedIn
Certified
Developer,
enhancing The
B2B and B2C
functionality in
the dashboard.
Enterprises, SMBs and organizations will find new ways to amplify
their messaging and engage industry-targeted audiences through
HootSuite. Companies taking the next step in social by integrating social
media throughout their organization will benefit from these features
to enhance sales lead generation and HR recuriting efforts. Share • Connect with clients
professional expertise, publish company status updates, and promote job • Broadcast company news
opportunities – all from the HootSuite dashboard – a centralized, secure and updates
communications hub. • Amplify recruitment efforts
• Monitor industry
Connect conversations
• Share your company
LinkedIn Company Pages are corporate branded forums for company and viewpoints and culture
executive messaging. Different business units, from PR to Support teams, • Streamline internal
can follow the comments and respond accordingly, thereby streamlining workflow securely
internal communication and awareness.
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2. LinkedIn Pages, Groups and Profiles in HootSuite
Recruit
Benefits for B2B
Business growth and success is fueled by qualified and talented recruits.
Update followers on
Now, with increased LinkedIn functionality in the HootSuite dashboard,
business-focused events,
HR teams, and even Community managers will benefit from the job company news and product
search capabilities. information using LinkedIn
company pages .
Connect
Enhance HR recruiting
efforts by sharing company
updates and promoting job
Discuss opportunities.
Every social network has a valuable community element to it. LinkedIn LinkedIn as a forum for job
seekers is a critical tool for
offers Groups, a way for those with similar interests, education or work
any company:
histories to collaborate and stay connected. HootSuite provides a way
for members of your external facing organization to stay in touch with “PepsiCo is proud to
conversations about your brand, product or industry. be an early-adopter of
technologies that support
Along with leading integrations with Facebook and Twitter, this engagement with our online
community of consumers,
LinkedIn development furthers HootSuite as a leader in social media
employees and job seekers.
management. HootSuite’s enhanced
Linkedin integration serves
as yet another powerful
tool for sharing about
the people, culture and
opportunities at PepsiCo,
inviting dialogue and
developing meaningful
connections.”
-Chris Hoyt
Talent Engagement and
LinkedIn Group Streams Share to LinkedIn profiles, Groups and Marketing Leader at PepsiCo
Company Pages
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