Did you know that most of your customers first interact with your brand online? That’s why as a business, it’s important to create an online experience that keeps your customers coming back for more. In this presentation you will learn how businesses in India are currently managing their brands online We will cover: 1) Using social media to deliver a consistent brand experience 2) B2B & B2C strategies for online businesses 3) Watch the full webinar recording on Youtube here: http://ow.ly/V0GY9 ___________________________________________________________________________ Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro Social Networks Account: Twitter - @HootsuiteAPAC Instagram - @Hootsuite Facebook Page - http://owl.li/V5ypK

1. Facebook Brand
Management Strategies for
Businesses in India

2. Speaker Bio
Vicky
Hootsuite Product Expert
@HootVicky
Join the conversation using #HootsuiteAPAC
Product Marketing Manager
@Upali
Upali

3. Traditional Media for B2B and B2C
Brand management best practices for B2B & B2C -
Agenda
Tweet your questions with #HootsuitePro

4. Hootsuite is the most widely used platform for managing
social media, loved by over 10 million people around the
globe and trusted by 744 of the Fortune 1000.

5. Trusted by 744 of the Fortune 1000

6. “Social media is not only more cost-efficient
than advertising, but it also offers great
opportunities for innovative engagement with
your customers.”
-Richard Branson

7. Traditional media vs Social Media

8. Traditional Advertising

9. Traditional vs Social
Image Source- Weplay

10. Traditional Media
Image Source- Weplay

11. Traditional vs Modern

12. Brand management best practices for
B2B

13. Lead Nurturing

14. How generate leads on social
❏ Promote gated content
❏ Geo- targeted engagement
❏ Contests
❏ User guide (download here)
Tweet your questions with #HootsuiteAPAC

15. The campaign urges netizens to share
their own 'Pehli Diwali' stories online,
using the hashtag #HamariPehliDiwali.
The idea is to unite people with their loved
ones and give participants a chance to
win flight tickets to their place of choice.
Tweet your questions with #HootsuiteAPAC
Example of Lead Nurturing on Social
Image/content Source- afaq

16. Social Selling

17. Social Selling
❏ Listen and Learn
❏ Research and Related
❏ Build confidence through education
❏ Collaborate and Close
❏ White Paper (download here)
Tweet your questions with #HootsuiteAPAC

18. Example of Social Selling Model
Tweet your questions with #HootsuiteAPAC

19. Online Credibility

20. Brand Loyalty
Tweet your questions with #HootsuiteAPAC
❏ Mission for each social network
❏ Unique insights into your services
❏ Communicating brand identity
❏ Find great talent!
❏ Checklist (download here)

21. Tweet your questions with #HootsuiteAPAC
Example of Brand Loyalty on Social
Similar to traditional advertising,
social media marketing done right
shows off why someone would
choose your product over your
competitor’s. With today’s variety of
platforms to choose from, you have
an opportunity to take advantage of
video, photo and text formats to
show off your craft and knowledge
to the world
Image/content Source- afaq

22. Brand management best practices
for B2C

23. Customer Service

24. Customer Support on Social
❏ Are you on the right SN?
❏ Educate and empower your team
❏ Proactive engagement
❏ Toolkit (download here)
Tweet your questions with #HootsuiteAPAC

25. Example of Customer Support on Social
Click here for Case Study

26. Product Promotion

27. Product Promotion
❏ The audience is specific (and so
is the campaign)
❏ The hashtag is perfect
❏ Involve the audience
❏ 18 Must have Social Media Tips
for your Business (Blog post)
Tweet your questions with #HootsuiteAPAC

28. Example of Product Promotion on Social
Oreo India embarked on a variety of
engaging contests: #DoodleIt – fans
were invited to create doodles using the
cookie, #PopIt – fans needed to find
innovative ways to pop an Oreo, #PlayIt
– fans had to find new games to play
with their Oreo, and others like #DipIt
and more. Read more on
Oreo #PlayWithOreo digital campaign.
Tweet your questions with #HootsuiteAPAC

29. Community Engagement

30. Community Engagement
❏ Conversation instead of
broadcasting
❏ Providing resources instead of
selling
❏ Create a space where people
can share diverse opinions
❏ Our secrets in growing a Global
Community (Blog post)
Tweet your questions with #HootsuiteAPAC

31. Hootsuite customer Dazeinfo ran
a Facebook contest for 20 days
and saw an increase of 400% in
their newsletter subscription
Two Tips for Running a Successful Social Media Contest
1. To incentivize participation, identify a unique giveaway
that’s valuable to your target audience.
2. Create hashtags to promote the contest that are easy to
remember. You don’t have to include your brand name
in every hashtag, and it helps to use words that are
already trending.
Example of Community Engagement
Tweet your questions with #HootsuiteAPAC

32. Q & A

33. Get started now
https://hootsuite.com/plans/pro