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6 ways Hootsuite makes it easy to 
save time and grow your business
Hootsuite Pro offers key features to set up your 
business for social success. Learn more about 
them and choose the ones that are right for you. 
Hootsuite University 
Teams 
Analytics HootCare 
Vanity URLS 
Social Profiles
Work together and give 
your customers more 
74% of businesses say 
departments that collaborate 
with social media work 
together well or very well. 
Ragen
Engaging in every conversation about your brand is tough, especially when 
customers expect a quick response. With Hootsuite Teams, share access 
to your business accounts so your team can monitor social feeds, assign 
messages to team members, and give your customers a timely response. 
Grow your team
“Hootsuite lets us stay connected, 
communicate over issues and 
solutions, see what is scheduled and 
delegate particular messages for 
individual attention.” 
Alan Jones, 
Chief Hindsight Officer, 
The New Agency
Measure the impact of your 
social media activity 
50% of marketers see 
improved sales from 
social media. 
Social Media Explorer
Are you measuring the business impact of your social media activity? 
Don’t waste your time on poorly performing Tweets and lacklustre 
campaigns. Use analytics to measure the effectiveness of your content 
and the impact on your business. 
Unlock social insights
“I start my week by looking over my 
Hootsuite customized analytic reports. 
It’s a great way to get a pulse for what’s 
going on and what’s resonating most 
with our fans.” 
 
Joshua Jeffery, 
Manager of Digital Engagement, 
The Andy Warhol Museum
Expand your reach 
42% of adults online 
now use multiple social 
networking sites. 
Pew
Make sure you are where your audience is. Hootsuite allows 
you to stay organized and keep track of all your social network 
accounts, whether they’re different departments’ Twitter 
accounts or location-specific Facebook pages. 
Manage more social networks
“Hootsuite allows me to sustain 
multiple accounts simultaneously 
and ensure nothing slips through 
the cracks.” 
Lauren Howard, 
Canada’s National Marketing Manager, 
Contiki Tours
Knowledge is power 
77% of companies 
considered missing digital 
skills to be the key hurdle to 
their digital transformation. 
Capgemini
Hootsuite University provides you with expert-level social 
media management skills and industry recognized certification, so 
you can excel at your job and stand out from the pack. 
Enroll in Hootsuite University
“Hootsuite University not only gave us a full understanding 
of the capabilities of the Hootsuite dashboard and how to 
actually implement them, this social media training program 
also features some of the industry’s top experts, keeping us 
up to date on the changes in the social media world. The 
Hootsuite dashboard, coupled with Hootsuite University, gives 
us what we need to be successful with social.” 
Luke Summerfield, 
Director of Inbound Marketing 
Savvy Panda
Get priority customer support 
With a customer satisfaction 
rate of 95.1%, customers with 
HootCare get answers to their 
questions, fast.
We know that social media moves quickly, and that when an issue 
needs to be resolved, every minute counts. HootCare is our 
guarantee that you have our full attention with expedited support. 
Add expedited HootCare support
With HootCare, you are 
guaranteed a response to 
your question within 4 hours, 
but we work hard to get you 
answers as soon as possible.
Brand your content, 
down to the link 
Making vanity URLs part of your 
tradigital campaign can increase 
results by 35% or more. 
The Business Journals
URL shortner 
ht.ly 
Add custom URL parameters 
Parameter 
Establish consistent branding across all networks with vanity URLs. 
Validate your links and boost click-through rates by helping people feel 
confident engaging with your content, while tracking performance through 
Hootsuite’s robust analytics. Your content will be branded, no matter who 
shares it. 
Brand your URLS 
social media team 
utm_source 
social team 
utm_medium paid social 
utm_campaign marketing 
Send Now 
Value 
ht.ly 
utm_... twitter
“Our vanity URL has allowed us to establish 
Jelly Marketing in a small and fun way into 
our client’s posts. It’s awesome being able to 
have our Jelly brand in each of our client’s 
posts, and it’s a fun way to let people know 
Jelly is involved in a campaign.” 
Darian Kovacs, 
Digital Marketing and PR Specialist, Principal, and Director of Strategy, 
Jelly Marketing
Manage social media like 
a Pro with Hootsuite. 
Learn more about how to 
enhance your account today 
@hootsuite 
/hootsuite 
/company/hootsuite 
/+hootsuite

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