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A Media Strategy for a Gatorade Campaign
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Gatorade media Strategy
1.
Gatorade Media Strategy Presented by
Kati Hooper Monday, April 7, 14
2.
Target Market Youth leading
an active life-style Monday, April 7, 14
3.
KPI- Key Performance Indicators Gatorade
is not just a sports drink Monday, April 7, 14
4.
Big Idea Mini Webisodes
titled “G- Series” Highlight young athletes trying to achieve greatness Each story will have a different Gatorade Product tied into it. Monday, April 7, 14
5.
Big Idea Monday, April
7, 14
6.
Tools and Tactics •
Youtube • Facebook • Twitter • Blog • Instagram • National Campaign Monday, April 7, 14
7.
Budget $18 Million Monday, April
7, 14
8.
Budget • Shooting costs
= $5 Million • Travel Costs= $1 Million • Editing Costs=$56,000 • Advertising Spots = $10 Million • Social Media Monitoring = $672,000 Monday, April 7, 14
9.
Summary Monday, April 7,
14
10.
ThankYou! Monday, April 7,
14
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