The Official, "Un-Official History of the Rolex Watch Company.

1. Toll Free 866.999.9178 *Please note that the 'RolexDoctor.net' is in no way affiliated with or related to Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex is a trademark of 'Rolex USA'. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. All trademarked names, brands, models and designs mentioned herein are the sole property of their respective manufacturer. In 1905 Hans Wilsdorf and his brother-in-law Alfred Davis founded "Wilsdorf and Davis" in London.[7] Their main business at the time was importing Hermann Aegler's Swiss movements to England and placing them in quality watch cases made by Dennison and others. These early wristwatches were sold to jewelers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback.

2. Toll Free 866.999.9178 *Please note that the 'RolexDoctor.net' is in no way affiliated with or related to Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex is a trademark of 'Rolex USA'. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. All trademarked names, brands, models and designs mentioned herein are the sole property of their respective manufacturer. In 1908 Wilsdorf registered the trademark "Rolex" and opened an office in La Chaux-de-Fonds, Switzerland. The company name "Rolex" was registered on 15 November 1915. The word was made up, but its origin is obscure. Wilsdorf was said to want his watch brand's name to be easily pronounceable in any language. He also thought that the name "Rolex" was onomatopoeic, sounding like a watch being wound. It was also short enough to fit on the face of a watch. One story, never confirmed by Wilsdorf, is that the name came from the French phrase horlogerie exquise , meaning "exquisite clockwork".

3. Toll Free 866.999.9178 *Please note that the 'RolexDoctor.net' is in no way affiliated with or related to Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex is a trademark of 'Rolex USA'. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. All trademarked names, brands, models and designs mentioned herein are the sole property of their respective manufacturer. 1920 Wilsdorf founded MONTRE ROLEX S.A. in Geneva, on 17 January, with himself as sole owner and director.Henceforth, the movements were made in Bienne. Assembly, testing and sales were in Geneva. 1926 To enhance the water resistance of wristwatches, Wilsdorf registered a patent for a case with screw-down winding crown.

4. Toll Free 866.999.9178 *Please note that the 'RolexDoctor.net' is in no way affiliated with or related to Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex is a trademark of 'Rolex USA'. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. All trademarked names, brands, models and designs mentioned herein are the sole property of their respective manufacturer. 1927 • On 17 October, Wilsdorf strapped a new ROLEX OYSTER to the wrist of the typist Mercedes Gleitze before the cross-channel swim that she completed in 15hrs. 15mins. 1931 •Thanks to the talented technician Emil Borer, Wilsdorf introduced an automatic permanent rotor winder, the ROLEX PERPETUAL. He retained the exclusive rights, and prohibited the automatic movement’s use by any competitor for the next fifteen. 1945 • ROLEX introduced the DATEJUST, the first automatic water-resistant chronometer wristwatch with date viewer.

5. Toll Free 866.999.9178 *Please note that the 'RolexDoctor.net' is in no way affiliated with or related to Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex is a trademark of 'Rolex USA'. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. All trademarked names, brands, models and designs mentioned herein are the sole property of their respective manufacturer. 1953 • Launch of the SUBMARINER, the first diver’s watch, water-resistant to 100 meters. Mount Everest’s conquerors, the team led by Sir John Hunt, were equipped with OYSTER PERPETUAL chronometers. 1954 • Launch of the GMT-MASTER. 1956 • DAY-DATE, first wrist chronometer to show the days of the week in letters in 25 languages.

6. Toll Free 866.999.9178 *Please note that the 'RolexDoctor.net' is in no way affiliated with or related to Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex is a trademark of 'Rolex USA'. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. All trademarked names, brands, models and designs mentioned herein are the sole property of their respective manufacturer. 1960 • Hans Wilsdorf died in Geneva 6 July. He left his heirs a flourishing business with a multi-million dollar turnover, and one of the largest manufacturing consumers of gold in Switzerland. A ROLEX OYSTER, with specially reinforced case attached to Professor Jacques Picard’s bathyscaphe, The TRIESTE, reached a depth of 10, 916 meters in the Pacific with no damage.

7. Toll Free 866.999.9178 *Please note that the 'RolexDoctor.net' is in no way affiliated with or related to Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex is a trademark of 'Rolex USA'. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. All trademarked names, brands, models and designs mentioned herein are the sole property of their respective manufacturer. 1971 • Underwater record for SEA-DWELLER 2000 –2,000 ft (610 meters). 1980 • New underwater record for SEA-DWELLER 4000 - 4,000 feet (1,220 metes) beneath sea. 2000 • Introduction of new, entirely in-house DAYTONA chronograph/chronometer, (it formerly used a Zenith movement).

8. Toll Free 866.999.9178 *Please note that the 'RolexDoctor.net' is in no way affiliated with or related to Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex is a trademark of 'Rolex USA'. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. All trademarked names, brands, models and designs mentioned herein are the sole property of their respective manufacturer. 2001 • New LADY-DATEJUST in gold and platinum. 2003 • 50th anniversary of the SUBMARINER, commemorative 50th-year version issued with green lunette known as the 16610LV. Rolex is one of the most commonly known and respected brands for luxury watches.

9. Toll Free 866.999.9178 *Please note that the 'RolexDoctor.net' is in no way affiliated with or related to Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex is a trademark of 'Rolex USA'. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. All trademarked names, brands, models and designs mentioned herein are the sole property of their respective manufacturer. ROLEX produces almost 600 000 officially certified chronometers annually. ROLEX has come very far from the original founders to a company with over 6000 employees world wide!

10. Toll Free 866.999.9178 *Please note that the 'RolexDoctor.net' is in no way affiliated with or related to Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex is a trademark of 'Rolex USA'. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. All trademarked names, brands, models and designs mentioned herein are the sole property of their respective manufacturer. Brought to you by RolexDoctor.net