2. How to write chapter Data
presentation
Write chapter 4: Data presentation
Report the content of the interview
How to report?
Use “Indirect Speech”
Examples of Direct Speech and Indirect
Speech?
3. Direct speech:
The respondent said “I don’t like to use the
bus”
Indirect speech
The respondent said he does not like to use
the bus
4. What if many respondents report
the same things
You need to combine all of them into one
statement
Eg., Most respondents said they don’t use the bus
because it is not on time…
Eg., Regarding the question about why not use bus
for work, respondents indicate many reasons. First,
it is because the bus is not on time, so if they use the
bus, they may be late for work…”
5. Why do you have to analyse
data when doing research?
8. Illustrate your conceptual
framework
In chapter 3 (Conceptual framework) you
have proposed a conceptual framework
What is the conceptual framework for your
research proposal so far?
Where do you get it?
9. Framework examples
The success factor for new start-up
businesses?
The main factors that affect service
quality?
10. Illustrate your conceptual
framework
Analyse the data to illustrate the
framework
Do the data support the framework
Are the framework applicable in these
cases?
12. Finding concepts/themes from
data
Organizing similar ideas/data/ into a
group
Develop a new name/new concepts for
the group
Develop/find themes for the data
The teacher thesis as example
14. Thesis for reference
The teacher’s Master thesis – 2003-2004,
Lulea University of Technology - Sweden
“Success factors for electronic
marketplaces”
15. Literature review
Research topic: Success factors for e-marketplaces
Literature review revealed: Success factors are
Target market
Functions (Service offerings)
Neutrality or Bias
Technology
Partnerships
Liquidity
Revenue model
16. My conceptual framework
Also called My Frame of Reference
Target market
Functions
Technology
Liquidity
Revenue mod
17. My research questions
How can the above factors be described?
How can target market in e-marketplaces
be described?
How can technological problems in e-
marketplaces be described?
… ???
…???
18. Methodology
Interview two managing directors of two
e-marketplaces: Phonetrade.com and
Printoffer.com
Telephone interviews
Questions:
Is data from the interview enough to
answer the Research Questions?
Use your intuition for the answer!
19. Methodology
Read, research, find information about
the companies in the internet and the
press
Combine interview data with information
from websites, from the press.
20. Methodology
Data from interview is called Primary
data
Data from websites, press is called ???
21. If you use a company to illustrate your
research questions, you are using CASE
STUDY RESEARCH
If you use many companies to illustrate
your research questions, you are using
MULTIPLE CASE STUDY RESEARCH
The unit of analysis is The COMPANY (or
companies)
22. What if you study a PEOPLE to answer
the research question, is it a case study?
What if you study a hamlet, a group of
similar people, a group of students, a
country…
Is it a case study research?
What is the relationship between Case
study research and Interview Research?
23. Interview research is a tool for you to do
case study research.
Can you say the reverse?
So, what are other tools?
24. Tools for case study research
Interview (focus group method)
Documentation (Read websites, articles
and archives)
Observation method
What do archaelogists research?
Read Section 4.4 Data collection method
in teacher thesis
25. Tools for all kinds research
Interview (focus group method)
Documentation (Read websites, articles and
archives)
Observation method
What do archaelogists research?
Experiment method
Survey method
Should you combine many tools for your
research?
26. Case study analysis
If you study a hamlet, you will analyse
that hamlet.
If you study two hamlets, you will
analyze these two hamlets
Should you compare the two hamlets?
If you do that, it is called Cross-case
Analysis
27. Cross case analysis
If you do multiple case study, you need
to compare them
It is called Cross-case analysis
28. Must-do things in Case analysis
Analyse each case
Compare with theory, framework
Find themes
Grouping, categorization
Find new factors, new insights
Compare cases (cross-case analysis)
29. Thesis for reference
The teacher’s thesis
Lulea University of Technology – Thesis
library
http://pure-
test.ltu.se:8080/portal/en/publications-
phd/search.html (For Licentiate thesis)
Use appropriate keywords: e.g., case
study, why, how, interview,
30. Some related thesis – Keyword:
why
Why are WE not more attractive for women?:
different perspectives on a collaboration process to
increase gender awareness, Lundkvist, H. Jan
2012 Luleå: Luleå tekniska universitet.
Adoption, use and influence of computer based
information systems for product development:
qualitative studies of small firms within the wood
industry
Örtqvist, D. 2005 Luleå: Luleå tekniska
universitet. 190 p. (Licentiate thesis / Luleå
University of Technology; No. 2005:01).
31. Keywords: how
Approaches to improve quality in supply
chains
Holmbom, M. Mar 2013 Luleå: Luleå
tekniska universitet. 48 p.
32. Keywords: interview
A study of R&D projects: how teams
innovate
Karlsson, A. Jun 2012 Luleå: Luleå
tekniska universitet. 61 p. (Licentiate
thesis / Luleå University of
Technology).Publication: Research › Licen
tiate thesis
34. Home assignment
Do the data collection phase
Interview
No of respondents: at least 10 respondents
Write chapter: Data presentation
Write chapter: Data analysis
Read teacher’ thesis or other “Licentiate”
thesis for reference
35. Report requirement
Make group presentation in 6 minutes
Deadline:
Next week = 7.11
Hand in Word documents: 6 pages
maximum for two chapters
36. The next three classes
7.11: Correction for case analysis
13.11: How to do Survey from the result
of case study research?
Correction for experiment design
Make quantitative research model
Make/Borrow measurement scale
21.11: Validity and Reliability in all kinds
of research
