1. DIGITAL IN A FEW WORDS
2.1 An evolving market:
new comers & new
opportunities

2. APAC social networks
landscape : is Facebook
declining or growing?
2.1 Local Vs. Global
2.2 2-in-1: A branding and retention tool
2.3 Social networks have changed the
mindset of brand managers in a number
of ways

3. Local Vs. Global
State of
Global: Why
it is still
relevant.

4. A local affair

5. Taking a look – FB Usage in APAC

6. Taking a look – FB Usage in APAC

7. Average Time Spent Per Facebook Session (Minutes)
Singapore is #1
at 38 minutes
Source: AllFacebook, 2011 - http://bit.ly/ow4jZV

8. Going GLocal
Employing a
balanced
approach of
engaging
globally in a
localised
fashion.