It's true that marketing on Facebook can be easy, but there are some caveats. The most important is ...

1. Convenient Info About The World Of Facebook Marketing
It's true that marketing on Facebook can be easy, but there are some caveats. The most important is
that only a solid knowledge of what it takes to succeed will truly bring you success. This article
provides that knowledge and all the tips and tricks you need to create a great campaign.
If you're using Facebook to market, make sure you're also posting there! No one will visit a page
which rarely ever has updated content on it. Don't overwhelm your followers, but be sure to post at
least once per weekday so that people will often check back just to see what's going on.
Utilize custom tabs. This organizes your information and keeps your site professional. If you have a
current promotion, make a special tab for that.
One way to target your customers with specific ads is to add your email list to the "custom audience"
feature on Facebook. This method will lower your campaign cost and increase your page's
conversion rate due to the fact that more leads will turn to actual sales.
Be sure and answer all questions that people post on your Facebook page. Be appreciative that they
took the time to write you, and answer their
http://www.toprankblog.com/2010/01/facebook-marketing-fan-pages/ inquiry in the best manner
possible. Don't hesitate if you find a link that leads to an answer, even if it's not something you've
written.
Do not leave out people that are already fans. Many folks immerse themselves in building their
customer base, but they take for granted the base they already have. For powerful Facebook
marketing, you need an audience that feels respected. These customers can champion your brand if
you engage them effectively.
Create a special group that is only for your business. You can use this page to share useful
information, interact with your audience and receive questions from customers. You can inform
group members of special discounts and offer them all types of useful information. This is also an
excellent way to learn more about your target audience.
Avoid posting updates too frequently. If you notice that your subscribers are not interested in your
updates, try reducing the frequency of your updates. Save the content you want to share so you can
post more valuable updates later. Posting one daily update is your best option if your subscribers
check Facebook regularly.
Create customized tabs to highlight information on your Facebook page. This way you can clearly
separate promotions, coupons, freebies and other things that you would like to highlight about your
business without having them get lost in your wall posts. When the contest or promotion is over, you
simply remove that tab from your Facebook page.
Facebook is more effective if you use it as a connection builder, so do not use it the same way you
would use a direct marketing tool. If everything you post is marketing related, you may lose a lot of
fans. People tend to be more interested in your business as a whole, and they don't want to be feel
like you are spamming them.

2. You should calculate the conversion rate of your Facebook marketing campaign on a monthly basis.
Assess how many products you sell thanks to this campaign and compare this number to how many
subscribers you have. Your conversion rate is an excellent indication of how successful your
Facebook marketing campaign is.
Always post an answer to any feedback on your Facebook page that is negative. Ignoring it will give
people the idea that you only care about people who like you. Always be polite and helpful toward
the potential customers you interact with on Facebook to develop an excellent reputation.
Take advantage of any features Facebook allows you to
create custom sub-pages through use of tabs. In addition to
your main wall where posts and comments show up, make
dedicated pages for any specific topics to your business.
Perhaps have a page with contact information, and another
with a list of products and services.
Make sure that you have complete contact information listed
on your Facebook page. This means that you should have
your address, phone number, business hours and any other
relevant information. You should make sure to include an email address on the page in case someone
wants to contact you off of Facebook.
Get on other pages on Facebook as well. The point is to make it known that you exist. For example,
like other people's statuses, pictures, and, from time to time, comment on them as well. Make it
clear that you have more than a self interested use for Facebook, or at least create the illusion that
you helpful site do.
Do not subscribe to paying services that claim they can help you get more subscribers. You have no
way of knowing how new subscribers will be targeted. It is best to promote your Facebook page
yourself to make sure all the subscribers are likely to purchase your products or share your updates
with their friends.
Get your audience to share content with you on Facebook. When you have an idea you want to test
out, ask for advice from your fans. In no time at all you will see a lot of people giving you their
opinion on the matter and that advice is useful and valuable because it came from people interested
in your products.

3. Use the "�Create a Similar Ad' feature. This will change your ad subtly while maintaining the
same message. It can help you get more exposure while promoting the same thing as the original ad.
In seconds, you can have a whole new ad made up with nearly no effort on your part.
Visit the Facebook pages of your competitors. You should pay attention to the updates they share
and how many subscribers comment on their updates. Keep in mind that Facebook users will not
subscribe to more than one page on a certain topic. Look for mistakes your competitors make so you
can develop a better campaign.
Now that you know the basics of Facebook marketing you can put what you've learned into practice.
If you're able to use Facebook successfully to market something then you'll know it because that
product or service will become very popular. Keep everything you've learned here in mind and work
hard at creating a solid marketing plan if you wish to do well.