How Social Media Plays A Role Within Companies
-Social Media Today
-Examples of Enterprises Using Social Media
-Top Challenges
-Future Social Media Outlook
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How Social Media Plays A Role Within Companies
1. How Social Media Plays a Role Within Companies
By Holly Solomon, Expand Socially, LLC
2. Agenda
•Social Media Today
•Examples of Enterprises Using Social Media
•Top Challenges
•Future Social Media Outlook
How Social Media Plays a Role Within Companies
Tweet comments today to:@expandsocially#socialmediawithholly
4. - Improve Customer Relationships: Customers want to have
conversations with the brands they buy from
- Increase Media Coverage
- Tell your story/Rumor control
- Funnel people to helpful resources
- Influence Sales: Network with prospects through existing
customers- Attract new clients
- Find Top Talent through your employee’s
networks/recommendations
- Communicate with a larger audience
The greatest barrier to success in social media outreach is a lack of knowledge.*
B2B communication is changing…don’t be the last to connect.
Get informed, get involved, get SOCIAL!
Source: Falkow, Sally. Social Media Overview
WHY BUSINESSES SHOULD CARE ABOUT SOCIAL MEDIA
5. • Product info
• Promotions or special offers
• Offer feedback
• Influence product direction
• Open positions/Why you would want to work for them
• News related to the company
• Tips and advice
• Information that is easily accessible
• Info people will engage with that they can share with their
followers
The key to unlocking social media value, is aligning your viewers
needs/wants with your business goals!
WHAT ARE COMPANIES SHARING ON SOCIAL SITES?
12. • AEP Ohio uses a known Twitter hashtag #ohwx to share
relevant information about storms & any power outages
in their updates. Allows tweet to get seen by people who
are not following them, but looking for updates related to
the storm.
• Mayo Clinic has a Facebook Page for employees; They
also have a video on YouTube for “New Employee
Orientation” that shares social media guidelines and best
practices for their employees. http://youtu.be/pjocDhlicJs
SOCIAL MEDIA USE IN ENTERPRISES
13. • Many companies prohibit use of social media in the workplace
• Employees or customers sharing negative feedback publically
• Too many hands in the social media pot in an enterprise
• Getting organizational commitment
• Social Media Policies & procedures are struggling to keep up
• Lack of information at corporate levels to justify the cost in social
media
• Companies are not seeing yet the various advantages of the data
offered from social media (ROI is hard to measure)
• The nature of social media has built up expectations for a speedy
response from organizations
GENERAL CHALLENGES IN USING SOCIAL MEDIA FOR
BUSINESSES
14. •50 Top Tools for Social Media Monitoring, Analytics, and
Management by Pam Dyer, http://ow.ly/m9Yq8
• HootSuite: Manage your social updates and create custom reports
to show relevant information. (Free/Paid)
• Radian6: track campaign ROI; Gauge audience reaction and
adjust tactics in real-time. (Paid)
• Sproutsocial: Schedule and monitor your social media efforts.
($39-99)
HOW IS YOUR COMPANY MONITORING TODAY?
15. • Google Alerts- Free: Get email updates of
the latest relevant google search based
on your queries
•Set up your name, company name,
industry keywords or competitors
• Google Analytics- Free: Track hits from
social media accounts to specific links
MONITORING
16. • Maintaining an active online presence and use
platforms to allow customers to comment is a great
way to develop positive relationships with your
customers
• Promote your new products
• Tell the world about your events
• Encourage all clients and employees to follow your
social platforms to see info more easily
SOCIAL MEDIA BEST PRACTICES FOR COMPANIES
17. • What/how are we monitoring the social world?
• Who is responsible for pushing out messages for the
company?
• Do we have a social media calendar?
• What timeline are they responding in?
• What is the current process when negative feedback is
posted?
• Is there currently an inventory of the various social accounts
we have? And does this include any leaders in the
organization?
• Do we do all the social posting/content creation in-house?
• Do we have any specific social media policy in place for the
employees?
QUESTIONS TO ASK YOUR COMPANY
18. • Social media will become a daily routine for those not already using it.
• Companies will be asking more how they can integrate social media into their mix
of communications.
• New social platforms will become known and utilized; Some existing will go away.
• E-mail and instant messengers have constantly been dropping in popularity.
• The media budgets will shift to content creation, monitoring & management.
• Social media will share more sensitive topics & serious discussions.
• More companies will be monitoring their brand due to the increase in bad press
seen in the public.
• Mobile marketing will continue to grow deeper.
• Social media insights will be used by companies more to be proactive.
• Social tools will become companies’ most effective tool for customer service.
• Customer’s opinions will continue to be shared at a growing rate.
• Social activities will be easier to measure.
FUTURE OULOOK IN SOCIAL MEDIA