An overview of the Backend as a Service concept from the PingPal point of view. See the whitepaper for more information.

1. 
2 THE SPECIALIZED BAAS
BAASBAASBAAS
PingPal Backend-as-a-Service - BaaSPingPal Backend-as-a-Service - BaaS
EXPLAINEDEXPLAINEDEXPLAINED MOBILE APP
BACKEND
IN THE CLOUD
MOBILE APP
BACKEND
IN THE CLOUD
1 THE COMMON BAAS
Most application developers (web or mobile) require a core set of features in their app provided by most BaaS.
You usually buy the service as a monthly subscription.

Reliable data syncronization
Security
Scalability
Rule of thumb says that a generic BaaS saves 50% of development cost and time for an app project

User management
Social media integration
Data storage
Push notification
Messaging
App analytics dashboard
The global BaaS market is estimated to grow
from $216.5 million in 2012 to $7.7 billion in 2017.
This represents a compound annual growth rate (CAGR) of 104% from 2012 to 2017.
MarketsandMarkets October 17, 2012
EXAMPLE: PARSE
Parse is one of the largest BaaS companies providing common features
Data from parse.com, developereconomics.com and TechCrunch
July 2, 2013
PARSE
24%
24% market share Bought by Facebook
end of April 2013
for > 85 MUSD
|
60k apps April 2013
100k apps June 2013
growth 25% monthly
iOS, Android
Windows 8
Windows Phone 8
JavaScript
OS X
Custom cloud code
Hosting
There are a few emerging BaaS that have a specific niche focus, like PingPal.
Besides offering the standard features they have extended high level feature modules targeting more
specific and complex needs for specific app types.
Rule of thumb says that a specialized BaaS can save 70% or more of development cost and time
for an app project

+ High end features+ High end features

EXAMPLE: PINGPAL
PingPal is a specialized BaaS for branded apps in for instance
outdoor, tourism, events, family safety and mobile workforce management markets
Chat
Voice over IP
HW Positioning tags
Lean on data and battery
iOS, Android, Web
Map provisioning
Off-line maps
Custom maps
“Non-maps”
Points of Interest mgmt
Positioning
Positioning as a dialog
Privacy protection
Cross platform and app
Tracking
For more info about PingPal
please visit www.pingpal.se
© 2013 PingPal AB, all rights reserved