Swiss-Korean Business Luncheon talk "Why we need to be 'cool'? How social media is changing consumers vs. How corporate executives still stick to the old paradigm"

1. SKBC Meeting for February
Thursday, February 17, 2011 at 12.00h
Grand Ambassador Hotel (Jangchung-dong), Orchid Room (19th Fl.)
Dear SKBC Members,
We kindly invite you and your guests to our Luncheon Meeting which will take place at the Grand
Ambassador Hotel on Thursday, February 17, 2011, 12.00h.
For this event Mr Hoh Kim, Founder & Head Coach of THE LAB h, will speak on the topic of
"Why we need to be 'cool'? How social media is changing
consumers vs. How corporate executives still stick to the old
paradigm".
Are you familiar with the "Streisand effect"? If not, you'd better to know what it is. Dunkin Donuts in
Korea didn't know the effect and they made a bad situation even worse, and now you can see this
case study in the chapter one of a famous book "Groundswell" published by Harvard Business
Review.
Social media is changing the way consumers interact with companies, and, accordingly, the way
companies handle different business situations. However, still, some corporate executives ignore the
changes and keep their 'wait and see' attitudes.
"Cool communication" is a new way for companies to better manage consumer communication in
the age of social media. Hoh Kim, Founder & Head Coach of THE LAB h, executive coaching firm
focusing on crisis communication and influence, will present how social media is changing Korean
consumers' perception towards companies. During the presentation, the results from Cool
Communication Study by THE LAB h in 2010 and 2011 will be shared with the participants.
154-1, Seorin-dong, Jongro-gu HP: +82 10 3837 2448
K.P.O. Box 2164 Phone: +82 2 590 0011
Seoul, 110-110 Fax: +82 2 590 0030
Korea E-mail: skbckorea@hotmail.com
www.skbckorea.org

2. Hoh Kim is the Founder & Head Coach of THE LAB h and former Managing Director of Edelman in
Korea (2004-2007). He is the first and only Korean CMCT (Cialdini Method Certified Trainer), and one
of the 24 CMCTs in the world, and he regularly facilitates Principles of Persuasion workshop, the only
workshop designed by Dr. Robert Cialdini, the author of worldwide million seller "Influence" since
2008. He is Ph.D. candidate at the Graduate School of Culture Technology of KAIST (Korea
Advanced Institute of Science & Technology). He regularly contributes his own columns in Dong-A
Business Review, Hankyoreh, and 1/n magazine.
The cost of the Luncheon is KRW 47.000 (inclusive service charge & VAT). Make sure not to miss
the deadline for registration, which is Monday, February 14, 2011. Cancellation after this date and
no-shows are subject to full payment.
Confirmation by both, fax and e-mail, are welcome. We are looking forward to seeing you soon.
With kind regards,
Daniel Nyffenegger
Managing Director
“Yes, I will attend the Luncheon Meeting on Thursday, February 17, 2011 (12.00h).”
Name: _______________________
Company: _______________________
Guest(s): _______________________
“Unfortunately, I am not able to attend.”
Name: _______________________
Company: _______________________
154-1, Seorin-dong, Jongro-gu HP: +82 10 3837 2448
K.P.O. Box 2164 Phone: +82 2 590 0011
Seoul, 110-110 Fax: +82 2 590 0030
Korea E-mail: skbckorea@hotmail.com
www.skbckorea.org