1. Vietnam
Telephone subscribers

2. Total telephone subscribers to Mar 2012
Total new subscribers YTD = 2.6m mobile and 7.6k fixed desk phones
This chart shows the GSO’s latest total market estimates
compared with the implied revised figure for 12 months’
previous (currently up by 3%).
160 Note: new method of counting number of mobile subscriptions was introduced
by the GSO in May 2011 and back-dated to 2010.
140
120
100
80 111.6 117.6 118.5 118.9 118.7
110.0 112.6 114.2
60
67.2
40
35.2
20 18.6
8.5 14.1 15.6 14.4 15.5 15.5 15.5 15.5 15.3 15.3
6.9 8.9 11.7
0
2005 2006 2007 2008 2009 2010 2011 2011 2011 2012 2012 2012
Dec Dec Dec Dec Dec Dec Jun Sep Dec Jan Feb Mar
Desk telephone Mobile
Source: Vietnam Ministry of Information and Communications (MIC) / GSO

3. Over 90% of urban mobile phone
users have pre-paid SIM cards
90
94% of 15-24 aged customers are
84
81 Number of SIM cards use
78
using pre-paid SIM 80
cards, compared with 88% of 35-
70 67
45s. 65
Type of calls 60
0.6%
8.0% 50 15-17
18-24
40
25-29
30 28 27
30-34
20 35-45
20 18
91.4
11
%
10 8
Pre-paid 5
2 3 1 2
0 0 0 0
Post-paid 0
Both on different phones One Two Three Four or more
Source: 3D 2010 Base: 716 adults aged 15-45 who currently own and use a mobile phone

4. Service Provider 2G & 3G market share
Market share Vietnam total
Viettel
1% Mobifone
2%
3% 1% Viettel Vinaphone
Mobifone
Vietnamobile
36% Vinaphone
E-mobile (EVN)
28% Vietnamobile
S-Fone
E-mobile
S-Fone Beeline 2G 3G
29%
Beeline
0 10 20 30 40 50
Mobifone has the biggest market After launching in Oct 2009, 3G
share in the 4 main cities, but connections in VN surpassed 20
across Vietnam as a whole, Viettel million in Q2 2011, representing
is the leading service provider. 18% of the total subscriber base.
Source: Wireless Intelligence /VNPT /market reports Q2 2011

5. Mobile Phone Brands used
Urban sample aged 15-54
100
1 Sharp
90 2
2 4 Sagem
80 4 Philips
8 Panasonic
70
14 Nec
60 Hitachi
50 Siemens
Black Berry
40
Motorola
29% of 30 58 Iphone
Vietnam’s 20 Sony Ericsson
mobile phone LG
10
subscribers are Other
now using 0 Samsung
Smartphones Nokia
as of Q2 2011
Source: TNS Target Group Index 2011 Base: 5,096 urban adults age 15-54

6. Watched TV on Internet or Mobile
%
TV is
100
increasingly
89 89 90
90 being watched 85
82 M 15-24
on the move by 78
80 Vietnam’s urban F 15-24
70 youths M 25-34
F 25-34
60
M 35-45
50
F 35-45
40
30
20 17 19
12 9
9 7
10 3 5 4 3 4 4
0
Yes on internet Yes on mobile Not watched live TV
Source: 3D 2010 Base: 2,924 adults aged 15-45

7. Vietnam
Advertising revenue

8. Online advertising expenditure
Share of advertising 10 biggest spending sectors
expenditure*
online (Apr 2010-March 2011)
6% 0% 4.5 4.2
In millions $
10%
4% 4
3.5
3 2.8
2.5 2.1 2.1 2.1
2 1.6 1.5 1.4
1.5 1.3 1.1
80%
1
0.5
0
Newspapers Magazine
Radio Internet
TV *Excluding OOH
Spending on display
advertising is still a relatively
small share (4%) of the overall
advertising spend, but growing
Source: Kantar Media Net Insights Report 2011