The Social Marketing Roadmap - Social Marketing Advice for Today’s CMO

1. The Social Marketing
Road to Success
Social Marketing Advice for Today’s CMO

2. Social Marketing has evolved into a strategic discipline.
Social Marketing converts social interaction into actionable and
monetizable customer relationships.
Social Marketing is one of the most important channels of the future -
your own media that will position you to spend less resources over
time - for marketing, customer service, and product development.

3. Passion is Contagious
Don’t think of social only as a way to drive
leads and sales, Social is about passion.

4. Have a Plan, A Realistic One
Social channels are like
other marketing channels
- treat them with the
same diligence.

5. Integration is The Key
Social marketing cannot exist in a vacuum, integrate social
with your product development, customer support,
marketing and business initiatives.

6. Select the Right Tools
Focus on a limited number
of tools initially and build
your portfolio by selecting
where you see tangible
traction.

7. Learn from Mistakes,
Yours and Others
Develop a center of social marketing expertise to
avoid repeating the same mistakes you or other
brands have made.

8. Don’t forget about search
Smart companies know
what their prospective
customers are searching
on. Create social content
that leverage key words to
improve search engine
rankings. In social world,
companies need to think
like publishers.

9. Its About Customers
Social is not media-centric, it is customer-centric.
Once you have gained experience, work towards
integrating social deeper within your business.

10. Know Your Goals
Start with understanding your goals with social. Where
and how you want to participate is a business decision.
Look at your industry and beyond for best practices.

11. Have a budget
Allocate your social marketing budget based on your level
of social marketing maturity. You must always know what
it is costing you. ROI is important in long run.

12. Go in for the Long Haul
– Social is not getting things done overnight, it is about
nurturing a community, to seed success for future today.
– One must understand social is just not marketing, it touches
every aspect of business.
– Start with answering why you want to run social programs and
what success looks like.
– Social is relationship-based its a long term investment in your
brand.
– Focus with your existing customers - they will spread the word
for you. Welcome to the world of mouth.

13. Keeping an Eye on Social world for You
For More Info Contact – Monica Kate, +91 9712719297