1. J. How do you imagine social interaction within
10 years, taking into consideration the impact
of technology on human relations?

2. AGENDA
• Today’s Social Interaction Model
1
• Social Interaction in the Next Decade
2
• The Challenges & Risks of Technology
3 Mediated Social Interaction

3. 1
TODAY’S SOCIAL INTERACTION MODEL
•Heavy reliance on Technology
•Billions of people connected through social
media
•Huge impact on learning and information sharing
•Organising community activity, social & political
change

4. Technological Evolution of Communication
• Carrier Pigeons • Newspapers • Telegraph • Radio/TV • Smart phones
(Europe) • Fax • Computers • Social Media
• telephone • Mobile Phones
• Internet
Circa 776 BC 1450 1800's 1900's Today
.
. .
.
. .
.

5. Heavy Reliance on Technology:
•Smart phones, computers, internet, online social networks ..etc
• Maintaining relationships
• Social clubs, interest groups
Private Life • Making life more convenient
(online dating, shopping, blogging
etc)
• Sourcing information
• Connecting potential business
Professional Life partners
• Online consumer feedback

6. Billions of People Connected Through Social Media
Source: http://www.onlineschools.org/state-of-the-internet/soti.html

7. Huge Impact on Learning and Information Sharing:
Instant and real-time sharing:
e.g. Google Docs
Online university degrees –
recorded seminars.
Group projects: e.g. via
Facebook
Self learning: online training
e.g. TED talks

8. Organising Community Activity, Social & Political Change
Obama election Campaign in 2008
Arab Spring (Egypt/Tunisia)
Pressure groups
• AVAAZ campaigns (e.g. Murdoch investigation)
Community Activity:
• Neqqi bladek (clean your country: initiative to clean beaches
in Algeria)

9. 2
SOCIAL INTERACTION IN THE NEXT DECADE
•Rapid innovation in Social Media
•Rapid Innovation in Business
•Stronger supply chains and more
efficient use of resources
•Radical alteration of human relationships
•Fully bi-directional, uncensored mass
communication relationship between
people.
•Move forward in human knowledge

10. Rapid Innovation in Social Media
Increase in Social Media
user-base and ways of
usage
(business to business
use)
Innovation User feedback
• Product • Commercial weight
development • Interactive surveys
• Personalised content • Consumer
blogs/reviews
Consumer-business
interaction Businesses will have
real-time Access to
• Improved response to user Consumer profiles and
feedback
• Real-time analytics preferences

11. Rapid Innovation in Business
R&D
Distribution Technology
•Business evolution and job creation
Logistics Production •Integrated communication in new
software applications.
Real-time
Business
•Fully networked business
Human
Resources
Intelligence
Sales environment
•Social media strategy will be vital to
business objectives
Finance Manufacturing
Legal Marketing

12. Stronger Supply Chains and More Efficient
Use of Resources
•Stimulating local economies via linking small producers with
their cohorts resulting in better value distribution
•Increased mass customisation of production thanks to closer
client interaction
•Lower entry barriers for entrepreneurs encouraging innovation
•Optimisation of resources thanks to better quality and more
timely access to information

13. Less use of
text in favour
of video-audio
content
Blurred
Video chat
boundaries
replacing face-
between social
and business
Radical to-face
interaction
life alteration of
human
relationships
One stop for
Increase in
social media
international
(Conferencing
contacts
platforms)

14. Fully Bi-directional, Uncensored Mass Communication
Relationship between People.
• Authors publishing books online
• Musicians releasing albums directly on the internet
• Political parties reaching out directly to voters online
Move Forward in Human Knowledge
• Scientists collaborating with peers in virtual labs
• Increased technological literacy

15. 3
THE CHALLENGES & RISKS OF TECHNOLOGY
MEDIATED SOCIAL INTERACTION
Anonymity?
Data
Control?
quality?
Trust? Technology Spam?

16. Future considerations in the virtual world
•Are we more connected or fragmented?
•Are we in control of our own data and privacy?
•Who do we share our data with?
•What’s the true identity of people we connect with?
•Have human relationships improved or deteriorated?
•Can we handle the information overload?
•Are we happier?

17. Thank you 