This pdf, S is For Social Media was prepared by Cierra Lee, Social Media Marketing Intern for the Arkansas State University Small Business and Technology Development Center in the Spring of 2012. Created by Cierra as part of her Intern work it was designed as an introduction to area small businesses on different social media networks and other online marketing tools as well as how to put them to work for their organization.

3. While researching what were the key aspects of social media marketing for small
businesses, I came up with this social media overview in order to aid businesses that are
unfamiliar with the territory and who seek assistance in properly implementing social
media marketing into their overall marketing plans. Along with the guidance of the
ASBTDC Consultants this manual will give you an understanding of how social media
marketing can help your business turn leads into profits.
Cierra Lee, 2012 ASU SBTDC Social Media Marketing Intern
S is for Social Media
How to Leverage Social Media for Business Marketing
WHAT IS SOCIAL MEDIA?
Most people associate social media with the most popular
social networks including Facebook, Twitter, LinkedIn,
YouTube, Tumblr, and the late, great MySpace. Social
Media can be any website that allows users to connect, Can Social
network and share viral content with others by setting up
personal or business profiles or groups and maintain those
Media Really
connections through Constant Contact through the Help My
website. For the purposes of this manual, we will define Business?
social media as a viral agent used to connect with potential
Why, yes, it certainly
S is for Social Media
customers (who are referred to as “users” in the text as it
relates to operating on social media networks) and turn can. Marketing to
those prospects into leads through a social network.
your customer base
Millions update their statuses on Facebook everyday about
what new movie they’re going to see, others tweet about on social media
who just won the SEC tournament and others upload video
networks increases
clips of their recent visit to the new local theme park.
Social networking is the sharing of information in real time. your viral presence
What you are concerned about is whether they are talking
and establishes
about you and your business. Where does your business fit
into this scheme of things? relationships with
We will discuss the functions of the most popular social consumers making
media sites: Facebook, Twitter, LinkedIn, Google+,
YouTube and Constant Contact in a business’s marketing your business more
efforts. likely to not only be
WHY USE SOCIAL MEDIA FOR MY BUSINESS? found but shared
Social media is not just a means for posting new pictures of with other prospects
your recently acquired furry best friend, Rufus. For
businesses, it is a prized tool and for not only marketing to who otherwise may
consumers; but also for finding out more about consumer have never known
interests, catering to those interests, establishing rapport,
shaping their opinions about your business and eventually that you could meet
turning users into profitable leads.
their needs.
1

4.
Social Media Overview………………………………………………..……………….……1
Table of Contents……………………………………………………….……………………..2
Facebook……………………………………………………………..……………………………3
Twitter…………………………………………………………………………….….…..…..……4
LinkedIn………………………………………………………...…………...…....………………5
S is for Social Media
Google +………………………..…………………………………..……………….……………..6
YouTube……………………………………………………….…………………..………………7
Hootsuite…………………………………………………………………..………………….….8
Permission‐Based Email Marketing…………..……………….……….……………9
Making Sure “They” Find You…….……….…………………………..………………10
Social Media Resources………...…………………….....…………..………..…………11
Social Media Campaign Success Stories…………………….………………….…12
Putting It All Together…………………..………………………….………….…………13
ASU SBTDC………………..………………………………………………………….…………15
Helpful Links…………………………………………………………………………………..16
ASBTDC Consultants…………………………………………………………….…………17
2

5.
T
he grand Hoo‐Ha of all social discussing your products and/or
media networks is FaceBook. service.
Although the growth of Twitter
This is your time to shine. This is
is believed to have surpassed
where you hire or appoint a site
Facebook as Facebook once surpassed
manager to interact with users; post
MySpace, Facebook is for the most part
updates and control the flow of
everyone’s go‐to to get connected and
information in favor of your business
stay connected.
goals and objectives which is one of the
This is what you need to know: purposes of social media. You don’t just
Facebook allows users to set up want to get people talking; you want to
S is for Social Media
personal and business profiles complete get people talking about you positively.
with editable profile information, photo
Facebook business pages have several
albums, direct messages, status
features that will allow you to not only
updates, information newsfeeds, and
engage with users but get their
ways to share and receive information
information and divert them to your
from users, applications and
website or place of business for actual
advertisers. Users can set up networks
business transactions and customer
whether they are work‐related, school‐
relationship building.
related, etc. to easily find and connect
with other users by sending and It’s all about lead generation and
accepting friend requests. No network? landing pages and customized tabs will
No problem! Just send requests to help you do this. Landing pages are
people you may know through the essentially welcome pages that you can
‘People Finder’ and you’re on your way. customize with photos and insert
download links and create forms for
Businesses create business profiles
customers. You can even specialize
where users can visit their page and
landing pages so that when users like
keep up with their updated content
your page, the landing page displays
including contests and special offerings.
more detailed information including
Creating and using a business page is
special offers. Your customized tabs can
where you come in. Once users ‘like’
be anything from special polls, limited
your page, they have access to your
time offers, calendars or even games.
page’s wall, forums, photos and
It’s all about making your page an
business information. They can interact
extension of your business.
with other users and prospects
3

6.
often will make for a very boring
Twitter timeline.
You can upload twitpics and provide
N
links through your tweets, but what
ext on the social media hit list makes Twitter so popular is the use of
is Twitter. One of the newest hash tags, #. When multiple users place
and most popular additions to a hash tag before a specific phrase or
the family has added itself to the never even just a celebrity or company name
ending list of American addictions. Your that phrase or person instantly
friends on Twitter are called followers becomes a ‘trending topic’. For instance,
and statuses are 140 character “tweets”. if it suddenly starts raining Baskin
Twitter users set up profiles just like Robbins ice cream and several million
Facebook users request followers and people tweet “OMG! It’s raining mint
receive follower request, unless the chocolate chip! #BaskinRobbins”,
user has a highly recommended public Baskin Robbins will appear on users’
S is for Social Media
account. Twitter was made famous by side bar under trending topic to let
high profile celebrities who tweeted everyone know that Baskin Robbins is
about their daily to dos in real time
hot topic at that very moment. Trending
gaining thousands and some, millions of topics are specific to regions, but
followers. Most gain followers by national topics can span over several
retweets, or other users tweeting what regions.
others have already tweeted and
including that user’s Twitter name. Twitter users tweet specifically what
they are doing at that very moment
Public accounts allow users to follow a several times throughout day. So if your
user and view tweet activity without customers are tweeting about a
first having to be confirmed. This is a promotion you have going on, that
feature similar to how Facebook users information can spread like wildfire.
can limit their profile information. With And I literally mean like wildfire
Twitter, however, followers are because users can have followers from
unlimited for personal and business all over the world.
accounts private or public.
Understanding how to engage followers
Twitter is essentially micro blogging. can translate into very profitable leads.
Users have profiles, but most of the Now, shall we play a game of follow the
action is in the Twitter timeline which is leader?
a feed of all tweets from those you
follow (not those who follow you).
Unlike Facebook where it is quite
annoying to update your status every 5
minutes, on Twitter not tweeting very
4

7.
actual professional and colleague
LinkedIn connections. Furthermore, you can turn
your connections into leads, which is
our ultimate goal here.
L
inkedIn would be the black tie, Company pages can be used in several
if you will, of social networks. It ways. They are of course used as a
allows you to establish and marketing and advertising tool, but the
maintain connections with way that this works on LinkedIn is a bit
professionals in your field and across all different from other social networks.
industries. Your personal profile will Users see three top stories within in
allow you to post your resume’, skills their industry when they log into
and affiliations with other professional LinkedIn. If your company is uploading
organizations. You are able to complete interesting blog and vlog posts or
your profile with work history, captivating news articles, those stories
recommendations and connect your could very well be from you. Also, your
S is for Social Media
profile with Twitter. Posting employees will list you in their work
information and sharing in with your history and others will be able to click
connections is just as easy as it is on all
on this hyperlink and be redirected to
other social networks. Here, however, your company page.
the content of your posts are strictly
business. You will send and share tips, Company pages also provide a section
view and follow up and job postings and to devote completely to products and
receive contact from hiring managers services. You can add multiple products
and potential employees. and offer more detailed and narrowed
information that you could with let’s
LinkedIn will allow you to connect with say Facebook. Users will be able to see
professionals who you otherwise would recommendations from their
never come in contact with. Never. It is connections and also recommend and
up to you and your business to be share your products and services with
interactive and take advantage of their connections. This is a feature not
these opportunities to network. available on any other social network at
LinkedIn has virtually allowed us to test least in such a simple and forward
the theory of “It’s not what you know, manner.
but who you know”. Now you can know
everyone. You will also, be able to “create jobs”.
This is the core of LinkedIn. It is a
You are able to join groups on LinkedIn professional social network so users are
and share information within those looking to make it big in their specific
groups as well and find your real job searches. Provide your company
friends in the “People” sections and information, include your products and
view their profile in addition to your post jobs and you’re easy as linked in.
5

8.
and activity to better provide search
Google + results. In addition, finding your
business’s Google+ is as simple as first
grade math. Users will just type in the
M
ost of us have either a Gmail name of your business in the Google
account, YouTube account, search engine and place a “+” in front of
use a Google Calendar or it. And once you place a +1 on your
have worked on a Google Doc. If so business page, you will be more likely to
you have seen ‘You+’ prompting you to have 3.5 times more the number of
join Google+. Google+ is a social visitors.
network that is at this time, Facebook’s It is important to note that Google+
only true rival because they are pages can be created for anything, but
virtually birds of the same feather. profiles are only for people. You must
Users love that the Google+ template is understand how pages work as the
clean and non‐cluttered compared to rules are different from the old familiar
S is for Social Media
Facebook and that Google+ is like a Facebook, but once learned, you’re on
familiar friend asking you to meet and your way. Page set up is simple but be
adore another member of its family. I
aware that pages’ privacy is defaulted to
mean, you are probably already public, pages cannot +1 other pages or
basically married to your Gmail content on the web. Pages must be
account, right? added to a circle (or group) or
Google+ of course has a special place for mentioned first before users can be
you and your business. You will use added, and they automatically unfollow
Google+ much the same way you would you if you unfollow them. A very
use any other social media site by convenient feature is that local pages
setting up a page, connecting with other have features to help people find a
users and businesses, joining circles and business’ physical location.
encouraging consumers to click the ‘+1’ Video chat is what really sets Google+
button on your page in order to engage apart from most other social networks.
with your company representatives and The Hangouts feature of Google+ allows
other customers and receive product business to engage with users via video
and/or service updates. conference calls. What’s better than
Google+ gives you the added benefit of sending and receiving messages
reaching an exponentially growing through social networking? Video
customer base as it has already chatting. Talk about putting a face with
surpassed the growth rates of both a name. Google+ allows you to put a
voice with a face.
Facebook and Twitter. It can also
potentially improve your search results.
Google+ will use its user information
6

9.
of your particular customer base, you
YouTube should set up a channel for your
business and determine what ways and
through what social media networks
Y
ouTube, now owned by Google, is should you share your channel’s
the largest online video sharing content.
community in the world. In Many businesses can benefit from
regards to the other online social YouTube channels, whether you own a
networks, YouTube would be the pet shop or sell commercial real estate.
icing on the cake; the glorious eye Upload videos showing customers how
candy that enhances a user’s overall to properly wash their German Shepard
social media experience. Users can and post the link on your Facebook
create channels in which they upload Business page that you already have set
and post their own videos at their own up (wink, wink) or post a video of an
URL and others can view their videos, ongoing building project of the new
S is for Social Media
share their videos, add them as a friend Boys & Girls center that could affect the
and send messages. Channels can be entire community and provide a link
subscribed to allowing users to receive
when you tweet on your Twitter
constant updates on the activity of their business page.
subscriptions. Of course notifications
can be edited to only allow a user to be YouTube will allow your business to
notified of activity that sparks their subscribe to other business related
interest, but you get the idea. channels and share helpful videos and
testimonials on Facebook, Twitter, and
Anyone anywhere can get immediate your website. You’ll be able to look at
access to videos uploaded of Hollywood what other companies are doing and
actor sightings or those once in a compare their marketing techniques to
lifetime meteor showers that only a few yours. You will be able to use your
lucky people get to witness. Those rare, videos to not just sell products but to
intimate moments are now uploaded to cultivate the culture that surrounds
YouTube within seconds and with two your business. Providing resources in
or three clicks from someone’s mobile addition to traditionally selling will give
device, laptop, or iPad, millions of your customer base something to look
others can experience these epic forward to which will ultimately keep
moments too. Some of the most popular them coming back. You will essentially
videos on YouTube have reached over a make your channel an extension of
million views in less than 7 days. your business office open 24 hours a
day.
What does this mean for your business?
It means that in order to extend your
marketing efforts to reach every corner
7

10.
Hootsuite to notify you when your
Hootsuite messages have gone out giving you even
more peace of mind. You can also create
recurring tweets that will send out the
I
f setting up your business same scheduled messages at the same
accounts on the various social time over a time period that you specify.
media network is the first step in You will be able to view your social
mastering social media marketing, networking pages, newsfeeds, and walls
then managing these accounts is the all within one interface per network
second. I would consider it by far one allowing you to more effectively
of the most important steps in this monitor the activity and uniformity of
process. It is an ongoing process; the your marketing message.
captain of the ship that keeps the boat
you worked so hard to build afloat. In addition to the all in one interface,
Managing what posts go out and when you can add and remove certain
S is for Social Media
and to whom particular information streams within the different networks.
goes out to and in what format is critical Now we know that streams are the
to ensuring a seamless and uniform constant newsfeeds, for example, of
message across all your networks. Facebook statutes and your Twitter
Hootsuite makes this intimidating and homepage where it only shows tweets
seemingly complex task quite simple by that you’ve sent out. Well, Hootsuite
allowing you to schedule when you allows for what I call super streaming.
would like for messages to go out for up I’m going to use Twitter as example.
to five social networks. Hootsuite will stream your traditional
Twitter news feed, your homepage
Assuming that you are a legitimate tweets and mentions and then direct
business that actually performs day to messages by default. Well, you can also
day tasks, pause for dramatic effective, add specialized streams. If you want a
your time is limited. Also, you are aware stream of tweets you retweeted, tweets
that in order to engage with your users that were retweeted to you, your
you must constantly keep in contact and pending tweets or your tweets that
you need a program that will help you were retweeted by others, there’s a
meet this need while saving you time stream for that. Not even Twitter, or
and effort. Enter Hootsuite. Hootsuite any other social network for that
will allow you to schedule your varying matter, allows you to super stream.
morning, noon and evening messages
(or whatever times of day fit your With Hootsuite, you are literally and
customers best) at 8:30am and they will figuratively in constant control of the
go out at the times that you have messages that your company is
allocated. You can arrange for sending. Consider yourself a social
media big brother.
8

11. Permission‐Based Email Marketing
H
ey, ever heard of other contact information, you can
something called spam? If also include links to your social sites.
you haven’t, please
cautiously crawl from beneath your Email marketing is what marketers
rock, and those of us who have, like to call pull messages, where the
please, refrain from expletives. consumer is receiving requested
information. Pushing is the
Now, we’re not talking about that consumer actively going out and
meat‐like substance that comes in a searching and connecting with your
blue aluminum can. We’re talking company. Make it easier for your
about annoying unsolicited bulk customer, by integrating your social
email: your customers’ worst media campaign in your direct e‐
nightmare. Spam is illegal as the mail messages.
email list is generated randomly
without consumers’ permission. If Your permission‐based email
S is for Social Media
your email list does not include marketing software programs
people who have specifically includes Constant Contact and
requested to receive marketing MailChimp among many others.
messages from you, you are Constant Contact is step‐by‐step
participating in one of the deadly email creation software that allows
sins of marketing, junk emailing. you to deliver emails to your
customers, choose from various
Permission‐based email marketing email templates, and manage your
is your legal, direct contact savior. It email lists and track and report what
is the most professional way to send happens after you click ‘send’.
out your marketing messages Adding Google analytics helps you
without violating the Web Hosting track this information. You’ll know
or ISP agreement. It is less costly when someone signs up and who
and is less likely to be ignored since subscribes and you can compare
consumers actually want to receive your analytics to other companies in
more information about your your industry.
company.
You can even see social stats on how
And you guessed it, permission‐ often Facebook fans or friends like or
based email marketing is also a share your emails on Facebook, when
great way to integrate your social customers tweet about your emails or
media network marketing efforts. post about your campaign in LinkedIn.
Along with including a link to your Try Constant Contact Social
website, company email address and Campaigns that assists you and guides
you through your campaign
implementation.
9

12. Making Sure “They” Find You
S
ocial media is a great platform your business information including
for lead generation, but social the name of your business, website
media is virtually useless if and email, and wahlah! You have a
they can’t find you. “They” are score of 38%. This needless to say is
anyone who is looking for your not so good. But do not fret. Get
particular business or businesses Listed tells you just how to fix it. It
like it in a search engine. Whether shows you where and how to ‘get
it’s Bing or Google, potential listed’ in a few easy steps.
customers choose a starting point
for their information search hoping Another, very helpful resource that
to end up at utopia. They may be helps you determine the intensity of
searching for a particular product or your online presence is a tool from
service using a specific description HubSpot called the HubSpot Grader
or name or type in a question in at www.marketing.grader.com.
hopes of literally finding an answer. HubSpot can be considered a sort of
S is for Social Media
Wizard Oz of the social network
Users may Google your business not world. It is your how to guide and an
even knowing exactly what they are incredibly insightful resource. You
looking for. They may not know you guys should probably become best
have a Facebook page or website. friends and I’ll help by first
They just remember your jingle introducing you to the HubSpot
from a television commercial or Grader. It works like Get Listed but
have your company named etched in chooses different grading criteria.
the back of their mind after seeing it
on a billboard from a time they may If Get Listed or the HubSpot Grader
not be able to recall. They just type has not lead you to any online local
search words into a search engine marketplaces, take the initiative.
and hope that they come up with Figure out what the most popular
‘stuff’’. Your job is to make sure community marketplaces or online
that they are coming up with your local magazines are to advertise
stuff. your business, being sure to provide
links or in some way direct potential
There are several ways to go about customers to not just your physical
this, and we will start with a website business location but your website
called “Get Listed” at and social network pages where you
www.getlisted.org. Get Listed will can keep them engaged.
first access your online presence. It
determines a score from 1 to 100 This is a more indirect approach to
based on your business’s presence social media marketing but certainly
on key online listings. You will enter a very important one.
10

13. Social Media Marketing Resources
T
here are, as you can image, breaks down concepts to a very
a million social media basic level which helps you fully
marketing resources some understand how the use of social
of which you may already use. media turns leads into profits. You
Different resources serve different must create a free account with
purposes but most will probably HubSpot and once you have, you’ll
include much if the not the same certainly be glad that you did.
types of information. Deciphering
Social Media Examiner, HubSpot
through it all can be extremely time
and other websites are great
consuming and may even bring on
resources for the latest tips and
some serious migraines. I’ll try and
tricks, but let’s keep in mind that
lessen that burden for you by listing
there is no greater teacher than
a few very helpful, informational, yet
experience. Use the analytics
fun social media marketing sites.
S is for Social Media
provided by social media networks
The Social Media examiner at to track and monitor activity. Every
www.socialmediaexaminer.com is a website from Facebook to Hootsuite
great website with tons of articles has analytics that you can review
with the latest and greatest news on including website track information
social media. It dishes out “how and number of followers and likes
to’s,” new policies on Twitter, and day to day and month to month. Use
airs out some social media dirty this information to tailor your
drama all of which could be messages and learn which
beneficial to your marketing plans techniques get you most feedback
and campaigns. It will let you know and profitable leads.
what other companies on doing on
Assessing your analytics along with
social media websites and more
this guide will get you on your feet
importantly, how they are doing it.
and on your way to social media
As mentioned before, HubSpot is a marketing greatness. Websites like
great resource for social media Mashable, Hubspot, Social Media
marketing for business, and that is Examiner, Smart Brief for Social
probably an understatement. It Media, Who’s Blogging What and
offers for tons of guides for every Dream Grow will give you the much
social media network imaginable in need refueling your social media
a very detailed yet simple and campaigning requires to keep going
engaging way. HubSpot can give you forward strong, equipped and
your simple overview but it also focused.
11

14. Social Media Campaign Success Stories
Y
ou may remember the
colorful, black and white
campaign Breast Cancer
Awareness started on Facebook in
D EWmocracy was a campaign
that allowed Mountain Dew
drinkers to vote for a new
flavored soda from three fan‐made
2009, inviting girls to post the color flavors. What better way to
of their bras on their wall. It was a introduce a new product, determine
simple, and inexpensive campaign and supply the consumers’
that caught on and made impact. preferences and engage customers
all at one time. The project was long‐
The Breast Cancer Awareness
term as it required a voting process
campaign not only received internet
S is for Social Media
but the coverage and customer
coverage but also
participation in
coverage in print
Creating a successful social the meantime was
media. The success
media campaign to engage golden.
of the campaign
consumers and increase
resulted in the The campaign
product awareness begins with
launch of a bit more started off by
mastering the art of social
racy campaign in Oct narrowing down
media marketing.
2010. flavors to only
three through a country‐wide tour
In 2010 women posted where they
that included voting and video
placed their favorite handbag. For
booths for Mountain Dew fans to
example, ‘I like it in the backseat of
make their decision. A group called
my Camaro’. Another Facebooker
“Flavor Nations” was then created
would post something along the
consisting of fans and experts as
lines of ‘I like it anywhere’. The
well as professional ad agencies.
suggestive statuses of course caught
Flavor Nations independently
people’s attention. Soon millions of
marketed their flavor through viral
Breast Cancer Awareness Facebook
videos, promotion on Twitter, and
statuses were updated worldwide.
professional commercials and the
The concept was simple and catchy
winner was chosen by mass vote.
and the number of participants grew
substantially much to Breast Cancer
Awareness’s expectations.
12

15. Putting It All Together
N
ow that we have a thorough Don’s Donut Shop, too. Don’s
overview of some of the most Facebook landing
popular social media
networks and how they can work
within your social media marketing
plan, let’s put the entire concept
together. I’m sure you’ve come
across the donut diagram used to
explain social media, so we’ll use
imaginary Don’s Donut Shop to
illustrate the ideal scenario of an
internet user participating in your
social media campaign, becoming a
lead and eventually a paying
S is for Social Media
customer.
Sally likes donuts. Sally likes jelly
donuts, powdered sugar donuts,
blueberry donuts and any other page reveals a 24 hour deal after she
circular shaped dessert with a hole likes it. Sally can get two of their
in the center. Sally is on her way to new Mr. Don’s Green Apple Pie
visit her friend Chris and begins Donuts with the purchase of any
experiencing a mean sweet tooth. other 12 dozen donut combination
She searches the web on her iPhone for $8.99 with the featured code.
for the nearest (you guessed it) What does Sally do might you ask?
donut shop. A listing for Don’s Donut Sally gets directions off the website
Shop pops up in the search results. and heads over to Don’s.
Don’s Donut Shop has only been
open for about two months and When Sally arrives at Chris’s, donuts
decided to run a social media in hand and smile on face, Chris is
campaign on their new donut let’s just say grateful to have such an
flavors. Sally sees their website and amazing and thoughtful friend. Chris
she also sees a Facebook page informs Sally that if she follows
underneath the website link in the Don’s on Twitter she can get codes
search results highlighting over 600 for deals during lunch every
likes. Her friend Chris liked Don’s Wednesday.
Donut Shop page. So Sally likes
13

16. Putting It All Together
Sally is impressed with Mr. Don’s Don places the ‘Dudes Donate
Green Apple Pie Donuts and tweets Donuts for Prostate Cancer
about their heavenly decadence. Awareness’ flyers on the counter
Chris retweets her tweet and three and throughout the community the
others tweet that they are going to next week with its Facebook,
Don’s before the deal is over. Sally Twitter, Youtube, Google+ and
and a few other new Don fans like LinkedIn icons. It also includes
Don’s on their Google+ pages and information on how to subscribe to
subscribed to their channel on emails for a weekly newsletter if you
YouTube after seeing video posts on already haven’t. An electronic
Don’s website of his first annual version of the flyers is sent out
donut eating contest called Dudes through the newsletter as well and
Donate Donuts for Prostate Cancer email subscribers can click on the
Awareness. Sally and Chris plan to social media links and be redirected
S is for Social Media
attend. No, they are not just going to additional information on Don’s
for the donuts but because it’s a Donuts and its ongoing campaigns as
really great cause. well as interact with other
customers and Don’s
Don’s social media manager sees the
representatives on the social sites.
sudden influx in new fans, followers,
and subscribers and gets quite a This is a hypothetical scenario, but it
handful of wall posts and email could just as well be you. Maybe
inquiries about the upcoming donut you’ve already experienced this type
contest only after a week of running of social media campaigning success
the apple pie donut campaign. The and you want to continue on
social media manager concludes that growing and improving your social
the new donuts as well as the media marketing efforts. There are
prostate cancer awareness ways that you can do that.
fundraiser are a hit and to run
Contact the experienced ASU SBTDC
similar campaigns in the future.
consultants for free consulting for
Apple pie donuts are now a
your Arkansas small business.
permanent item on the menu and
ASBTDC also offers tons of helpful
Sally and a few of her friends are
workshops so, please, visit the
frequent customers.
ASBTDC for information on topics,
dates and times.
14

17.
The Arkansas Small Business and Technology
Development Center is a statewide network
that serves and supports the small business
community offering one‐on‐one professional consulting
for business owners and entrepreneurs.
The Arkansas State
University Small
Located on Arkansas State University’s Jonesboro
Business Technology
campus in the Delta Center for Economic Development, Development Center is
the ASU Small Business and Technology funded in part through a
Development Center is a part of the statewide network cooperative agreement
S is for Social Media
of small business assistance centers. with the U. S. Small
Business Administration
The mission of the Arkansas Small Business and Technology through a partnership
Development Center is to achieve a significant positive with the University of
economic impact by providing quality service to assist Arkansas at Little Rock
businesses and nascent entrepreneurs to operate and the Arkansas State
profitable ventures. As an accredited member of a national University College of
program, the ASBTDC is a statewide delivery network Business.
that pursues its mission in partnership with the U.S.
Small Business Administration, the University of Arkansas
at Little Rock, other institutions of higher education, and
additional key strategic alliances.
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18. Helpful Business Websites
http://asbdc.ualr.edu/faq/
FAQs about the Arkansas SBTDC, New/Existing Businesses, Buying a Business, Financing & SIC/NAICS code.
http://www2.astate.edu/a/business/sbtdc/training.dot
You can find the training calendar and online courses here.
http://asbdc.ualr.edu/smallbizu/
Free online learning materials about Management Training, Small Business Marketing and Money Management.
http://asbdc.ualr.edu/consulting/toolbox.asp
You can use the calculator and online spreadsheet for your financial analysis.
http://asbtdc.ualr.edu/enews/article.asp?aid=1560
Provides information to help you develop financial projections and a business plan.
http://www.zipskinny.com/
Input zip code & get demographics, schools and maps, check basic info, charts, and compare info with other ZIPs.
http://www.epodunk.com/
Find economic, political and educational data about a city; contains demographic and other information.
S is for Social Media
http://www.city‐data.com/
Find demographics and other info with graphs including weather and sunrise time for a certain city here.
http://www.jjhill.org/business_stages/
Learn what you should expect and do at each business stage. Find previous financial reports and download them.
http://www.paloalto.com/support/training/sba_course
You can learn how to develop a business plan using a PowerPoint presentation.
http://www.bplans.com/
Look at sample business plans. Learn about different business stages, starting a business and getting financing.
http://asbdc.ualr.edu/consulting/toolbox.asp
Very useful. You can use the calculator and online spreadsheet for your financial analysis.
http://www.sba.gov/category/navigation‐structure/counseling‐training
Online learning center. You can learn with cases or evaluate your business.
http://www.export.gov/begin/
Information about global market and international business.
http://www.toolkit.com/
A multi‐functional book about everything business oriented. Download free templates and finance calculators.
http://www.yellowbook360.com/
Contains online seminars, directories, expert advice, metrics reports, social media, search marketing and DM.
http://www.score.org/resources
Includes template gallery and tools, financial reports and budgeting plans.
http://managementhelp.org/
This is an online library for management materials. You can find the proper categories and read articles online.
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19. The ASU SBTDC Consultants
Herb Lawrence
Center Director and Training Director
Email: hlawrenc@astate.edu
Laura Miller
Lead Business Consultant
Email: lmiller@astate.edu
S is for Social Media
Robert Bahn
Business Consultant
Email: rbahn@astate.edu
Lois Travis
Administrative Assistant
Email: lois@astate.edu
Arkansas State University Phone: (870) 972‐3517
Small Business and Technology Development Fax: (870) 972‐3678
Center E‐mail: asusbtdc@astate.edu
P.O. Box 2650 Website:
State University, AR 7246 http://www2.astate.edu/a/business/sbtdc/
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