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Object Technology Institute Inc.

EBook2 Weekly Magazine
Vol.1 No.15

12/30/2010

1

Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

2010 12 30 1 15

ANALYSIS & COLUMN
E-Book (♥) 2
#2 (♥) 6
5 11
E-Book 10 × 16

NEWS & COMMENTS

2010 iPad 20
IDATE 22

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.
ANALYSIS

E-Book (♥)

2010 E-Book
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(Bowker) PubTrack
Consumer 4 3
Publishers Weekly(12/20)

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

2.5

4.

5. 34.4 32% 21% 18.4%

6. E-Book (56.6% 64.0%

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

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6

Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

#2 (♥)

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

2010 12 LibraryThing
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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

5

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

10
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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

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2011 ◆ (12/30/2010)

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©

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

E-Book 10 ×

2011
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E-Book Smashwords
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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

1. E-Book 2011
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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

4.

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10.

◆ (12/28/2010)

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.
NEWS & COMMENTS

2010 iPad

WWD Media (12/29) ABC (Audit
Bureau of Circulations) Vanity Fair
11 8,700 8~10
10,500 Glamour 9 4,301
10 2,775
GQ 11 11,000 5~10
(13,000) 6 10
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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

5.

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Wired (500MB)

UI

◆ (12/30/2010)

Tags: iPad,

©

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

IDATE

IDATE 12 9
E-Book
(2008-2015) TeleRead

2010 E-Book
IDATE

2014

2010 €5 9,400 (
642 ) €5 2,700 ( 592 )
E-Book

80%

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2014
E-Book
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©

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

2015 2
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(2) E-Book

E-Book

Web

Google

IDATE

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Vol.1, No.15, 12/30/2010
EBook2 Weekly Magazine
©2010 OTI, Inc.

E-Book
◆
12/30/2010

Tags : IDATE,

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E book2 v1_n15_e

1. EBook2 Weekly Magazine Vol.1 No.15 12/30/2010

3. 2 Vol.1, No.15, 12/30/2010 EBook2 Weekly Magazine ©2010 OTI, Inc. ANALYSIS E-Book (♥) 2010 E-Book 1 E-Reader LCD ( ) E-Book (Bowker) PubTrack Consumer 4 3 Publishers Weekly(12/20) 1. 10 E-Reader 20% 10% 2. E-Book 10% 3% 3. E-Book 4.2% 1 ©

4. 3 Vol.1, No.15, 12/30/2010 EBook2 Weekly Magazine ©2010 OTI, Inc. 2.5 4. 5. 34.4 32% 21% 18.4% 6. E-Book (56.6% 64.0% 7. E-Book 8. 2009 3Q 10% $34.81 $31.65 9. 12.7% $19.62 $17.12 10. -2.9% $19.56 $19.00 11. -8% $18.06 $16.62 12. E-Book E-Book E-Book E-Book 100% ©

12. 11 Vol.1, No.15, 12/30/2010 EBook2 Weekly Magazine ©2010 OTI, Inc. 5 Mashable 12 28 McGraw-Hill Professional E-Book 5 10 (RocketBook) E-Book 5 1. E-Book E-Book E-Book E-Book 2. Kindle Nook Sony Reader iPad Galaxy Tab Android ©

19. 18 Vol.1, No.15, 12/30/2010 EBook2 Weekly Magazine ©2010 OTI, Inc. 8. E-Book E-Book E-Book 9. (discoverability) 10. DRM DRM DRM 2011 2011 10 Ereads.com E-Book 1. Google Editions E-Book 2. E-Book 1 3. 25% ©

21. 20 Vol.1, No.15, 12/30/2010 EBook2 Weekly Magazine ©2010 OTI, Inc. NEWS & COMMENTS 2010 iPad WWD Media (12/29) ABC (Audit Bureau of Circulations) Vanity Fair 11 8,700 8~10 10,500 Glamour 9 4,301 10 2,775 GQ 11 11,000 5~10 (13,000) 6 10 Wired 6~9 31,000 10 11 22,000 23,000 2,800 Men’s Health 2,000 iPad 2010 iPad iPad E-Book 5 1. iPad 2. 3. iPad 4. ©

23. 22 Vol.1, No.15, 12/30/2010 EBook2 Weekly Magazine ©2010 OTI, Inc. IDATE IDATE 12 9 E-Book (2008-2015) TeleRead 2010 E-Book IDATE 2014 2010 €5 9,400 ( 642 ) €5 2,700 ( 592 ) E-Book 80% E-Book 2014 E-Book E-Book ©