3. Innovation-development process
Need Identification
Is there a need for Edmodo atThomas G. Pullen?
• Increase academic performance in math, reading, and science.
• Improve 21st
century digital learning skills.
• Improve communication between teachers, students, and parents.
• Create a student-centered classroom environment and provide
individualized instruction through the use of technology.
• Transition from the traditional approach to learning to a blended
learning model.
4. Innovation-development process
Research and Development
• Basic Research vs. Applied Research
• Edmodo, Inc. operates as a social network for education.
• Early investors include Greylock, Benchmark, Union SquareVentures, and
Learn Capital; It has raised 47.5 million U.S. dollars.
• Edmodo has grown fast since it was founded in 2008.
7. Innovation-development process
Commercialization
How can we market this innovation atThomas Pullen?
• Must gain district and school level administrative
support
• Introduce Edmodo to key stakeholders: Program
Coordinator, teachers, students, and parents
• Advertise in “Encore” (the Arts Newsletter for
parents and community of Thomas G. Pullen) and
Twitter
• Advertise in Tech Tuesday’s Tidbits (Newsletter for
staff at Thomas G. Pullen on tech integration)
10. Innovation-development process
Diffusion and Adoption
How do we diffuse Edmodo as an innovation atThomas G.
Pullen?
• Must gain district and school level administrative
support
• Set up student accounts on Edmodo during
Computer Technology class
• Provide professional development and support to
elementary school teachers
• Provide training to parents of students using Edmodo
and announce at Back to School Night
• Collect data quarterly to monitor progress and use
of Edmodo
11. Innovation-development process
Consequences
How will we evaluate whether Edmodo is effective in
improving student learning outcomes and engagement at
Thomas G. Pullen?
• Gather and analyze formative and summative assessments in reading, math
and science.
• Survey both teachers and students about their experiences in using Edmodo
in the classroom and analyze data.
• Share and review with teachers and parents student ePortfolios that were
created using Edmodo.
12. The Innovation-Decision Process
Change Agents
Who are the change agents atThomas G. Pullen?
• According to Rogers (2003), a change agent is an individual who is influential
in influencing people in the innovation-decision process to adopt an
innovation or new idea.
• The change agents at Thomas G. Pullen Academy:The Technology Integration
Specialist, the administration, the Arts Program Coordinator, and key
teachers who are early adopters of Edmodo and eager to integrate
technology in the classroom.
13. The Innovation-Decision Process
Change Agents
How will the 7 roles of a change agent be used to affect
positive social change atThomas G. Pullen?
• Develop a need for change
• Establish an information exchange relationship
• Diagnose problems
• Create an intent to change
• Translate an intent into action
• Stabilize adoption and prevent discontinuance
• Achieve a terminal relationship
14. The Innovation-Decision Process
Strategies in Achieving Critical Mass
• Rogers (2003) defines critical mass as “the point at which enough individuals
in a system have adopted an innovation such that the innovation’s further
rate of adoption becomes self-sustaining.”
15. The Innovation-Decision Process
Centralization vs. Decentralization
• Rogers (2003) postulates that centralization is negatively associated with
innovativeness. New ideas of an organization is restricted when control and
power are held by only a few individuals.
16. References
Edmodo. (2013). Retrieved from: https://www.edmodo.com/
Laureate Education, Inc. (Executive Producer). (2008). Diffusion and integration of
technology in education. Baltimore, MD: Author.
Rogers, E. (2003). Diffusion of Innovations, Fifth Edition. NY, NY: Free Press.
Hinweis der Redaktion
In 2008, Nic Borg and Jeff O ’ Hara recognized the need for a social network site dedicated for use by educators and students. Nic and Jeff realized the need for a safe digital on-line learning environment that uses the power of social networking to enhance student learning and achievement, and encourage engagement, collaboration, and sharing resources and ideas with one another.
Students need further support in increasing academic performance in math, reading, and science. Studens will have the opportunity to improve their 21 st century digital learning skills: collaboration, creativity, critical thinking, and communication. Improve communication between teachers, students, and parents about academic performance Create a student-centered classroom environment and provide individualized instruction through the use of technology. Transition from the traditional approach to learning to a blended learning model and incorporating social networking as a way to fully engage student learners and parents.
Basic research is defined as original investigations for the advancement of scientific knowledge (Rogers, E., 2003). Applied research consists of scientific investigations intended to solve practical problems (Rogers, E., 2003). Edmodo, Inc. operates as a social network for education. It was founded in 2008 and based in San Mateo, CA. As of February 10, 2010, Edmodo, Inc. operates as a subsidiary of the Fusion Project. Early investors include Greylock, Benchmark, Union Square Ventures, and Learn Capital; It has raised 47.5 million U.S. dollars. Edmodo has grown fast since it was founded in 2008. As of December 2012, over 15 million users have registered, and 85 out of 100 largest school districts in the U.S. have claimed subdomains which makes it easier for teachers to connect with other teachers throughout the country.
The rate of adoption for an innovation may be represented in an S-shaped curve since human behavior is generally normally distributed in a bell curve. Since 2008 with the introduction of Edmodo, it has exponentially grown each year reaching critical mass this year in 2013.
According to Rogers (2003), a change agent is an individual who is influential in influencing people in the innovation-decision process to adopt an innovation or new idea. The change agent possesses a high degree of expertise regarding the innovation and helps to adjust the innovation to meet the needs of others in the organization.
Develop a need for change – change agent points out new alternatives to existing problems of student engagement and improved student learning outcomes. Establish an information exchange relationship – change agent develops rapport with staff and students, and perceived as credible and trustworthy. Diagnose problems – change agent is able to analyze problems from staff and students’ perspectives and provide diagnosis. Create an intent to change – change agent explores various ways of influencing staff and students in changing their behavior in adopting innovation Translate an intent into action – change agent is able to influence behavior of staff and students to meet their needs. Stabilize adoption and prevent discontinuance – change agent is able to stabilize the new behavior among staff and students. Achieve a terminal relationship – change agent is able to shift from a position of reliance on the change agent to self-reliance.