SlideShare ist ein Scribd-Unternehmen logo
1 von 17
Nokia CEO’s Dilemma Hitesh Malhotra
Nokia Losing Market Share ,[object Object]
Nokia stock was down 4.1 percent at 6.715 euros by 1429 GMT on a flurry of analyst downgrades
Nokia estimated market share shrunk to 31 percent in the fourth quarter of last year
Nokia has a long product development cycle.
Nokia has renewed an approach to capture volume and value growth to connect “the next billion” to the Internet in developing growth markets
Nokia has focused investments in next-generation disruptive technologies; Meegoand Nokia Research Center
Nokia has a new leadership team and organizational structure with a clear focus on speed, results and accountability
Focused competitors taking market share with:                       -An entire ecosystem                       -Several price ranges                       -Production/Innovation ,[object Object]
Microsoft’s share of the U.S. smartphone platform market dipped 1.7 percent between October 2010 and January 2011, from 9.7 percent to 8.0 percent   Situation Complication Key Issue ,[object Object],[object Object]
Work Plan Length of the project
Issues Analysis Nokia can regain its leading position in the market 1.Nokia will benefit from the partnership with Microsoft. 2.Nokia will benefit from reorganizing its corporate structure. 3.Nokia’s WP7 can dominate the smart phone market.
Issues Analysis 1. Nokia will benefit from its partnership with Microsoft 1.1 Nokia’s partnership with Microsoft will increase revenue and market share 1.2 Microsoft will help Nokia regain trust in its investors
1. Nokia will benefit from the partnership with Microsoft 1.1 Nokia’s partnership with Microsoft will increase revenue and market share
1. Nokia will benefit from the partnership with Microsoft 1.2 Microsoft will help Nokia regain trust in its investors
2. Can Nokia benefit from reorganizing its corporate structure 2.1 Outsourcing operating system is cheaper than developing in-house. 2.2 Nokia can apply the new structure successfully
2. Can Nokia benefit from reorganizing its corporate structure? 2.1 Outsourcing operating system is cheaper than developing in-house

Weitere ähnliche Inhalte

Ähnlich wie Nokia

Apple Company Strategy Essay
Apple Company Strategy EssayApple Company Strategy Essay
Apple Company Strategy Essay
Kara Bell
 
Mobile World Congress 2013 - Greenwich Consulting Coverage - Key outputs
Mobile World Congress 2013 - Greenwich Consulting Coverage - Key outputsMobile World Congress 2013 - Greenwich Consulting Coverage - Key outputs
Mobile World Congress 2013 - Greenwich Consulting Coverage - Key outputs
Greenwich Consulting
 
Nokia- Microsoft alliance in the smartphone industry CASE StuD.docx
Nokia- Microsoft alliance in the smartphone industry CASE StuD.docxNokia- Microsoft alliance in the smartphone industry CASE StuD.docx
Nokia- Microsoft alliance in the smartphone industry CASE StuD.docx
henrymartin15260
 
Mindshare digital pov Microsoft and nokia
Mindshare digital pov Microsoft and nokiaMindshare digital pov Microsoft and nokia
Mindshare digital pov Microsoft and nokia
Mindshare
 
Strategic management Nokia
Strategic management NokiaStrategic management Nokia
Strategic management Nokia
Mahesh Karane
 

Ähnlich wie Nokia (20)

OD Intervention At Nokia
OD Intervention At NokiaOD Intervention At Nokia
OD Intervention At Nokia
 
Consulting project Nokia's acquisition by Microsoft
Consulting project Nokia's acquisition by MicrosoftConsulting project Nokia's acquisition by Microsoft
Consulting project Nokia's acquisition by Microsoft
 
Story of nokia strategy by Aditya
Story of nokia strategy by AdityaStory of nokia strategy by Aditya
Story of nokia strategy by Aditya
 
Nokia group 1
Nokia  group 1Nokia  group 1
Nokia group 1
 
Porter's 5 forces analysis - Nokia
Porter's 5 forces analysis - NokiaPorter's 5 forces analysis - Nokia
Porter's 5 forces analysis - Nokia
 
Apple Company Strategy Essay
Apple Company Strategy EssayApple Company Strategy Essay
Apple Company Strategy Essay
 
Mobile World Congress 2013 - Greenwich Consulting Coverage - Key outputs
Mobile World Congress 2013 - Greenwich Consulting Coverage - Key outputsMobile World Congress 2013 - Greenwich Consulting Coverage - Key outputs
Mobile World Congress 2013 - Greenwich Consulting Coverage - Key outputs
 
The rise and fall rise of nokia
The rise and fall  rise of nokiaThe rise and fall  rise of nokia
The rise and fall rise of nokia
 
The rise and fall rise of nokia
The rise and fall  rise of nokiaThe rise and fall  rise of nokia
The rise and fall rise of nokia
 
The rise and fall rise of nokia
The rise and fall rise of nokiaThe rise and fall rise of nokia
The rise and fall rise of nokia
 
The rise and fall rise of nokia
The rise and fall  rise of nokiaThe rise and fall  rise of nokia
The rise and fall rise of nokia
 
The rise and fall rise of nokia
The rise and fall  rise of nokiaThe rise and fall  rise of nokia
The rise and fall rise of nokia
 
Nokia ppt
Nokia pptNokia ppt
Nokia ppt
 
Nokia final
Nokia finalNokia final
Nokia final
 
Nokia- Microsoft alliance in the smartphone industry CASE StuD.docx
Nokia- Microsoft alliance in the smartphone industry CASE StuD.docxNokia- Microsoft alliance in the smartphone industry CASE StuD.docx
Nokia- Microsoft alliance in the smartphone industry CASE StuD.docx
 
Microsoft_Nokia_Group5_final_anim
Microsoft_Nokia_Group5_final_animMicrosoft_Nokia_Group5_final_anim
Microsoft_Nokia_Group5_final_anim
 
Study of the Nokia - Microsoft Deal (Research Project)
Study of the Nokia - Microsoft Deal (Research Project)Study of the Nokia - Microsoft Deal (Research Project)
Study of the Nokia - Microsoft Deal (Research Project)
 
Mindshare digital pov Microsoft and nokia
Mindshare digital pov Microsoft and nokiaMindshare digital pov Microsoft and nokia
Mindshare digital pov Microsoft and nokia
 
Strategic management Nokia
Strategic management NokiaStrategic management Nokia
Strategic management Nokia
 
Nokia latest
Nokia   latestNokia   latest
Nokia latest
 

Mehr von Hitesh Malhotra - Head of Marketing (13)

Vodafone Corporate Digital Marketing Strategy
Vodafone Corporate Digital Marketing StrategyVodafone Corporate Digital Marketing Strategy
Vodafone Corporate Digital Marketing Strategy
 
Spark wild India launch
Spark wild India launchSpark wild India launch
Spark wild India launch
 
SEO for women 2.0
SEO for women 2.0SEO for women 2.0
SEO for women 2.0
 
Deusa strategy statement
Deusa strategy statementDeusa strategy statement
Deusa strategy statement
 
Ad Storyboard
Ad StoryboardAd Storyboard
Ad Storyboard
 
Social Branding
Social BrandingSocial Branding
Social Branding
 
research project-playboy
research project-playboyresearch project-playboy
research project-playboy
 
Branding in the digital age
Branding in the digital ageBranding in the digital age
Branding in the digital age
 
Indian ads
Indian adsIndian ads
Indian ads
 
Brand Analysis
Brand AnalysisBrand Analysis
Brand Analysis
 
Spark New
Spark NewSpark New
Spark New
 
Playboy
PlayboyPlayboy
Playboy
 
Branding In The Digital Age Finaldraft
Branding In The Digital Age FinaldraftBranding In The Digital Age Finaldraft
Branding In The Digital Age Finaldraft
 

Nokia

  • 1. Nokia CEO’s Dilemma Hitesh Malhotra
  • 2.
  • 3. Nokia stock was down 4.1 percent at 6.715 euros by 1429 GMT on a flurry of analyst downgrades
  • 4. Nokia estimated market share shrunk to 31 percent in the fourth quarter of last year
  • 5. Nokia has a long product development cycle.
  • 6. Nokia has renewed an approach to capture volume and value growth to connect “the next billion” to the Internet in developing growth markets
  • 7. Nokia has focused investments in next-generation disruptive technologies; Meegoand Nokia Research Center
  • 8. Nokia has a new leadership team and organizational structure with a clear focus on speed, results and accountability
  • 9.
  • 10.
  • 11. Work Plan Length of the project
  • 12. Issues Analysis Nokia can regain its leading position in the market 1.Nokia will benefit from the partnership with Microsoft. 2.Nokia will benefit from reorganizing its corporate structure. 3.Nokia’s WP7 can dominate the smart phone market.
  • 13. Issues Analysis 1. Nokia will benefit from its partnership with Microsoft 1.1 Nokia’s partnership with Microsoft will increase revenue and market share 1.2 Microsoft will help Nokia regain trust in its investors
  • 14. 1. Nokia will benefit from the partnership with Microsoft 1.1 Nokia’s partnership with Microsoft will increase revenue and market share
  • 15. 1. Nokia will benefit from the partnership with Microsoft 1.2 Microsoft will help Nokia regain trust in its investors
  • 16. 2. Can Nokia benefit from reorganizing its corporate structure 2.1 Outsourcing operating system is cheaper than developing in-house. 2.2 Nokia can apply the new structure successfully
  • 17. 2. Can Nokia benefit from reorganizing its corporate structure? 2.1 Outsourcing operating system is cheaper than developing in-house
  • 18.
  • 19.
  • 20. Existing Symbian users are looking for WP7 features
  • 21.
  • 22. 3. Nokia’s WP7 can dominate the smart phone market 3.1 WP7 is going to create an ecosystem (as its rivals)
  • 23. 3. Nokia’s WP7 can dominate the smart phone market 3.1 WP7 is going to create an ecosystem (as its rivals) Can the Windows platform compete with the already established OS
  • 24. 3. Nokia’s WP7 can dominate the smart phone market 3.2 The Windows platform can compete with the already established OS
  • 25. Summary Nokia can regain its leading position in the market 1.Nokia will benefit from the partnership with Microsoft. 2.Nokia will benefit from reorganizing its corporate structure. 3.Nokia’s WP7 can dominate the smart phone market.