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1. Lesson # 1
Money doesn’t motivate everybody equally.
You cannot always convince people with money only.
You need to persuade, converse, negotiate and engage.
Money is one of the several variables of motivation. Someone needs just
sweet words and someone needs a little persuasion.
Tailor the approach of motivation. Use money where it is required only.

2. Lesson # 2
To thrive in sales, you need right aptitude
(not just marks on your degrees)..
You can be a topper in the university and the greatest number cruncher on planet
earth but may not be a great salesperson (an influence, a persuader and
negotiator.)
To be a great salesperson, you need to have right aptitude……an aptitude of
empathy, an aptitude to see beyond the obvious.

3. Lesson # 3
“Disturbing” others is pre-requisite to be
salesperson.
Asking (or disturbing people) is pre-requisite to become a great salesperson.
If you are hesitant to break the ice, start conversations and ask for help and
guidance and engage people in discussions, you then need to cultivate
people skills. Great salespeople come one step forward, after saying hello,
they confidently say, “Can you please help me”?

4. Lesson # 4
What is good for the goose cannot be bad
for the gander!
Don’t expect honesty from salespeople in the organization if you encourage
them to become kick-backers and bribers with the clients. If organization
encourages its sales and marketing teams to bribe the clients’ organization to take
orders, it is, in fact, plowing the seeds of dishonesty in the organizational culture.
Organization has no right to expect internal integrity and honesty if it is
promoting malpractices in the clients’ organizations.

5. Lesson # 5
The greatest secret of success in business:
Satisfied Clients
Customer Service (24/7) makes the organizations outsmart the competition. In
order to thrive and excel in the business, organizations need to cultivate a service
culture across the board. You cannot afford to forget the customer once you take
the check.
Delighted and satisfied customers are your ambassadors and their referral can
generate more business than you can handle.

6. Lesson # 6
Make people Partners in business; they will
be no more Pain!
If
If associates are treated like partners, they will own the organization. Allow
them to grow as the company grows. If humans are treated as Resources and
Capital meant to be consumed and used, they will act like leaches sucking
away the vital veins of the organization and reaching out to the bone
marrows. Sales & Marketing people employed on fixed salary work from 9
to 5. If they are partners in the profitability, they will sell even in dreams and
will become killer sales machines……timeless and space less. Mediocre
become Masterminds when they are involved.

7. Lesson # 7
Even zero has the value.
Zero is magical in character. It can multiply the value of any number if
placed rightly. The lowest person in the organizational hierarchy can do
wonders if he/she is put at the right place. And genius can ruin the whole
game if placed wrongly. Matching of inherent talent with job description is
critical for success of the organization.

8. Lesson # 8
Every one is born with potential of ‘vice &
virtue’.
Every employee has both the qualities……the qualities of Rising & Falling
in career. Which quality is dominant, determines your destiny. Certain
attitudes will put a gravitational pull on you while others will make you ‘sky’s
the beginning’ type.

9. Lesson # 9
Spiderman also takes the risk.
Jumping out of comfort zones, taking initiatives and playing with risks is
what makes the difference. If you are stuck in the grooves of ‘safety’, you
end up nowhere. The road from Good to Great is paved with taking
initiatives. The biggest risk in life is to avoid the risk. Even Spiderman has to
take the risk.

10. Lesson # 10
You need a loyal team to build Rocket
Sales Corporation.
Great organizations are built by great teams and not by accident. Teams are
built by reinforced trust, mutual respect, sharing and caring. The trust deficit
among the team members erodes the team spirit. Build a great team; build a
great organization.

11. Lesson # 11
If salesperson cannot read the paper in
reverse, he/she is blind.
Every Sales & Marketing person has to keep his/her eyes and ears open to
scan the information regarding prospects, competition and the market
influencers. In the game of business, right information at the right time gives
you ‘unfair’ advantage. Be the corporate Sherlock Holmes.