This presentation is prepared as a part of project.

1. DIFFERENCE OF
DEPARTMENTALIZATION OF
BIG BAZAAR & ONE SUPERMART
By Group Number 6
Hitendrasinh Zala
Ketan Changani
Ruchi Gattani
Shoaib Qureshi
Vishal Bhatnagar

2. CONTENTS
 Bases of Departmentalization
 Function Departmentalization
 Product Departmentalization
 Territory Departmentalization
 Process Departmentalization
 Matrix Organization Structure

3. BASES OF DEPARTMENTALIZATION
 Function Departmentalization
 Product Departmentalization
 Territory Departmentalization
 Process Departmentalization

4. FUNCTION DEPARTMENTALIZATION
 Grouping of common or homogenous activities for
an organizational unit
 It can continue as long as a sound basis for
functional differentiation exists like in sales
department further departmentalization can be
on the basis of territorial consideration

5. FUNCTION DEPARTMENTALIZATION
BIG BAZAAR
Board of
Directors
(Future Group)
Managing Director
(Big Bazaar)
Customer
Finance Marketing Logistics Sales Admin
HR Dept. Service
Dept. Dept. Dept. Dept. Dept.
Desk

6. FUNCTION DEPARTMENTALIZATION
ONE SUPERMART
Mart Owner
Supervisor
Employees

7. PRODUCT DEPARTMENTALIZATION
 In large companies, products often grow to
become a department itself
 Advantageous for an organization having multiple
products

8. PRODUCT DEPARTMENTALIZATION
BIG BAZAAR

9. PRODUCT DEPARTMENTALIZATION
BIG BAZAAR

10. PRODUCT DEPARTMENTALIZATION
ONE SUPERMART

11. TERRITORY DEPARTMENTALIZATION
BIG BAZAAR
Head Office (Mumbai)
Zonal Office Zonal Office
Zonal Office (Bangalore) (Kolkata) (Hyderabad)
Whitefield &
Koramangala Banshankari
so on

12. TERRITORY DEPARTMENTALIZATION
ONE SUPERMART
 One Supermart is only in Indore with one branch
only

13. PROCESS DEPARTMENTALIZATION
 Processes involved in production or various types
of equipments used are the bases of Process
Departmentalization
 Provides advantages of specialization required at
each level of total processes

14. PROCESS DEPARTMENTALIZATION
BIG BAZAAR
Big Bazaar
Manager (Fashion@Big
Bazaar)
Spinning Weaving Finishing
Dyeing Dept.
Dept. Dept. Dept.

15. PROCESS DEPARTMENTALIZATION
ONE SUPERMART
 Since One Supermart does not manufacture
anything, there is no process departmentalization

16. MATRIX ORGANIZATION
STRUCTURE
 Matrix Organization Structure is applied when
the organization has large number of smaller
projects so that when one project is completed , its
resources are directed to other projects.

17. BENEFITS MATRIX ORGANIZATION
STRUCTURE
 It serve the purpose adequately
 It is quite flexible structure
 Organization can design its strategies to
environments needs.
 It elaborating authority of knowledge rather than
authority of position

18. PROBLEMS IN MATRIX STRUCTURE
 Duel command
 Flexibility may result in problems
 This structure may not work when there is
economic crunch
 Delay in decision making
 Its quit costly

19. Big
Bazaar
Production Marketing Finance Personnel
Furniture Prod. Mktg. Finance Pers.
Bazaar
Home Prod. Mktg. Finance Pers.
Bazaar
Footwear Prod. Mktg. Finance Pers.
Bazaar

20. THANK YOU