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Killer Marketing Bonus

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Killer Marketing Bonus
Quantitative and Qualitative Measurement
Hiten Shah, @hnshah
MicroConf 2013, Las Vegas

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Get conversions
with your
content...

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Design for conversions

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Killer Marketing Bonus

  1. Killer Marketing Bonus Quantitative and Qualitative Measurement Hiten Shah, @hnshah MicroConf 2013, Las Vegas
  2. Get conversions with your content...
  3. Design for conversions
  4. Design for conversions
  5. Design for conversions
  6. Design for conversions
  7. Design for conversions
  8. Design for conversions
  9. Design for conversions
  10. Design for conversions
  11. Design for conversions
  12. Design for conversions
  13. Design for conversions
  14. Design for conversions
  15. Conversions from content Opt-in content (reports, ebooks, guides) Email sign ups Webinar opt-ins Sign up for product or service
  16. Quantitative measurement EMAIL SIGN UP CONVERSION RATE
  17. Quantitative measurement SHARING CONVERSION RATE
  18. Quantitative measurement WHICH BLOG POSTS CAUSE REPEAT READERS?
  19. Optimize and improve results TESTINGBUTTONCOLORSIS Lazy
  20. Optimize and improve results “What works for us may not work for you. Please do your own testing. Your conversion rates may suffer if you copy us.”
  21. Optimize and improve results
  22. Optimize and improve results TEST YOUR CALL TO ACTIONS
  23. Optimize and improve results LEARN WHICH VARIATION LEADS TO MORE REPEAT READERS
  24. Optimize and improve results TIME FROM FIRST BLOG VISIT TO SIGN UP
  25. Optimize and improve results BLOG VISITORS HAVE A LOT HIGHER CONVERSION RATE 68%HIGHER SIGNUP CONVERSION RATE
  26. KISSmetrics blog ROI! $7.35 COST PER SIGN UP
  27. How to calculate ROI Baseline your conversions1 Tag every channel and link that you can2 Tie your interactions to conversions3 Measure your direct visitors4 Include content and team costs5
  28. Learn about the people and their problems...
  29. What is User Experience?Qualitative measurement
  30. Qualitative measurement WHO IS YOUR AUDIENCE?
  31. Qualitative measurement WHAT DO YOUR READERS WANT TO READ?
  32. Qualitative measurement DID READERS GET VALUE FROM YOUR CONTENT?
  33. Qualitative measurement HOW CAN YOU IMPROVE YOUR CONTENT?
  34. Qualitative measurement WHO ARE YOUR READERS?
  35. Qualitative measurement HOW CAN YOU DELIGHT YOUR READERS?
  36. What is User Experience?Qualitative measurement Surveys
  37. Product / market fit survey SURVEY.IO
  38. Free trial / free plan survey
  39. Cancellation survey
  40. Cancellation survey email template
  41. Questions you can ask customers How did you first find out about [Your Product Name]? What persuaded you to purchase from us? How would you describe [Your Product Name] to a friend? What prompted you to start looking for this type of service? If you could change one thing about this website, what would it be? What other products or services should we offer? How would you describe [Your Product Name] to a friend? Which other options did you consider before choosing our service? Why did you decide to use [Your Product Name]? Why do you use [Your Product Name] rather than the alternatives? What would persuade you to use [Your Product Name] more often? How would you persuade people like yourself to use [Your Product Name]?
  42. Qualitative best practices Keep it short Only ask for answers that you’ll use Start with open-ended questions If at first you don’t succeed, try again!
  43. Thank You! Killer Marketing Bonus Hiten Shah, @hnshah MicroConf, 2013

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